Supra Logo PNG
The Supra logo is stylish and memorable. The emblem highlights the product’s exceptional features: superior materials, well-thought-out design, and durability. The symbol instills confidence when worn with the brand’s footwear.
Founded in 2006 in Los Angeles by Angel Cabada, a former pro skateboarder, Supra burst onto the skateboarding and hip-hop scenes with eclectic footwear that blended laid-back Californian vibes with urban edge. The company began with significant contributions from notable skateboarders like Chad Muska and Erik Ellington, and its inaugural shoe was the Supra Vaider.
As the late 2000s approached, the brand diversified its offerings, stepping beyond its skateboarding roots to incorporate general street fashion. Collaborations with mainstream celebrities, including pop star Justin Bieber, helped fuel its rising fame. One shoe, the Skytop, emerged as an enduring symbol of the brand’s unique aesthetic.
In 2015, the brand underwent a significant change when K-Swiss Global Brands purchased it. Yet another transition occurred in 2020 when F&F, a Korean fashion retailer, acquired the worldwide trademark rights to Supra.
Fast forward to 2023, and Supra is transforming. Now positioned as a high-end lifestyle brand, it seeks to weave together elements from fashion, music, technology, and street culture. What began as a skate-centric label has grown into a multifaceted lifestyle brand, maintaining its early popularity while embracing modern digital culture and trends.
Meaning and History
The footwear emblem has remained consistent. Over 17 years and a long list of owners, the symbol has changed only once. A distinguishing feature of the logo is a crown symbol, indicating that the brand offers the best product in the skateboard footwear niche. Like the name, the emblem was conceived by the company’s founder, Angel Cabada.
What is Supra?
Born in America as a product for professional skateboarders, it grew through partnerships with other athlete brands under the One Distribution umbrella. Shoe lines were developed by celebrities like Stevie Williams, Ellington, Jim Greco, and Penny. In 2015, the brand changed hands when it was acquired by the fashion firm F & F, and it was relaunched in Korea in 2021.
Old
The brand’s first logo featured a prominent three-petal crown with the composite capital letters “Supra” below it. The royal symbol was very ostentatious for the brand, yet purposeful.
The company initially designed its footwear for skateboard royalty, with Angel Cabada collaborating with five professional skateboarders. Among them were hammer-style skateboard legends Jim Greco and Erik Ellington and versatile athlete Chad Muska, who had been associated with companies like Maple, Toy Machine, Shorty’s, and C1RCA. Cabada was not new to the scene; he had previously founded KR3W and produced skateboarding apparel with TSA Clothing.
As skateboarding elites, they knew exactly what shoes professionals would need. As a result, the royal brand Supra was born. The decision to incorporate a crown into the logo followed naturally.
The logo indicated that Supra is characterized by:
- Star developers
- Premium quality: soft leather, durable textiles, vulcanized soles.
- Maximum comfort: Shoes fit well and allow for free movement.
- Practicality and safety: High arches securely lock the foot in place, reducing the risk of injury.
- Style: The shoe design stood out from other manufacturers’ designs, making the product unique.
The sharp edges of the three-petaled crown on the circle alluded to the era of French royalty. The two lines in the design mimic skateboard tracks, signifying dominance. The symbol indicates that the footwear is fit for street royalty.
Interestingly, the stripes emulate the three-petal Adidas Originals logo. The resemblance to the globally recognized brand triggers the desired associations among viewers.
The emblem caught the attention of many celebrities who were friends with Angel Cabada. Praise came from Justin Bieber, David and Victoria Beckham, Kanye West, and Jay-Z. The crown, therefore, represented the approval of the best and the famous, signaling to customers that they share footwear choices with their idols.
Cabada asserted that he chose the crown symbol because it signifies supreme authority. No one stands higher in any room than the one wearing a crown. Likewise, the brand’s footwear is the best option available. All important figures in skateboarding will surely wear Supra.
The brand name in the logo is written in black capital letters of uniform width. The design appears to be composed of individual skateboards, making the symbol distinct. The wheel tracks seem to outline the lettering. Cabada spent six months selecting the brand name. The word in Latin means ‘above’ and speaks to exceeding known boundaries. This name embodied the founder’s ambition to offer the best footwear.
New
In 2015, the brand changed ownership to K-Swiss Global Brands, Xtep, and F & F Co. The sneakers expanded beyond sports. Stores opened outside America, prompting an updated visual identity.
The new logo differs only slightly from its predecessor. The crown remains as part of the style. It is enclosed in a black circle. This stamp on the footwear guarantees quality and comfort. The symbol emphasizes the new owners’ aspiration to maintain the brand’s image as the best in skateboard footwear. The graphic indicates that the brand’s footwear will retain its uniqueness and individuality regardless of ownership.
The name is in uppercase letters, set in a new, more flexible, and smoother font. The inscription shows versatility. Now, the sneakers suit everyday wear and sports activities, and the price is accessible to enthusiasts.
Font and Colors
Black is the emblem’s primary color. It represents streets, roads, intense training, and dangerous stunts. The shade symbolizes practicality and indicates dominance. The founder saw no competitors in his product category.
The font resembles Genera Semi Bold, with light, flexible letters reminiscent of smooth ramp curves.