Society for Environmental Graphic Design (SEGD) Logo PNG
The SEGD logo conveys the idea of the interaction between space, design, and creativity, reflecting the connection between visual elements and the surrounding environment. It symbolizes space transformation through design, combining architecture, graphics, and industrial style. The organization has become important in developing this field, setting standards, and promoting the profession.
SEGD: Brand overview
In 1973, John Berry and Richard Burns created a specialized association for those involved in environmental graphic design to increase the recognition and application of this design specialty. In the 1970s and 1980s, SEGD’s role became evident in creating a unique niche for environmental graphic design, placing it on par with architecture, visual communication, and industrial design. In 1987, SEGD introduced one of the first accreditation systems for EGD, setting a new bar for the industry.
In the 1990s, SEGD expanded its horizons by opening offices in Canada, Europe, and Japan. Over time, SEGD continued to support EGD by issuing white papers, promoting education, and recognizing outstanding contributions to the industry with awards. Notable achievements during this period include the release of an ADA White Paper on accessible navigation aids in 1993 and the launch of the Universal Symbols in Healthcare program along with the Hablamos Juntos program in 2010.
SEGD has over 2,200 members and 46 global chapters, emphasizing the importance of designing objects that meet human needs in built spaces. Celebrating its 50th anniversary in 2023, SEGD highlights the legacy left by EGD’s pioneering members over half a century. By highlighting its history, SEGD is a dominant figure and resource center for EGD professionals worldwide.
Meaning and History
Before 2009
2009 – 2023
2023 – today
The SEGD (Society for Experiential Graphic Design) logo conveys the idea of movement and interaction through vibrant graphic elements and clean text design. On the left are four vertical bars of varying widths and heights. These elements create a rhythmic composition, resembling streams of light that convey energy and continuous development.
The gradient transitions on the bars—from rich red and orange tones to cool blue—create a visual shift from creativity to structure. The combination of shades emphasizes the balance between creativity and precision, between ideas and their realization. The bars are perceived as symbols of the connection between various fields and processes.
The name “segd” is to the right, rendered in bold typography with soft lines. The rounded edges of the letters add a sense of approachability and warmth, giving the text a friendly yet professional appearance. Using black emphasizes the text against the vibrant graphic, maintaining harmony between the elements.
The spacing between the bars and the text creates a sense of balance. The graphic resembles a window or portal, offering a glimpse into new ideas and possibilities. The varying sizes of the bars reinforce associations with the scope and breadth of the community, which unites designers, researchers, and creators.
The gradients lend the emblem a modern and dynamic feel, making it lively and engaging. It tells the story of SEGD as a space where art meets practical solutions and experiments evolve into real projects.
