Realtor Logo

Realtor LogoRealtor Logo PNG

The Realtor logo is like a window in which everyone’s dream apartment will be reflected. The emblem points to people who help get the keys to a new home. A business approach and systematic search are the main features of the association.

Realtor: Brand overview

Realtor is an American trademark owned by the National Association of Realtors (NAR). It represents the real estate industry and is a self-regulatory body with over 1.45 million members, including societies, institutions, and councils. The company is also engaged in real estate brokerage. The brand originated in 1908 with headquarters in Chicago (USA).

The organization includes people whose specialties are related to real estate: brokers, sellers, managers, appraisers, consultants, and those who are involved in any industry aspect that requires a state license to work. The parent company received its current name in 1972, and until that time, it was called the National Association of Real Estate Exchanges and was located in Illinois. Then, it became The National Association of Real Estate Boards and was later renamed the National Association of Realtors.

Meaning and History

Realtor Logo History

The name change detail is extremely important, as she eventually brought the word “REALTOR,” which was registered as a trademark in the capital spelling. It was written by Charles N. Chadbourn, an association vice president and real estate agent based in Minneapolis. The term was approved in 1916 at the organization’s national convention in New Orleans.

In 1949, NAR was assigned a US registration number as a collective trademark of real estate brokerage. A year later, the company passed the second registration for the term “realtor.” Since then, she has officially owned it. Moreover, it spread to many areas, becoming the only official brand with a branched structure and taking its rightful place on all logo versions. And she has two of them.

What is a Realtor?

It is an American organization owned by the National Association of Realtors and part of its structure as a working platform for real estate transactions. It was founded in 1908. Its head office is located in the city of Chicago.

1974 – 2020

National Association of Realtors Logo 1974-2020

The organization received this symbolism after the last renaming, which took place in 1972. However, until then, she did not have the word “Realtor” in the emblem, so the countdown is from when the new trademark was officially approved. The logo depicts a blue square (it can also be black) with a large “R.” It is made of composite and combined three geometric shapes: a vertical rectangle (left leg), a semicircle (top element), and an isosceles triangle (bottom leg). All parts are placed separately and separated by a small space.

The logo also has two text labels. The first one is under the square and represents the expanded name of the “REALTOR” brand. According to the accepted registration, it is in capital sans serif characters. The branded “R” resembles a graphic one since its right part in the center is not connected to the left. Nearby is the full name of the organization – “National Association of Realtors.” It is written in a thin serif typeface. The union “of,” which denotes a company, has a different style – italic and handwritten, while the rest of the letters are printed. The words are placed on a light background and span three lines.

2018 (unused)

Realtor Logo 2018

2020 – today

National Association of Realtors Logo 2020-present

In 2020, the emblem underwent some changes. The designers removed the bottom text, lightened the square a little, and used a new style for the association’s full name. It is now in all-caps font with the word “REALTOR” highlighted in blue. The authors replaced italics with bold grotesque, as in the rest of the phrase.

Realtor: Interesting Facts

The term “Realtor” has a unique history and importance in the real estate world.

  1. Creation: In 1916, Charles N. Chadbourn coined the term “Realtor” to identify National Association of Realtors (NAR) members who follow strict ethical guidelines.
  2. Trademark: “Realtor” is a trademarked term for real estate agents. Only NAR members can use it, highlighting their commitment to ethics and professionalism.
  3. Worldwide Membership: NAR is based in the United States and has members in more than 70 countries, creating a global network of professionals.
  4. Ethics Code: Realtors stand out because they adhere to the NAR’s Code of Ethics, which sets high standards for their dealings with clients, the public, and fellow Realtors.
  5. Association Size: The NAR is one of the biggest trade associations in the U.S., with over 1.4 million members. Its size lets it significantly influence real estate policies and practices.
  6. Learning and Certifications: NAR offers its members various educational resources and certification programs covering many aspects of real estate.
  7. Advocacy: NAR advocates for real estate professionals and property owners on local, state, and federal levels, focusing on property rights, tax policies, and fair housing laws.
  8. Resources for Realtors: Members get access to the Realtors Property Resource (RPR), a database full of real estate data and analysis tools.
  9. Tech and Innovation: NAR encourages tech advancements in real estate through Second Century Ventures, investing in startups that innovate the market.
  10. Events: NAR hosts many events, like the annual Realtors Conference & Expo, providing networking and learning opportunities and updates on industry trends.

Being a Realtor means being part of an organization that values professionalism, ethics, and ongoing improvement in the real estate sector.

Font and Colors

Realtor Emblem

The logo’s evolution is not discussed because it did not exist unless you count the font change and color correction. Otherwise, it looks identical in both early and late versions: a square with a stylized “R” inside and the full name on the right. The emblem’s milestone is in 1974, although the association appeared in 1908.

The debut serif version uses a typeface reminiscent of Adobe’s Garamond Pro Regular, Arno Pro Display Regular, and Hoftype’s Erato Light. The current version is chopped up and is close to the Texta Heavy font represented by Latinotype.

Realtor Symbol

The logo is used in two color palettes: corporate blue PMS 293 and black and white. In the first, the letter is white, and the background is blue; in the second square, it is black.


What is the symbol for REALTOR?

The symbol is called the “R block logo.” It features the letter “R” written in a bold font called Futura on a rectangular background. The word REALTOR® is placed directly below the “R” in the same color as the rectangle, making the entire design look cohesive and attractive. This choice of colors and special text style make the logo stand out and easily recognizable. It is a registered mark used by members of an organization to show that they adhere to the professional standards of the real estate industry.

Do I need a logo as a REALTOR?

You can use the official logo as a National Association of Realtors (NAR) member. This is not required, but it is an advantage you can take advantage of. You can place your logo on business cards, advertising, and other professional materials. Using the logo demonstrates that you meet the ethical and professional standards of the real estate association.

How do you make a Realtor logo?

To create a logo similar to the one real estate agents use, use a graphic design or photo editing program:

  1. Select software. Start with a design tool you like, such as Adobe Illustrator or CorelDRAW, or a beginner option like Canva.
  2. Create a blue square. Create a solid blue square as your background. Blue or navy blue is best for a professional look.
  3. Add a vertical rectangle. On the left side of the square, add a vertical rectangle. It should be tall, occupy most of the height of the square, and be the straight part of the letter “R.”
  4. Place a semicircle on the right side of the rectangle’s top. The flat edge should align with the rectangle’s right side to create an R curve.
  5. Insert an isosceles triangle. Below the semicircle, add an isosceles triangle pointing downwards. The triangle’s base should touch the semicircle and rectangle, forming the leg of the letter R.
  6. Adjust the shapes. Make sure all shapes are the correct size and neatly aligned. They should come together to form a stylized abstract letter “R.”
  7. Add details. You can add borders or small gradients to give the shapes a more defined look. Keep the design simple and clear.
  8. Save your logo. Depending on how you plan to use it, save your design in different file types, such as .png, .jpg, or .svg.

This method uses basic shapes to create a clean and professional “R” that represents the brand well and is ideal for the real estate industry.

Can a real estate agent have a logo?

Yes, real estate agents can have their logos. A personal logo helps agents stand out by creating a distinct brand identity. They can use their logos on business cards, promotional materials, and digital platforms to present a consistent image.

There are several ways to create a logo:

  • Design services
  • Online tools
  • Brand guidelines

A well-designed logo enhances an agent’s professional appearance and helps make their brand more memorable.

What is a Realtor trademark?

The Realtor trademark is owned by the National Association of Realtors (NAR), an American organization. This trademark helps identify its licensed members who practice real estate and follow the organization’s strict ethics and standards. Unlike the general term “real estate agent,” which applies to anyone involved in buying and selling property, “Realtor” refers only to members of the NAR who meet specific professional standards. The trademark distinguishes these members from other real estate practitioners who are not part of the NAR.

How do I get a realtor, R?

If you need a real estate specialist from the National Association of Realtors (NAR), it’s best to contact the organization directly. They will guide you in connecting with a qualified Realtor who is a member of their association.

If you want to use the registered trademark symbol ® that typically appears after the word “REALTOR,” here’s how to type it on your computer: For PC users, hold down the Alt key and type 0174 on the numeric keypad. Mac users can press Option + R to get the symbol. This symbol shows that “Realtor” is a legally protected term associated with the NAR.