The Autism Society of America Logo

The Autism Society of America LogoThe Autism Society of America Logo PNG

The Autism Society of America: Brand overview

Founded: 1965
Founder: Bernard Rimland, Ivar Lovaas, Ruth C. Sullivan, and others
Headquarters:
Rockville, Maryland, United States
Website: autism-society.org
Logo downloads:
The Autism Society of America (ASA) is a social non-profit organization dedicated to children with autism. It brings together parents and others who seek to support such patients, help them and tell the world about their existence. The service was created in 1965 by two psychologists (Bernard Rimland Ivar Lovaas), a public figure (Ruth C. Sullivan), and a group of people whose children suffered from this disease. The purpose of society is to raise awareness of autism and the problems that such people and their families face. The head office is located in Rockville (Maryland, United States).

Meaning and History

The Autism Society of America Logo History

The original name of this organization was the National Society for Autistic Children. However, over time it was changed to the current version. This is done in order to show that such children grow up, becoming adults. ASA also dispels myths about people with autism, promotes socialization, manages issues, and provides psychological support.

A key figure among the founders was the Norwegian-American scientist, professor at the University of California, clinical psychologist Ole Ivar Lovaas. He has researched the behavioral patterns of children with autism to teach them through positive reinforcement, prompting, and behavior modeling, with incredible results. During his lifetime, he received several high awards for his work.

The second most important figure is the American psychologist, lecturer, and researcher Bernard Rimland. But he became the creator of the erroneous theory of human developmental disorders. He argued that autism is not a psychological but a physiological disorder that can be cured with a “vaccine.” Although he was the founder of the ASA, he left the organization, establishing his society in 1967 under the name Autism Research Institute.

Autism Logo

The first head of the Autism Society of America was Ruth Christ Sullivan, a public figure and advocate for educating people with autism. She is on a permanent honorary council and was previously the executive director of the mental health Autism Services Center. This is her brainchild, which she opened in 1979 in Huntington (West Virginia).

By creating the ASA together, they contributed to expanding knowledge about such a phenomenon as autism. The founders demonstrated to society that people with this diagnosis also grow and develop, but only in their areas. The main thing for them is the right psychological environment and support. A similar principle is reflected in the organization’s logo: despite the brightness of colors, it is made in a loyal style. The sign of personal identity consists of two parts, which are ideologically interconnected with each other.

The symbol of socially significant service is made in the colors of the US national flag: it uses blue, white, and red in two shades – crimson and scarlet. Blue is a vertical rhombus tilted to the right. It depicts people with their arms outstretched, ready to embrace the whole world. But they cannot fully do this because they are static “stars.” To this end, the designers gave them the shape of small stars, indicating a deep symbolism. This is an allegory for the fact that every person who has autism is an individual worth looking at because he, like a star, shines from the inside, but, unfortunately, not everyone sees his light.

The Autism Society of America Symbol

Nearby, on the same visual line, is the abbreviation of the society’s name – “ASA.” Although it consists of familiar letters, the inscription has a somewhat non-standard form. The boundaries between them seem to be erased: the first “A” has a too long leg, smoothly turning into the neighboring “S,” and that, in turn, is closely merged with the last “A,” so their lower parts form one whole. In general, this is again symbolism, indicating the inability to navigate society correctly. This concept is confirmed by the puzzle pieces from which the word is assembled. At the bottom is the organization’s full name in a serif font.

There is another version of the emblem – with almost the same elements but in a different grouping. It shows a blue rhombus with white men-stars and a fragment of the name of the social service – “Autism Society.” The phrase is written in large letters with the same serifs at the top, pointing to the right. Below them is a phrase that serves as a call to action: “Improving the Lives of All Affected by Autism.” It is in italics.

There are also alternative icons associated with the official emblems. These are small icons made up of four puzzles of different colors: yellow, blue, red, and green. They are linked together by grooves, forming bright figures. One stands on a plane and has the shape of a square. The other is located on the tip and looks like a rhombus. The third is supplemented with a gray inscription “Autism Awareness,” which occupies two lines at the bottom.

Font and Colors of the Emblem

The Autism Society of America Emblem

The primary logo uses a classic-style typeface – thin, even, with sharp serifs. Italics dominate the additional emblem. But in the top line, the inscription is made in the usual design – in straight letters. The only thing that distinguishes them from traditional ones is the presence of needle-shaped serifs at the top, which are directed to the left side.

The standard palette resembles the colors of the American flag: it consists of red, blue, white. In alternative versions, there are yellow and green of the neon and pastel spectrum in addition to them.

The Autism Society of America color codes

Neon Red Hex color: #fc001b
RGB: 252 0 27
CMYK: 0 100 89 1
Pantone: PMS Bright Red C
Cobalt Blue Hex color: #00419b
RGB: 0 65 155
CMYK: 100 59 0 39
Pantone: PMS 661 C