East Lansing Logos and Brands

The city of East Lansing, Michigan, associated with Michigan State University, provides the context for the “East Lansing” section. The Michigan State Spartans, one of the most famous university sports programs in the United States, are based in East Lansing. The Spartan helmet, which has become the team’s symbol, is recognizable far beyond the campus and the state. In addition to university sports, the section may feature local businesses, municipal brands, and organizations associated with the city. As a typical American college town, East Lansing lives to the rhythm of the university, and most of the brands in this section bear the visual imprint of MSU’s Spartan identity.