Logos create a whole brand story. Unsurprisingly, companies set aside huge rebranding budgets, hire top designers and listen to customers. The company’s entire success depends on the logo – it is he who is responsible for the recognition and overall brand identity. The emblem should be so detailed that associations and warm feelings arise in the clients subconsciously. Colors, symbols, shapes, lines, and fonts – all details should reflect the business’s values. Interestingly, some well-known logos were created decades ago and still have not lost their relevance.
1 Red Cross
The most important logo that has saved the lives of thousands of people is the Red Cross. The laconic and neutral symbol was created under the Geneva Conventions in 1864. The emblem looks like Switzerland’s flag, only with the opposite colors: a red cross on a white background. The logo reflects the neutrality of medical professionals and respect for victims of military conflicts.
Bright, contrasting colors can be seen from a great distance, so it is unacceptable to shoot from someone wearing such an emblem. International laws support all aspects. In 1876, the troops of the Ottoman Empire used the red crescent. The reason for the logo change is the connection with the crusaders, which was considered offensive to Muslims. Later, in 1929, the Diplomatic Conference recognized the emblem, and most Muslim countries use it. In 2007, an additional logo came into force – Red Crystal, which unites the two previous symbols.
Everyone knows the Apple logo. Consumers associate a minimalistic and seemingly simple symbol with luxury and successful technological solutions. Graphic designer Rob Janoff created the well-known logo at the request of the founders of the company. According to the creator of the logo, Steve Jobs asked not to make it cute. This is how the world-famous bitten apple appeared.
For the first logo, a wide color gamut was used; since then, Apple released a personal computer with a color monitor. In the process of changes, the logo has acquired a white, chrome color. An interesting fact about creating the logo – Rob Janoff created only one “fallback” option, namely a whole apple, in case “the founders of the company find the first logo too cute.” Some sources say that the whole fruit resembled a tomato, so it had to be “bitten.”
Paul Rand created the logo that the company still used today in 1972. The emblem is an updated version of the logo from 1956. It consists of the company name in blue. The letters have characteristic serifs and are written using the City Medium font. They are also separated by horizontal lines (there are 8 in total), which is a reference to monitors with a cathode ray tube.
IBM is a company that has received the famous nickname Big Blue, that is, the “blue giant.” According to one version, the reason for this name was the famous emblem with a bright blue color. The brand logo, according to all principles of the IT sphere, embodies dynamism and speed. By the way, the next year, 2022, the emblem will be 50 years old.
FedEx is a large American company that is engaged in logistics within the country and around the world. The famous logo has won many awards for its simple yet unusual design. This is a perfect example of brand awareness through its logo. It is located on all company vehicles, which is about 31,000 units, and on the parcels themselves.
The logo designer, Lindon Leader, experimented with fonts and colors to achieve the perfect match. The logo is composed of purple and orange, which symbolizes rapid development, prestige, and quality. Inside the emblem, between the letters E and X, you can see an arrow created by combining the Universe 67 and Futura Bold fonts. She indicates the direction of the company – delivery of letters and parcels. The emblem constantly hits the top of the best logos in the world and occupies a leading position.
5 I Love New York
The symbol that can be seen on souvenirs, clothes, and other things was created back in 1977. Its creator, Milton Glaser, was so in love with his city that he drew the emblem in red chalk on paper during a taxi ride. The logo is officially registered and is a trademark.
The emblem consists of the letter I, a red heart, and the capital letters N and Y (short for the city name), placed underneath. To create the logo, the designer used the Slab Serif font set. It should be noted that the text is black, and the letters are rounded at the ends. A logo’s idea is often used in different areas when other names are substituted for N and Y, which is not always legally agreed.
The Target logo is another logo that accurately reflects the company’s name. The bold and creative logo helped the brand in its time to declare itself and achieve unprecedented popularity and recognition in America. The main value of the company: to hit the target and achieve the perfect customer service.
Stewart K Widdess designed the first logo. According to one of the stories, he and his team came up with about 200 options, and among them was even the famous “apple.” The first logo resembled a dartboard in red and white colors. The brand name was written in the middle of the emblem. In 1968, a rebranding took place, and the number of rings was reduced to make the logo more concise. Since 2006, the brand has removed the company name from the logo because the symbol successfully existed without it.
Shell is a large oil and gas company, originally from the UK and the Netherlands. It is impossible not to notice the bright logo, driving past the gas station. You can be sure that the company logo is one of the most successful in history, as it is often used without a brand name while not ceasing to be recognizable. The logo symbolizes the excellence and excellence of the company.
French designer Raymond Loewy is the founder of the legendary logo. It was he who painted the first shell, which remains the symbol of the company. The logo has changed many times and is now a mix of red and yellow. The vibrant color scheme should attract the attention of drivers who drive along the tracks at high speed. Also, in 2015, the company created a sound logo, namely Sound of Shell.
8 London Underground
It isn’t easy to imagine Great Britain’s capital without red telephone booths and all the sights we saw in school textbooks. It is even more difficult to confuse the London Underground with any other in the world. The simple form and laconic font captivated the residents so much that the emblem has hardly changed for decades. A red circle, a white inscription on a blue background, seems that it could be simpler, but the logo has become a staple brand. In his book A Logo for London, David Lawrence states that “it [the logo] represents many things for many people – city, transport, culture, place, one system, cool design.”
Emblem creator Edward Johnston in 1919 drew more than just a subway emblem. It is now used to refer to all transport in London. There is even a special guideline, according to which it is necessary to adhere to all proportions, use the correct fonts and colors to indicate the transport system.
Can you believe the legendary Nike logo was only $ 35? That is how many students Carolyn Davidson received in 1971. The company’s founders were impressed by the Adidas logo and had to come up with their unique symbol to keep up with the competition. Following the brand’s significant success in 1983, Phillip Knight gifted the designer 500 shares of the company and a gold diamond ring with the Nike symbol.
The famous emblem has a special name – “svush.” The word is associated with the sound of the wind when running fast or other movements. The logo itself turned black and is still used by the company. The emblem signifies constant high-speed movement. The main inspiration for the creation of the emblem was the Greek goddess of victory, Nike. Its wing was displayed on the company logo. The emblem, history, and name – all details indicate continuous movement.
Are you ready for a little paradox? One of the best logos in history is not owned by a commercial company. The logo is used by an Australian wool research and certification organization. The company works with many manufacturers and indicates the high quality of the product.
The main logo consists of six black stripes that crisscross each other to create a ball of wool. The creator of the emblem is the little-known designer Francesco Saroglia. The logo itself means that the product is 100% wool. If the product has a lower percentage of wool, other logos with two or three stripes are used. The symbol is very elegant, perfectly matched to denote a natural substance. In the modern world, most manufacturers have long switched to synthetic fibers. The Woolmark logo emphasizes the exclusivity and naturalness of the product.