Simone Perele Logo PNG
The Simone Pérèle logo is all about lace and ribbons, with which the brand’s designers create unique masterpieces. The emblem emphasizes the femininity of the lingerie, allowing the wearer to feel truly exceptional.
Simone Perele: Brand overview
1948 saw the start of Simone Pérèle’s life in Paris, France. The company’s creator, Simone Pérèle, was a trained corset maker who decided to launch her collection of undergarments that blended style and comfort.
The brand originally set up shop in Paris. Its goal was to design comfortable undergarments for daily use and enhance the physique. This was a groundbreaking method at a time when the majority of corsets and bras were stiff and uncomfortable.
The designer Simone Pérèle started experimenting with novel materials and stitching methods in the 1950s. The company was among the first to produce lingerie using elastic fabrics, which greatly improved the comfort of the items.
The firm made industry history in 1960 when unveiled its first wire-free bra. Women who valued comfort immediately liked this novel product.
The brand expanded its range in the 1970s by adding the swimsuit line. This clothing line maintained the brand’s typical elegance and coziness while updating it for the beach.
The company started its global expansion in 1980, breaking into markets in the US, Japan, and other European nations. This growth made the brand a major participant in the global lingerie market.
In the 1990s, the business continued to develop new designs and materials. Still devoted to comfort and quality, the firm launched several new lines, including more youthful and modern styles.
A unique anniversary collection based on vintage models was unveiled in 2000 as part of the company’s 50th anniversary celebrations. This occasion emphasized the company’s rich legacy and history.
The company introduced a shapewear collection in 2005, employing cutting-edge technology to produce cozy and functional models.
In 2010, the firm bolstered its online presence by developing an upgraded website and actively promoting products on social media.
The brand debuted its first environmentally friendly line in 2015, utilizing recycled and organic materials. This demonstrated the fashion industry’s rising inclination toward sustainable growth.
In addition to several unique events, the company commemorated its 70th anniversary in 2018 by releasing a limited collection inspired by past significant events.
In 2019, the brand extended its selection of products crafted from organic and recyclable materials as part of its ongoing efforts to establish an eco-friendly brand. Additionally, the company started a campaign to educate people about the value of appropriate bra fitting, providing online consultations and measurement guidelines.
2020 saw the corporation improve its online presence in response to shifting market conditions. The firm introduced virtual consultations for lingerie fittings and enhanced the functionality of its online store. The business unveiled an extended line of cozy loungewear and lingerie in response to the growing demand.
The company debuted a new range of sports bras in 2021 that fused practicality with its signature elegance. This line was created using cutting-edge materials that offered comfort and support throughout sporting activities.
In 2022, the company commemorated its 74th anniversary by introducing a customer loyalty program and various events held in prominent European cities. In keeping with its dedication to diversity, the brand also increased the variety of sizes it offered, providing additional choices for women of various body shapes.
In 2023, the firm launched a smartphone app with an augmented reality virtual fitting feature, marking a major stride towards digitalization. As a result, customers could choose sizes and designs more precisely online. In addition, the company debuted multiple flagship locations in major fashion hubs, including Tokyo and New York, that same year.
Simone Pérèle’s heirs continue to run the business and preserve its traditions and core principles. The company is still a family business.
Meaning and History
What is Simone Perele?
It is a French lingerie brand founded in Paris by Madame Simone Perel. Known for its designs, the company has taken a leading position in the luxury intimate apparel market. It is renowned for its desire to create lingerie that combines comfort, style, and femininity. The brand offers a wide range of products, including bras, panties, corrective lingerie, and swimwear, and is also known for its expertise in corsetry. The brand has gained an audience around the world. It continues to innovate in the lingerie industry, maintaining its position as a symbol of French luxury in intimate fashion.
1948
The first emblem consists of the brand name in two levels and uses two fonts. The brand is named after its founder, Simone Pérèle.
The name “Simone” is written in playful cursive with letters of varying sizes. The central “M” appears to bow, holding scissors in an extended “hand.” This detail emphasizes the founder’s dedication to sewing, her masterful execution of duties, and her first-class customer service, always ready to please.
The surname “Pérèle” is written in a straight, strict script. This writing showcases the precision of the patterns and the quality of the sewing, reflecting mastery in the fundamentals of tailoring.
The logo’s style embodies the original ideas that Simone Pérèle brought to the lingerie world. The combination of fonts represents a departure from tradition, introducing bold new bras and sets that replaced corsets.
1970s
The brand changed its logo by introducing a new line of invisible lingerie that barely felt on the body. The trend of using two fonts remained, but the styles of the inscriptions were completely altered.
The name “Simone” is written in elaborate cursive, emphasizing the sets that fit perfectly to the body and are tailored individually for each woman according to her preferences and appearance.
The surname “Pérèle” is written in French, with thin yet wide letters and serifs. The lines suggest the barely noticeable elements of lingerie that have become a trend in Parisian fashion. The inscription conveys a sense of freedom and comfort.
1985
The new emblem showcases the brand’s delicate lace style. The word “Simone” is written in the finest miniature lines in cursive script. This inscription shows that the brand’s designers honor the founder’s memory and often return to her patterns and ideas.
“Pérèle” is written similarly but larger and thicker, focusing attention on the surname. The flourishes highlight the sets’ elegance and the active use of lace, adding beauty and femininity to the lingerie.
The word “Paris” is written in a straight, thin font in the bottom right. This inscription emphasizes the fashion house’s French style.
2000s – today
The modern visual sign concept has been completely revised. The inscription is arranged in four levels, making it compact and vertically elongated. This design highlights the slenderness of the female figure in Simone Pérèle clothing and the variety of lingerie the brand offers.
The emblem is adorned with two capital letters at the top, which have become the company’s distinctive monogram. The symbols are rendered nude, hinting at the nearly invisible lingerie. The letters “S” and “P” are written seamlessly together, connected by a thin, elegant line at the top. This design element symbolizes the straps and ribbons of the sets.
Below are the founder’s first and last names in thin black letters, and finally, the word “Paris,” which is integral to the company’s history. The inscription conveys a sense of lightness and simplicity.