retail stores Logos and Brands
Physical stores, from hypermarkets and department stores to boutiques and discounters, make up the “Retail Stores” section. Unlike the more abstract categories of ‘Retail’ or “Retailing,” the emphasis is on specific retail outlets where buyers interact with the product in person. Macy’s, Nordstrom, Primark, Decathlon, and thousands of local stores create logos designed to be seen from the front of the building and by pedestrians on shopping streets. Brands in this section represent a retail format that has survived competition from e-commerce and found a new raison d’être in the tactile experience, fitting rooms, and live contact with salespeople.



