Sixt Logo

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Sixt: Brand overview

In 1912, Sixt, the brainchild of Martin Sixt, was born in the heart of Munich, specializing in car rental. Initially, with only three cars, the modest company started its journey in the car rental business. Hans Sixt, who succeeded his father, Martin, was the catalyst for the company’s expansion in Germany and throughout Europe in the 50s and 60s.

In the 70s and 80s, Sixt didn’t just limit itself to car rental. It ventured into car leasing and sales, a testament to its diversified approach. The pull-through system was also introduced during this period. In the following decades, Sixt pursued an aggressive global expansion. By attracting franchise partners, the company established itself in various countries around the world and, by 2011, had made significant progress in the United States.

In the modern era, Sixt is mastering every nuance of the mobility ecosystem. The company pioneered segments such as carsharing with DriveNow, entered the transportation market with Sixt Ride, and introduced car subscriptions with Sixt+. Today, with more than 2,000 locations worldwide and a fleet of more than 270,000 vehicles, the founding family still holds the reins of Sixt SE. Since its humble beginnings, Sixt has grown into a global leader in premium car rental, known for its forward-thinking initiatives and commitment to impeccable service.

Meaning and History

Sixt Logo History

before 2023

Sixt Logo before 2023

2023 – today

Sixt Logo

Sixt, a German car rental company, has chosen a text-based logo with a minimalist approach to graphic elements. The design features a single artistic symbol – a curved line reminiscent of a ramp. This line creatively replaces the dot over the “i” and extends into the left part of the “X,” which is connected to the adjacent “T.” The glyphs are defined by precise geometry and smooth edges, lacking any serifs, which underscores the company’s focus on offering accessible services and straightforward booking processes.

The emblem’s primary colors are black and orange, providing a bold, vibrant contrast that harmoniously blends. This color choice makes the logo stand out and conveys a sense of energy and modernity, reflecting Sixt’s dynamic approach to the car rental industry.

This logo effectively communicates Sixt’s commitment to providing easy-to-use, efficient services. The clean design and sharp color contrast emphasize the brand’s modern, customer-friendly approach, making it easily recognizable and memorable in the competitive landscape of car rentals. Through its sleek and contemporary visual identity, Sixt showcases its dedication to offering high-quality service and convenience to its customers worldwide.