The Temple University logo features a symbol stylized as the letter “T,” identical to the one used by the Temple Owls sports teams. The open gaps in the letter symbolize the unlimited exchange of ideas that underlie education.
Temple University began in June 1884 with an evening request in Philadelphia. Charles Davis, a young print worker, asked Baptist pastor Russell Conwell to help him prepare for ministry because he could not pay for education. Conwell agreed to teach him at night. Soon, Davis brought friends, then other workers joined after long days in shops, bakeries, and factories.
By autumn 1887, the lessons had become an organized evening school with volunteer teachers, including lawyers, doctors, and pastors. On October 14, 1887, a temporary board elected Conwell president of the faculty. Within the first month of enrollment, about 200 people signed up. On May 14, 1888, Pennsylvania granted a charter to Temple College, which already had nearly 600 students.
Funding was difficult, and Conwell’s lecture “Acres of Diamonds” became a major source of support. He said he delivered it 6,152 times, sending fees to student aid while keeping only basic living expenses. The school expanded in the early 1900s: the medical school opened in 1901, the dental college merger came in 1906, and on December 12, 1907, the institution became Temple University.
Conwell led the university until his death on December 6, 1925, and was buried on campus in the Founder’s Garden. Temple gained state-related status in Pennsylvania in 1965, opened a Rome campus in 1966, and founded Temple University Japan Campus in Tokyo in 1982. The sports teams, known as Temple Owls, kept the owl from the school’s early identity as a place of night learning, with cherry and white as its colors.
Meaning and History
What is Temple University?
Temple University is a higher education institution in Philadelphia. It was opened in 1884 and was initially called the Baptist Temple because its first classes were held in the basement of a church. Now, it owns several campuses, including international ones in Italy and Japan. Subjects related to art, engineering, hotel business, sports, medicine, pedagogy, jurisprudence, architecture, and other professional fields are taught there.
before 2012
2012 – 2014
2014 – 2019
The Temple University logo has a stylized symbol and a text block. The graphic element features a deep cherry-red rectangle with a “T” formed through negative space, defined by white lines. This design echoes motifs from ancient Greek ornamentation. Students from the graphic and design program at the Tyler School of Art and Architecture created the symbol. First, it appeared in the institution’s official materials in 1983, marking the institution’s centennial.
The typographic portion is organized across two levels to the symbol’s right. The top line displays the word “TEMPLE” in Minion Semibold, a serif typeface with moderate stroke contrast and clean detailing. The lower line reads “UNIVERSITY,” in the geometric sans-serif Gotham Book. While the upper word is notably larger, both lines are visually aligned through adjusted spacing, maintaining structural balance. The university’s official seal includes contrasting typefaces with sharp serifs and defined lines, lending it a formal and authoritative look.
The emblem uses a rich red tone (PMS 201, HEX #9d2235), aligning with the institution’s heritage and visual identity. The central “T” remains white in all formats, while other design elements are rendered in black. Black text ensures clarity and adaptability, making the logo consistent and functional across varied applications. The design’s high contrast and precise geometry result in a professional presence that holds up in any context.
2019 – today
The Seal
Temple University’s seal is intended for awards, diplomas, and official documents. Unlike the logo, it features an image of an ancient building associated with TU’s historical heritage. A high gable roof with protrusions, numerous columns, and a base with three long steps give the structure a solemn appearance. At the bottom is a laurel wreath, a symbol of triumph, perfection, and victory. Graphic elements are placed in a circle with the inscriptions “INCORPORATED MAY 12, 1888” and “PERSEVERANTIA VINCIT.” In 1988, the educational institution was officially named Temple College of Philadelphia.
All of the above elements are in a white circle with a wide frame and text. It contains the name “Temple University” and the phrase “Of The Commonwealth System Of Higher Education,” separated by two bold dots on both sides.
The university traditionally uses a logo featuring the letter “T” and a seal depicting a building, which reflects its conservative attitude towards graphic symbols. This is because any changes in the identity of a university with a century-and-a-half history should be minimal. Even the “T,” created in 1983, was included because it represents free communication among participants in the educational process.
Font and Colors
The typography blends two distinct styles. The first is a refined serif typeface with a formal presence, similar to Times Europa Bold. The second is a clean, modern sans-serif font with a minimalist structure and balanced proportions, closely aligned with Neue Haas Grotesk Text Pro Medium. The contrast between the two creates a visual dialogue between tradition and progress, linking the university’s legacy with its evolving academic environment.
The deep maroon color of Temple University’s logo conveys the institution’s stability and authority. It reflects a commitment to academic rigor while capturing the energy of student life. The tone represents more than formality; it embodies a passion for learning rooted in a long-standing educational tradition.








