Stanford University Logo

Stanford LogoStanford Logo PNG

The Stanford University logo consists only of the university’s name; it does not seem monotonous because the burgundy color fills the inscription with inner strength. At the same time, a strict serif typeface looks stylish and presentable. Asymmetric lines make the wordmark dynamic because development is impossible without movement, and the educational institution is constantly growing and improving.

Stanford University: Brand overview

Founded:November 11, 1885
Founder:Leland and Jane Stanford
Stanford, California, United States

Stanford is a higher education institution located in Stanford, California. Its full name is Stanford University or Leland Stanford Junior University. It is a private educational and research institution and appeared in 1885. Its creators are the spouses of Stanford (Leland and Jane). They opened a university in honor of their 15-year-old son, who died of typhoid fever. Today it is one of the best universities globally, with an annual income of over $ 1 billion.

Even though Stanford University was founded in 1885, it opened in 1891. Its location was the former Palo Alto farm, which belonged to the Stanford family. The institution was modeled on Cornell University, providing higher education to men and women on an equal footing, which had not been the case until then. Following the example of the great Eastern universities, it also abandoned sectarianism, providing an open educational process based on scientific achievements rather than religious dogma.

In 1893, Leland Stanford died, and the further work of the university was in big question since a financial lawsuit was brought against him. But Jane insisted on continuing to operate despite the crisis. The next major test was the 1906 earthquake in San Francisco. Educational buildings and other buildings were badly damaged. Some buildings have been restored, and some have not, as they were beyond repair.

Modern Stanford University includes seven schools. Three of them teach bachelors and consist of forty departments, four graduate masters in education, medicine, law, and business. In addition, the university has its own Stanford Cardinal sports club, which includes 36 teams participating in the Division I FBS Pac-12 Conference. They have won 128 NCAA championships and have won the NACDA Directors Cup for a quarter of a century in a row since 1994/1995. Alumni and students have also won 270 Olympic medals, 139 of which are gold.

As of 2021, the university had 84 Nobel Prize winners and 29 Turing Award winners. So the Stanford emblem is widely recognized and highly prestigious.

Meaning and History

Stanford University Logo History

The Stanford University logo has long contained the name of the institution. Until 2012, the inscription was in a serif capital font and painted gray. Then the designers decided to experiment with the design and repainted both words in dark red. The shape of the letters has also changed: they have become more massive, even though many of them have been converted to lowercase.

The university’s identity is represented by three components: the seal, the main logo, and the mark of the sports department.

Stanford Seal Logo

The university seal is in the form of a rondel – a classic circle with a central part in which the key symbol is placed. In this case, it is single spruce against the background of hills. It has a strong root system that represents a long historical connection with the area. On both sides of the tree, there is an inscription in German, indicating the motto of the higher educational institution: on the left – “DIE LUFT DER,” on the right – “FREIHEIT WEHT.”

The central circle is surrounded by double edging – thin lines of different sizes with a small gap between them. This is followed by a wide white stripe, on which is the full name of the university “Leland Stanford Junior University,” the year of its opening (1891), and six stars (three on each side of the significant date). The edge is edged in the form of a geometric ornament consisting of a chain of small rhombuses.

The logo contains the name Stanford University. It is printed in lowercase, except the first letters, which are capitalized according to the spelling. The letters have miniature serifs. At “t,” the bar is shifted to the right, which is longer than the left. The “f” apex is more curved than usual. The color palette of the logo is identical to the print color.

What is Stanford University?

It is an educational and research institution founded in honor of Leland Stanford Jr., who died of typhoid fever. In this way, his parents immortalized his memory. The university was formed in 1891 and is now considered one of the most prestigious in the world.

before 2012

Stanford University Logo Old

Previously, the name Stanford University looked faded and inexpressive because it was gray. The contrast was created only by the designers splitting the words into two lines with center alignment and reducing the letters in the second row. In addition, a dynamic font with different stroke thicknesses and sweeping serifs was used for the inscription, as in Magneta Medium from Positype or Bamberg Serial Regular from SoftMaker.

2012 – today

Stanford University Logo

After the redesign, the structure of the logo remained virtually unchanged. The developers kept the location and size of the inscription but all the letters lowercase, except for the first “S” and “U.”  The boring gray color has been replaced by a dark red, close to the shade of the Cardinal from the official palette of Stanford University. The font has become bolder, roughly similar to Novel Pro Regular from Atlas Font Foundry. Its main feature is the disproportionate glyphs. For example, “v” and “y” have a noticeable difference in the height of the two diagonals, while “t” and “f” have a shorter horizontal line on the left than on the right. In addition, the “t” at the top has an element in the form of a concave triangle. Many serifs are uneven in shape.

Font and Colors

Stanford Emblem

Following the pioneering principles of Cornell University and using its experience as a model, Stanford University also took over its printing. There is a visual similarity between them in structure, colors, the number of edging lines, and the content of the text. However, there is no similarity in other elements.

The university uses a lot of fonts; each department’s website has its typographic standards. A typeface with small serifs reminiscent of Crimson Text was chosen for the logo.

Stanford Symbol

The emblem color scheme includes Cardinal red (Pantone 201C), Cool gray 11C, Palo Alto green (Pantone 3298C), Process black, and neutral white.

Stanford University color codes

Falu RedHex color:#8C1515
RGB:140 21 21
CMYK:0 85 85 45
Pantone:PMS 7620 C

What is the logo for Stanford University?

Its logo consists of a single S with cut corners in a double border. In the center, there is a tree from the class of conifers – sequoia. It is indirectly associated with the university: it is a symbol of the California city of Palo Alto, in which the university is located.

What does a tree stand for in the Stanford logo?

The Stanford University logo depicts a tall sequoia – a representative of the order of conifers. According to legend, it is related to the history of Palo Alto, where the university is located. Thus, the tree personifies the connection of the higher educational institution with the city.

Is Stanford a trademark?

Yes, Stanford is a registered trademark. Its logos, seal, name, and other elements of identity are protected by intellectual property law. They can only be used with permission from the university.

What is the Stanford seal?

The Stanford University seal depicts a tall sequoia that laid the foundation for the university’s city (Palo Alto). The tree is in the center, against the backdrop of hilly terrain. It is surrounded by several rings of varying thickness with text inside.