Roxy Logo

Roxy LogoRoxy Logo PNG

The Roxy logo was created on the model of the emblem of Quiksilver Inc. The designers took the symbol of the parent company, duplicated it, and rotated the resulting elements so that they formed a figure similar to a heart. This is an expression of love for customers.

Roxy: Brand overview

Founded: 1990
Founder: Quiksilver
Headquarters:
Huntington Beach, U.S.
Website: roxy.com

Roxy is a brand that first specialized in producing swimsuits and surfing uniforms. It appeared in 1990 as part of the company Quiksilver Inc. but a year later was forced to suspend operations due to the decline in the popularity of surfing. The brand reentered the market in 1992 thanks to the efforts of Danny Kwock and Bob McKnight. Over the years, the Roxy line has expanded into jeans and snowboarding gear (1992), eyewear and accessories (1995), watches and shoes (1996), perfume (1998), cosmetics (2000), and many other product categories.

Meaning and History

Roxy Logo History

What is Roxy?

Roxy is a line of apparel, snowboarding, and accessories for sports girls. It is owned by Quiksilver Inc., which changed its name to Boardriders, Inc. in 2017. The brand was launched in 1990 and relaunched in 1992. Over the next few years, it evolved so much that its line included books, shoes, wetsuits, and home goods.

The active sports clothing and accessories line is named after the daughters of Alan Green and Bob McKnight. One was the founder of Quiksilver Inc., the other was its CEO, and both had daughters named Roxy. Also, as Randy Hild of Marketing admitted, the name was chosen because of its association with The Roxy nightclub and the English rock band Roxy Music.

As for the brand logo, it is directly related to the Quiksilver symbol, which was created in 1973 by two men, John Law, and Alan Green. The designers duplicated the emblem of the parent company and placed the two parts at a 45-degree angle – so that they look like a mirror reflection and form a big heart.

The Roxy logo appeared in 1993 after the rebirth of the brand. It contains a heart symbol, an expression of sincere love for sports. If you take it apart into detail, it becomes clear that the design consists of two mountains with snow-covered tops and two high waves, which look like folded palms together. As you know from the history of the Quiksilver emblem, the original inspiration for the drawing was an engraving of The Great Wave off Kanagawa by Japanese artist Katsushika Hokusai.

Font and Colors

Roxy Emblem

The simple, minimalistic style of the Roxy symbol is compensated by its complex structure and deep meaning. Both waves and mountains reference the sports for which the manufacturer produces the outfit. The main ones are surfing and snowboarding. The heart, in this case, is an expression of love for the active lifestyle, fashionable clothes, and Quiksilver customers.

Roxy Symbol

The creators of the Roxy logo did not think about the typography because it does not contain any inscriptions; the whole idea is expressed only through the graphic image of the mountain peaks surrounded by waves. These elements look minimalistic despite the complex structure because they are presented in a simple palette. The designers used a classic combination of black and white to not distract attention from the most important thing: the brand’s products. The white heart is formed by the negative space between two wave crests.

Roxy color codes

Raisin Black Hex color: #231f20
RGB: 35 31 32
CMYK: 0 11 9 86
Pantone: PMS Neutral Black C