Online shopping is booming. Thanks to trust in established web resources, attendance is increasing dramatically, and new stores are luring customers with discounts and promotions. No one is left on the sidelines. Modern logos, based on the site’s concept, product range, and specialization, add their own appeal. Moreover, they play an important role, so their owners know that the more they invest in corporate identity, the more profit they will make.
Despite the disadvantages of online shopping, such as the inability to touch or try on goods, this form of shopping still has many advantages because modern technology is much higher than before. Now, the goods presented on the site can be viewed in detail, rotated 360 degrees, seen in motion, or on a model. In addition, hundreds of brands can be found on a single online platform with convenient search filters. In addition, stores offer a huge assortment, 24/7 access, and free door-to-door delivery. Therefore, residents of remote corners of the world have the opportunity to purchase branded goods. That is, there is always a demand for online shopping.
As a result, virtual stores appear by the dozens. And to survive, they use attractive emblems. Visual identification necessarily takes into account the direction of the trading platform, its product line, customer segment, and many other nuances useful for successful competition with the “mastodons” of online shopping. Some bet on affordable prices, others – on the convenience of navigation, and others – on design. The most common among these platforms are stores for clothing, cosmetics, shoes, children’s goods, home goods, and health. We will look at the emblems of some of them, ranging from complex shapes to simple ones. And the most famous resources will make it to our list.
Display Rabbit
The Display Rabbit logo accurately conveys the online store’s mood: the customer is in a hurry to buy the desired product. First, because it is inexpensive (in-stock, discounted, or on promotion). Secondly, because they are quickly dismantled, there is a risk of not having time to take what you need; in general, the yellow emblem with a rabbit running inside perfectly demonstrates the marketing strategy. The four thin lines and the positioning of the animal’s paws indicate high dynamics. Below is the store name in bold. The hare is white, contoured. Thanks to the bright color, the symbolism’s atmosphere is positive.
BLK & Bold
For BLK & Bold, designers proposed a three-part logo consisting of two lines with inscriptions and a small crown icon. It is made of a solid, thick gold line. It has four sharp vertices with dots at the ends, spaced a short distance apart. The text is located on the right side. It is black and large in the upper row. The letters in it are uppercase, vertically elongated, and widely spaced. The lower inscription, by contrast, is small and thin. The varied visual identity is effective at attracting buyers’ attention because it relies on contrasts. The austere emblem complements the specialty coffee perfectly.
Deviant Art
One of the coolest resources for designers, graphic designers, and artists, it started as a community and then became the most popular platform for anyone interested in digital art. In parallel, it offers themed online stores. The DeviantArt logo also consists of three components. The abstract mark is in the form of two stacked sevens, the ends of which resemble the tip of a pencil or stylus. The first and last letters in the inscription are cut diagonally. They are highlighted in bold, capital black letters.
SUGAR Cosmetics
At SUGAR Cosmetics, the logo includes only the first part of the name. It is mentioned both directly and indirectly, as it is encrypted in a round sign. Against its black background, two thick commas protrude from the negative space, one inverted. Between them, there is a curved line. This wave is the central part of the letter “S,” with which the word “Sugar” begins, and the improvised commas are its top and bottom. Everything is colored in white. On the right side is the brand name. It is in a bold sans-serif font with a wide character space.
Poshmark
This vintage clothing marketplace is a favorite in Canada, the United States, and Australia. Poshmark has chosen an appropriate logo: it resembles an infinity sign or a figure eight rotated diagonally. The central lines run parallel, which also fits the concept of this trading platform: the idea that it gets a second life. But in fact, these elements are the first letter of the name of the web platform – “P.” It is smooth, rounded, double, and brown. The bottom lettering, by contrast, is angular, with both sharp and smooth lines.
Amazon
For Amazon, the designers created a good-natured logo that inspires confidence and makes you smile because it smiles back. The inverted arch conveys exactly this meaning. In addition, it matches the natural skin tone. Although the lips are naturally red, the orange color line looks harmonious on the emblem. The smile is at the bottom and is complemented by an arrow from “a” to “z,” suggesting that everything from the first letter of the alphabet to the last can be found in the online store. The top lettering is black, with rounded symbols.
Meow Meow Tweet
For this company’s e-commerce, specialists have proposed an ironic logo that matches the playful name. Thus, the logo designed for Meow Meow Tweet resembles a speech bubble. The top element has a tail pointing to the right, while the bottom element has a tail pointing to the left. On the black background, you can see white lowercase letters. There are slight artistic differences among them: “o” is fully light, “e” is half light, and “t” is shaped like a cross.
Target
Target’s logo predictably looks like a target for shooting a gun or playing darts. But the circle is not full; the number of elements reduces it to a central point and two rings. The inner one is white, and the outer one is red. The stripes are wide and even. Such an emblem structure really corresponds to the concept of an online store that operates on the principle of “store within a store.” Today, this sign is considered a reference because it is simple, understandable to most customers, easy to scale, and suitable for all carriers. To the right of the round symbol is the brand name. It is made in a grotesque font. The letters are lowercase, except for the first letter, “T.”
Tentree
Designers created a logo for Tentree that perfectly matches its direction and philosophy. This site sells fashionable clothes while appreciating nature and advocating for the environment. Therefore, the emblem contains floral motifs: in the center of the zero, there is a complex stroke that resembles both a tree (spruce) and a leaf (central veins). Below is the name of the commercial object. It is made in a lowercase font with rounded letters. The inner space “e” looks like a flower petal. All letters are colored dark green.
Best Buy
Best Buy, an online shopping resource, chose a practical logo that aligns perfectly with its name and marketing objectives. The designers creatively played with the phrase “best buy” and added a yellow price tag. The black letters are very massive, so they resemble monoblock signs. They are thick. To their right is a hexagonal sign with a black dot. The customized signage of this largest store is as simple, clear, and informative as possible.
Uppercase
The logo designed for Uppercase adheres to three design principles: legibility, simplicity, and conceptual clarity. Firstly, the black elements on a white background are classic and convey information accurately. Secondly, the letter “U,” depicted as an unfolding arrow (as on road signs), contributes to the idea of returning to the store. Third, the font is a blocky, sans-serif typeface with wide letter spacing.
Walmart
The secret of this retail site is its affordable pricing policy. It offers a variety of goods and delivers them to any country worldwide. Therefore, the Walmart logo reflects all these principles. It consists of text and graphic parts. The name is typed in light-dark blue. Next to it is a yellow “sun” or any other light source with six multidirectional rays.
Artisaire
The company Artisaire has an unusual logo and specializes in selling wax products. As a result, the online store’s visual style is highly original and unparalleled. In addition, it meets the basic requirements for modern emblems: readability, simplicity of design, and ease of scaling. The graphic part consists of an unusual geometric combination of broken lines and arches. They form a complex figure resembling a gazebo. The letters in the text are even, smooth, and thin.
IKEA
The logo used by the company IKEA is undoubtedly familiar to everyone because it is associated with a real store and its own online platform. At first glance, its emblem appears to consist of a single figure, but this is not the case. It consists of three elements superimposed on each other:
- A blue rectangle stretched horizontally.
- A yellow oval.
- The name of the commercial organization.
The lettering is bold, with dots at the ends of the letters. It is also colored blue for more contrast.
Etsy
The uniqueness of the products and visual identity is the secret to the popularity of this store’s vintage items, some of which are one-of-a-kind. The Etsy logo stands out from the competition; it’s brightly colored. An orange balloon with white lettering inside has turned it into an eye-catching element.
Ketnipz
Humor and sarcasm are the backbone of this web resource. They are conveyed not only in the products offered but also in the corporate style. That’s why the designers chose a logo with a comic touch for Ketnipz. Although it has only one letter, it is jumping, puffy, and uneven. The line is not straight but arched, which adds a touch of levity. The love for customers is emphasized by a miniature heart above the letter “i” instead of the classic dot.
Naturismo
Naturismo’s name and logo are built on the DNA of love for natural products. After all, this website sells care products made from natural ingredients. Its visual identity is straightforward. The first line is typed in a vertically elongated font, with each character decorated with small sharp serifs. The lower part contrasts with the upper part: the text there is in small, threadlike letters.
Then I Met You
The romantic name has a practical meaning, as it refers to a market for eco-friendly face and body care products. To emphasize the natural feel, the developers created a light, unobtrusive logo for Then I Met You. It consists of the establishment’s name typed in handwritten text. The lines are arranged diagonally as if flying upwards. The color of the letters is also unusual – it is purple with a blue tint.
Velasca
The Velasca platform has an Italian logo. This is evident in the vignette’s swirls and the name’s calligraphic handwriting. In addition, the text is gliding, thin, and light. All the letters except the first one are closely related. The online platform, which sends goods to all corners of the world, chose a classic combination: black characters on a white background. Such monochrome is well-perceived on any screen.
Pink Lily
Fashion can be affordable. This was proved by a resource that sells branded outfits in any style. The creators of the Pink Lily logo focused on a female audience, so it is pink, cute, graceful, and airy. There is nothing in it but the lettering. The headline occupies only one line and is written in neat handwriting with a minimal rightward slant. This style maintains a trusting atmosphere and suggests the ease of making a purchase.
Wish
With a visual style, even lettering can be very appealing. This brand has proven that. The logo designed for Wish is in light blue and italicized. The letters are handwritten rather than printed, but are spaced apart. In addition, the bold glyphs are rounded as much as possible to give visitors to the online store a friendly impression.
LookFantastic
Even though the LookFantastic logo is textual, each letter in it is unique. If you look closely, you can see that the doubled “o” is in the form of a horizontal figure eight (infinity sign), and the “k” is harmoniously built out of broken lines. The same individuality is present in “a” (the middle element is elongated), “n” (no side elements), and “t” (the right part of the crossbar is separated). The lettering is smooth and even, and the letters are lowercase.
AliExpress
The leader of online commerce has a simple but memorable emblem. It includes only one inscription, made in capital letters at the beginning of each word. This allows it to stand out effectively and be more memorable to visitors to the commercial web resource. The first part is colored a pleasant orange, and the second a muted red. Glyphs are moderately rounded and elongated: the designers drew smooth lines only for symbols with natural curves. The rest do not have this. Thus, the AliExpress logo appeals to most Internet users, as it incorporates several design styles. And instead of a dot above the letter “i,” it has a four-pointed star.
eBay
The eBay logo is bright and unconventional. In it, everything is non-standard – from the style of letters to their color. The inscription is typed in a lowercase font with wide glyphs. Each of them has its own color. For example, “e” is red, “b” is blue, “a” is orange, and “u” is green. This variety is an excellent marketing tool for attracting visitors to the best online auction site. The functionality of the web resource is no less attractive than its logo.
iHerb
The online vitamins and supplements store iHerb has a predictably green logo, as this marketplace emphasizes naturalness and health benefits. The emblem includes only the name. The letters are spaced far apart. They have rounded ends, which has a positive effect on visitors: buyers subconsciously see such a sign smoothing out their problems rather than sharpening them. And this is confirmed in practice: in addition to useful goods, they also receive significant discounts.
Suta
Suta chose a dark logo despite being an Indian e-commerce site selling ethnic clothing. Unlike bright fabrics, the emblem is monochromatic; there is no riot of colors or geometric elements. However, this is exactly what is attractive, because the inscription is executed in the national style of elongated strokes, reminiscent of southeastern writing. But apart from that, there is also an element characteristic of sewing. It is a needle. It replaces the lower part of the capital letter “S.” The ends and tops of the other letters are also pointed and resemble shaped stitches.
ASOS
Practical, strict, businesslike- so you can briefly characterize the emblem of this online store. And it is no coincidence that the site offers discounts and sales, where you can save up to 70% of the cost of goods. This is a practical business approach to commerce. The ASOS logo consists of just one word typed in lowercase letters. They are written together, so it seems that the inter-character space is completely absent. The font is large and bold. There are no serifs.
Bailly
The elongated handwritten letters without italics have become the trademark of this marketplace. They are black, but they create a sense of lightness and simplicity. The smooth transitions and rounded lines give the impression of an inscription from a notebook, with notes on what to remember or where to look. Bailly presented the logo in the following format: on the one hand, in business; on the other, in individual. This approach attracted many customers and facilitated the resource’s active growth.
Kotn
The modern approach to fashion, individuality, and commerce has turned this store into one of the most sought-after online. At Kotn, the logo follows three basic principles: readability, simplicity, and scalability. This means that the lettering on the logo is readable and perceived by visitors the first time they see it, that no elements are overpowering, and that the icon can be easily enlarged or reduced depending on the screen’s diagonal. The brand name is emphasized in bold capital letters.
Anthropologie
This trading platform has the laconic emblem: it is standard, without design frills or bright graphics. Therefore, the Anthropologie logo resembles a classic inscription in block font. Thin serifs complement the letters. Such a design is a guide to the fashionable philosophy of minimalism. The main thing for the store is rich content with a wide range of products.