surfing Logos and Brands

Surfing as both a sport and a lifestyle, from its Hawaiian origins to its Olympic debut at Tokyo 2020, is covered in the “Surfing” section. The World Surf League (WSL) runs the Championship Tour at legendary spots, from Pipeline on Oahu to Teahupoo in Tahiti (the Olympic venue for Paris 2024). Kelly Slater, with 11 world titles and the Surf Ranch artificial wave in Lemur, California, remains the most influential figure in the industry. Manufacturers of wetsuits (O’Neill, Rip Curl), wax (Sex Wax, Sticky Bumps), and fins (FCS, Futures) complete the ecosystem. The logos in this section are associated with a sport in which the ocean serves as both the stadium and the opponent, and in which the culture surrounding surfing has permeated fashion, music, and cinema.