miHoYo brand Logos and Brands
Chinese studio miHoYo (now HoYoverse), the creator of some of the world’s highest-grossing mobile and PC games, is featured in the “Mihoyo Brand” section. Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, and Zenless Zone Zero have built a fan base of hundreds of millions of players. Each project has its own logo, and the HoYoverse umbrella brand unites the company’s gaming, animation, and technology divisions. Founded in 2012 in Shanghai by three university graduates, the studio has become one of the largest independent developers, and the section documents the visual ecosystem of a brand that generates billions of dollars in revenue from microtransactions and gacha mechanics.