Sun Life Financial Logo

Sun Life LogoSun Life Financial Logo PNG

Sun Life Financial: Brand overview

In 1865, in the heart of Montreal, Matthew Hamilton Gault spearheaded the creation of the Sun Insurance Company of Montreal, laying the foundation for what later became Sun Life Financial. Originally conceived to meet Canada’s insurance needs, the company soon expanded beyond the country’s borders. By the end of the nineteenth century, Sun Life was planting its flag on the international stage: its services extended to England and then to Asia, Latin America, and the United States.

The growth trajectory in the early twentieth century was multifaceted. Sun Life expanded its core insurance offerings and ventured into investment management. 1919 marked a significant year in the company’s history when it merged with the Life Association of Canada to become Sun Life Assurance Company of Canada.

The following decades were marked by Sun Life’s relentless pursuit of global expansion, capturing markets in North America, Asia, and Europe. At the dawn of the new millennium, the company underwent structural changes. In 2000, it segmented its operations into three main divisions: Sun Life Financial, Clarica, and MFS. This metamorphosis was emphasized in 2002 when the combined company was named Sun Life Financial Inc.

Today, Sun Life is a global force in the financial sector, providing a suite of services, including insurance, wealth management, and investments. The company manages $1.3 trillion in assets and remains a dominant player on the global stage.

Meaning and History

Sun Life Financial Logo History

1874 – 1890

Sun Life Assurance Company of Canada Logo 1874

1890 – 1907

Sun Life Assurance Company of Canada Logo 1890

1907 – 1915

Sun Life Assurance Company of Canada Logo 1907

1915 – 1946

Sun Life Assurance Company of Canada Logo 1915

1946 – 1965

Sun Life Logo 1946

1965 – 1974

Sun Life of Canada Logo 1965

1974 – 1987

Sun Life of Canada Logo 1974

1987 – 2000

Sun Life Logo 1987

2000 – 2019

Sun Life Financial Logo 2000

2019 – today

Sun Life Logo

The main feature of the logo is the sun, ready to light up the world. To emphasize this idea, the designers combined two celestial bodies (the Sun and the Earth) and created a symbol that has quite a lot of meaning. It is deep and basic, as it implies a comfortable life all year round without any risks. On the left is a yellow circle with grid lines resembling lines of latitude and longitude. On the right is a sun with made-up rays of triangular shape with a slight bend at the ends. Next to it, the name of the insurance company is written in Latin script with slanted serifs.

This logo is reminiscent of a warm embrace. The yellow sun brings thoughts of happy sunny days, and the Earth grid shows that the insurance company has the whole world in its plans. The rays seem to be waving to you, saying, “Come in, it’s cozy here!”. The font of the company name is stylish but not obtrusive. The logo carries a serious meaning, but at the same time, it is friendly and attractive.

Sun Life Financial color codes

School Bus YellowHex color:#f0a701
RGB:240 167 1
CMYK:0 30 100 6
Pantone:PMS 137 C
Peacock BlueHex color:#023b49
RGB:2 59 73
CMYK:97 19 0 71
Pantone:PMS 548 C