yacht Logos and Brands

The yacht industry, ranging from sailing cruisers to mega yachts with helipads, is covered in the “Yacht” section. Azimut-Benetti, Ferretti Group, Lürssen (which built the 156-meter Dilbar), and Feadship produce vessels for ultra-wealthy clients, where the cost of a single yacht can exceed $500 million. In the sailing segment, Beneteau, Jeanneau, and Bavaria serve a wider audience. The America’s Cup, the oldest international sporting competition (since 1851), is the pinnacle of racing yachting. The logos in this section refer to images of waves, sails, and the sea horizon, and the brand’s mark vessels and services, where luxury on the water is measured by the length of the hull and the number of decks.