Revenge Logo PNG
Strange, mystical, rebellious – all that can be said about this brand. The Revenge logo confirms these words, representing an original alloy of creativity and protest against social norms. It contains a huge amount of energy that tears and twists the glyphs. The abundance of smooth lines and sharp ends indicates the desire for revenge.
Revenge: Brand overview
Revenge is a contemporary fashion brand that releases capsule collections in a street-youth style. Predominantly, its range includes uniquely cut sweatshirts and hoodies easily recognizable by the huge name on the front. The brand debuted in 2016 when it first appeared on Instagram with its inaugural design. The enigmatic Garette, who has never publicly shown his face, created it. The history of Revenge began in 2017 and was founded by entrepreneur and designer Garrett Wolf in Florida. Initially, the brand launched as an online store offering minimalist T-shirts and hoodies featuring bold graphic designs centered around the distinctive “Revenge” logo. Its popularity significantly increased after collaborating with rapper XXXTentacion, who frequently wore Revenge clothing, boosting the brand’s profile among underground hip-hop fans and SoundCloud rap. The release of the “Revenge Kill” collection and exclusive merchandise during XXXTentacion’s “Revenge Tour” elevated the brand to cult status. Following XXXTentacion’s tragic death, Revenge rebranded to assert its independence, expanding product offerings to include jeans, jackets, accessories, and footwear while maintaining its aggressive, gothic aesthetic. Garrett Wolf continued experimenting with intricate garment construction, limited-edition drops, and pop-up stores, further strengthening the brand’s standing in streetwear. By 2024, Revenge had established itself internationally, collaborating with other brands and appearing at major fashion events, yet it stayed true to its original rebellious and individualistic identity.
Meaning and History
This brand was incredibly mysterious from the very start. There’s little information about it: who the founder is and what they look like, where the manufacturing is centered, who the current owner is, why rapper XXXTentacion severed ties with them, why the company only sells online… nothing is known for sure. Whether this is bad or good, the fashion brand keeps its fans in suspense and actively sells its products, edging out long-established competitors.
However, it is certain that the name, incorporated into the logo, adorned the clothing from the brand’s debut on Instagram on May 27, 2016. Garette (the creator) placed it in the most visible place on the sweatshirts and made it as large as possible so that the inscription would be readable but not look vulgar. He put into it his desire to avenge those who treated him poorly. Therefore, for him, the success and recognition of the brand represent harsh revenge.
What is Revenge?
Revenge is the most enigmatic fashion brand. It’s based in the U.S., from Los Angeles, and offers limited-edition clothing. Collections are sold solely online, as the company does not have a physical store. The range includes sweatshirts, hoodies, jeans, and T-shirts. The founder and owner of the fashion brand is Garette, who chose this way to retaliate against detractors and tormentors. The team also included rapper XXXTentacion. In 2017, graphic artist Stephen joined, taking over design duties.
2016 – today
The Revenge logo is textual. It contains nothing but a provocative name. Its style is bold, gothic, and challenging. The inscription has an arch-like shape, although the curve is subtle. The arc effect arises from the varying lengths of the letters, which dip downwards. The closer to the edge, the more they protrude beyond the word’s boundaries, dropping lower than the rest. Conversely, the central glyphs are shorter than the side ones.
The letters feature serifs that look like spikes, needles, and hooks. This is the brand founder’s reaction to external irritants – people who have caused him considerable harm. They have a very interesting shape: they resemble knives, machetes, saws, sabers, and yataghans, which fits into the concept of revenge and resentment towards society.
The symbols are evenly colored, without contrasting points or gaps, which is characteristic of this style. However, they have tiny notches along the edges, like damaged blades. The glyphs are vertically elongated, of uneven width, and primarily lowercase (except “R” since it is placed first).
Font and Colors
The brand’s logo features a custom typeface inspired by street graffiti. The letterforms resemble sharp blades or scratches made with sudden, forceful movements. This design style evokes street culture, rebellion, and the freedom of self-expression. In execution, the typeface shares similarities with Horst Blackletter and Abaddon by The Scriptorium while maintaining unique details and a distinct identity.
The brand’s color scheme relies on a stark black-and-white contrast. This pairing amplifies the sense of defiance, reinforcing the brand’s focus on protest and dissent. Through this simple yet bold visual approach, the brand presents a striking and impactful image, firmly rooted in youth and street culture.