Rutgers University Logo PNG
The Rutgers University logo is an institution with a capital letter. The elongated elements encode the high elite position of the university and participation in scientific research programs. Therefore, all students have excellent prospects for a further brilliant career.
Rutgers University: Brand overview
| Founded: | November 10, 1766 |
| Headquarters: | New Jersey, United States |
| Website: | rutgers.edu |
Meaning and History
The modern Rutgers University has three large campuses with dozens of different schools. The range of specialties is very wide – from business and engineering to fine arts and medicine. It all began more than modestly: the educational institution appeared in 1766 as Queen’s College, where one could receive a spiritual education. At first, theology lessons for future church ministers were held in one of the taverns in New Jersey. A little later, they were moved to private houses. At the same time, the educational institution made money from the slave trade, but it still did not have enough funding. Donors funded his building.
In 1825, another important event in Queen’s College’s history occurred: it became known as Rutgers College in honor of Colonel Henry Rutgers. According to the university’s heads, this person embodied Christian values. Flattered by this honor, Henry presented the educational institution with several thousand dollars and a huge dome.
Rutgers received the status of State University in 1945. Later, it was joined by the University of Newark, which became the basis for one of three regional campuses. A common visual identification system unites all departments of the university. The modern identity was adopted in 2006 and approved by the Board of Governors. It includes a signed logo and an official seal. Trademark licensing began in the mid-1980s, and the educational institution benefits from this: it sells the right to use its graphics and name.
before 2006
The previous logo, like the modern one, contained the full name of the educational institution. The word “RUTGERS” was written in big red letters with triangular serifs. The phrase “THE STATE UNIVERSITY OF NEW JERSEY” was at the top. The designers made it black and reduced it slightly so that both stitches were the same length. Dark bounding lines were drawn above and below the text.
2006 – today
After the redesign, the horizontal stripes disappeared, and “RUTGERS” became the main word. The letters remain red, but their shape has changed markedly. They are slim and elegant, especially the “R” with an extra-long stem. The phrase “THE STATE UNIVERSITY OF NEW JERSEY” is an identifying text in the new identity system. It contains thin gray letters and is shifted to the lower right corner. The secondary inscription was placed in two lines to take up less space.
Seal
The university seal can be found on diplomas, contracts, and other documents. It consists of three concentric circles with a white sun in the middle. The luminary, surrounded by several dozen thin rays, symbolizes the light of knowledge and truth. This is confirmed by the motto written in red on the nearest white ring: “SOL IUSTITIAE ET OCCIDENTEM ILLUSTRA.” It combines passages from the biblical texts Matthew 13:43 and Malachi 4: 2.
Both the Latin phrase (with minor edits) and the sun were taken from the official seal of Utrecht University, which appeared in 1636. Originally, the light source represented God, but then the symbolism changed. Its meaning is reduced to the desire to illuminate the New World with rays of knowledge.
Queen’s College accepted the first seal around the 1770s at the suggestion of one of the alumni – John Henry Livingston. Of course, the modern version looks different. In addition to the sun, the motto has additional elements: a white inscription, “RUTGERS THE STATE UNIVERSITY OF NEW JERSEY,” placed in a red ring, and a decorative edging in the form of many short wavy lines. The year of the university’s foundation (1766) is next to the Latin dictum.
Font and Colors
An educational institution’s branding is based on simple but stylish logos. The main text symbol of the university contains its full name, and the emblem of the sports teams includes only the first letter of the word “RUTGERS.” In terms of their multi-part nature, they are inferior to the official press, which reflects the motto of the university and its historical heritage.
The typography system is based on two fonts: Formata BQ and ITC Giovanni. The first grotesque identifies text (“THE STATE UNIVERSITY OF NEW JERSEY”). A second serif typeface was chosen for the lettering on the stamp, and a modified version was used for the word “RUTGERS” in the logo structure. The university licenses the Formata BQ typeface. The symbol of the sports Block R contains a letter with wide rectangular serifs.
The school’s main color is scarlet (# CC0033). It was officially adopted in 1900 but began to be used much earlier – back in 1869, during the first intercollegiate match. In print and wordmark, it is complemented by calmer shades: gray (# 5F6A72), white (#FFFFFF), and black (# 000000).
