Kraft Heinz Logos and Brands

One of the world’s largest food conglomerates, formed by the merger of Kraft Foods and H.J. Heinz Company, has been given its own section, “Kraft Heinz.” The company manages a portfolio of dozens of food brands, including Heinz ketchup, Philadelphia cream cheese, Oscar Mayer sauces, and Kraft pasta. The corporate logo combines the heritage of two giants of the American food industry. The section traces the visual architecture of the holding company, in which the umbrella brand coordinates a multitude of subsidiary brands found on refrigerators and pantries worldwide.