Online shopping is booming. As trust in established web resources grows, traffic is rising dramatically, and new stores lure customers with discounts and promotions. No one is left behind. Modern logos, based on the site’s concept, product range, and specialization, add their own appeal. Moreover, they play an important role, so their owners know that the more they invest in corporate identity, the more profit they will make.
Despite the disadvantages of online shopping, such as the inability to touch or try on goods, it still has many advantages because modern technology is much more advanced than before. Now, the goods presented on the site can be viewed in detail, rotated 360 degrees, seen in motion, or on a model. In addition, hundreds of brands can be found on a single online platform with convenient search filters. Stores also offer a huge assortment, 24/7 access, and free door-to-door delivery. As a result, residents in remote corners of the world can purchase branded goods. In other words, demand for online shopping is always there.
As a result, virtual stores appear by the dozens. And to survive, they use attractive emblems. Visual identification must reflect the trading platform’s direction, product line, customer segment, and other nuances that help it compete successfully with the “mastodons” of online shopping. Some bet on affordable prices, others on navigation convenience, and others on design. The most common among these platforms are clothing, cosmetics, shoes, children’s goods, home goods, and health stores. We will look at the emblems of some of them, ranging from complex shapes to simple ones. The most famous resources will make the list.
Display Rabbit
The Display Rabbit logo accurately conveys the online store’s mood: customers are in a hurry to buy the product they want. First, because it is inexpensive (in-stock, discounted, or on promotion); second, because items sell out quickly, you may not have time to get what you need; overall, the yellow emblem with a running rabbit perfectly captures the marketing strategy. The four thin lines and the positioning of the animal’s paws suggest strong motion. Below is the store name in bold. The hare is white and contoured. The bright color makes the symbolism feel positive.
BLK & Bold
For BLK & Bold, designers proposed a three-part logo: two lines of inscription and a small crown icon. It is made of a solid, thick gold line. It has four sharp vertices with closely spaced dots at the ends. The text is located on the right side. It is black and large in the upper row. The letters in it are uppercase, vertically elongated, and widely spaced. By contrast, the lower inscription is small and thin. The varied visual identity uses contrast to attract buyers’ attention. The austere emblem complements the specialty coffee perfectly.
Deviant Art
One of the coolest resources for designers, graphic designers, and artists, it started as a community and has since become a popular platform for anyone interested in digital art. It also offers themed online stores. The DeviantArt logo also consists of three components. The abstract mark consists of two stacked sevens, whose ends resemble the tip of a pencil or stylus. The first and last letters in the inscription are cut diagonally. They are highlighted in bold, capital black letters.
SUGAR Cosmetics
At SUGAR Cosmetics, the logo includes only the first part of the name. It is mentioned both directly and indirectly, as it is encrypted in a round sign. Against its black background, two thick commas protrude from the negative space, one inverted. Between them, a curved line runs. This wave is the central part of the letter “S,” with which the word “Sugar” begins, and the improvised commas are its top and bottom. Everything is colored in white. The brand name appears on the right. It uses a bold sans-serif font with wide character spacing.
Poshmark
This vintage clothing marketplace is a favorite in Canada, the United States, and Australia. Poshmark chose an appropriate logo: it resembles an infinity sign, or a diagonally rotated figure eight. The central lines run parallel, which also fits the platform’s concept: giving items a second life. In fact, these elements form the first letter of the web platform’s name: “P.” It is smooth, rounded, double, and brown. By contrast, the bottom lettering is angular, with both sharp and smooth lines.
Amazon
For Amazon, the designers created a good-natured logo that inspires confidence and makes you smile because it smiles back. The inverted arch conveys exactly this meaning. In addition, it matches the natural skin tone. Although the lips are naturally red, the orange line looks harmonious on the emblem. The smile is at the bottom and is complemented by an arrow from “a” to “z,” suggesting that everything from the first letter of the alphabet to the last can be found in the online store. The top lettering is black, with rounded symbols.
Meow Meow Tweet
For this company’s e-commerce, specialists have proposed an ironic logo that matches the playful name. As a result, the Meow Meow Tweet logo resembles a speech bubble. The top element has a tail pointing right, while the bottom element has a tail pointing left. On the black background, white lowercase letters are visible. There are slight artistic differences: the “o” is fully light, the “e” is half light, and the “t” is shaped like a cross.
Target
Target’s logo predictably looks like a target for shooting a gun or playing darts. But the circle isn’t full; the elements reduce it to a central point and two rings. The inner one is white, and the outer one is red. The stripes are wide and even. This emblem structure reflects the concept of an online store that operates on the principle of “store within a store.” Today, this sign is considered a reference because it is simple, easy for most customers to understand, easy to scale, and suitable for all carriers. To the right of the round symbol is the brand name. It is set in a grotesque font. The letters are lowercase, except for the first letter, “T.”
Tentree
Designers created a logo for Tentree that perfectly matches its direction and philosophy. This site sells fashionable clothes while appreciating nature and advocating for the environment. Therefore, the emblem features floral motifs: at the center of the zero, a complex stroke resembles both a tree (spruce) and a leaf (central veins). Below is the name of the commercial object. It is set in a lowercase, rounded font. The inner space “e” looks like a flower petal. All letters are colored dark green.
Best Buy
Best Buy, an online shopping resource, chose a practical logo that aligns perfectly with its name and marketing objectives. The designers creatively played with the phrase “best buy” and added a yellow price tag. The black letters are very large, resembling monoblock signs. They are thick. To their right is a hexagonal sign with a black dot. This largest store’s customized signage is as simple, clear, and informative as possible.
Uppercase
The Uppercase logo follows three design principles: legibility, simplicity, and conceptual clarity. Firstly, the black elements on a white background are classic and convey information accurately. Second, the letter “U,” depicted as an unfolding arrow (as on road signs), reinforces the idea of returning to the store. Third, the font is a blocky, sans-serif typeface with wide letter spacing.
Walmart
This retail site’s secret is its affordable pricing policy. It offers a wide variety of goods and delivers them worldwide. Therefore, the Walmart logo reflects all these principles. It consists of text and graphic parts. The name is set in light and dark blue. Next to it is a yellow “sun” or any other light source with six multidirectional rays.
Artisaire
The company Artisaire has an unusual logo and specializes in selling wax products. As a result, the online store’s visual style is highly original and unparalleled. It also meets the basic requirements of modern emblems: readability, design simplicity, and scalability. The graphic part consists of an unusual geometric combination of broken lines and arches. They form a complex figure resembling a gazebo. The letters are even, smooth, and thin.
IKEA
The IKEA logo is undoubtedly familiar to everyone because it is associated with a real store and its online platform. At first glance, its emblem appears to be a single figure, but it is not. It consists of three elements superimposed on each other:
- A blue rectangle stretched horizontally.
- A yellow oval.
- The name of the commercial organization.
The lettering is bold, with dots at the ends of the letters. It is also colored blue for more contrast.
Etsy
The store’s popularity comes from its unique products and visual identity, including one-of-a-kind vintage items. The Etsy logo stands out from the competition; it’s bright and eye-catching. An orange balloon with white lettering inside makes it eye-catching.
Ketnipz
Humor and sarcasm are the backbone of this web resource. They are conveyed not only in the products offered but also in the corporate style. That’s why the designers chose a comic-style logo for Ketnipz. Although it has only one letter, it jumps, looks puffy, and is uneven. The line isn’t straight; it arches, adding a touch of levity. The love for customers is emphasized by a miniature heart above the letter “i” instead of the classic dot.
Naturismo
Naturismo’s name and logo are built on the DNA of love for natural products. After all, this website sells care products made from natural ingredients. Its visual identity is straightforward. The first line is typed in a vertically elongated font, with each character decorated with small, sharp serifs. The lower part contrasts with the upper part: the text there is in small, threadlike letters.
Then I Met You
The romantic name has a practical meaning: a market for eco-friendly face and body care products. To emphasize the natural feel, the developers created a light, unobtrusive logo for Then I Met You. It features the establishment’s name in handwritten text. The lines are arranged diagonally as if flying upwards. The letters are also an unusual color: purple with a blue tint.
Velasca
The Velasca platform has an Italian logo. This is evident in the vignette’s swirls and the name’s calligraphic handwriting. In addition, the text is thin, light, and gliding. All the letters except the first one are closely related. The online platform, which ships goods worldwide, chose a classic combination: black text on a white background. This monochrome works well on any screen.
Pink Lily
Fashion can be affordable. This was proven by a resource that sells branded outfits in any style. The creators of the Pink Lily logo focused on a female audience, so it is pink, cute, graceful, and airy. It contains only the lettering. The headline occupies only one line and is written in neat handwriting with a minimal rightward slant. This style creates a trusting atmosphere and suggests that purchasing is easy.
Wish
Even with a visual style, lettering can be very appealing. This brand has proven that. Wish’s logo is light blue and italicized. The letters are handwritten rather than printed, but are spaced apart. In addition, the bold glyphs are as rounded as possible to give online store visitors a friendly impression.
LookFantastic
Although the LookFantastic logo is textual, each letter is unique. If you look closely, you can see that the doubled “o” forms a horizontal figure eight (infinity sign), and the “k” is harmoniously built from broken lines. The same individuality is present in “a” (the middle element is elongated), “n” (no side elements), and “t” (the right part of the crossbar is separated). The lettering is smooth and even, and the letters are lowercase.
AliExpress
The leader of online commerce has a simple but memorable emblem. It includes only one inscription, made in capital letters at the beginning of each word. This makes it stand out and stick in visitors’ minds. The first part is colored a pleasant orange, and the second a muted red. Glyphs are moderately rounded and elongated: the designers drew smooth lines only for symbols with natural curves. The rest do not have this. As a result, the AliExpress logo appeals to most Internet users because it incorporates several design styles. Instead of a dot above the letter “i,” it uses a four-pointed star.
eBay
The eBay logo is bright and unconventional. Everything is non-standard, from the letter style to the colors. The inscription is typed in a lowercase font with wide glyphs. Each of them has its own color. For example, “e” is red, “b” is blue, “a” is orange, and “u” is green. This variety is an excellent marketing tool for attracting visitors to the best online auction site. The web resource’s functionality is as attractive as its logo.
iHerb
The online vitamins and supplements store iHerb has a predictably green logo, as this marketplace emphasizes naturalness and health benefits. The emblem includes only the name. The letters are spaced far apart. The rounded ends positively affect visitors: buyers subconsciously see such a sign as smoothing out their problems rather than sharpening them. This is confirmed in practice: customers receive significant discounts and useful goods.
Suta
Suta chose a dark logo despite being an Indian e-commerce site selling ethnic clothing. Unlike bright fabrics, the emblem is monochromatic; there is no riot of colors or geometric elements. However, this is exactly what makes it attractive, because the inscription is executed in the national style of elongated strokes, reminiscent of Southeast Asian writing. But it also includes an element characteristic of sewing. It is a needle. It replaces the lower part of the capital letter “S.” The ends and tops of the other letters are also pointed and resemble shaped stitches.
ASOS
Practical, strict, and businesslike, this briefly characterizes this online store’s emblem. It’s no coincidence that the site offers discounts and sales, where you can save up to 70% on the cost of goods. This is a practical business approach to commerce. The ASOS logo consists of a single word in lowercase letters. The letters are joined, so the space between them seems completely absent. The font is large and bold. There are no serifs.
Bailly
The elongated, handwritten letters without italics have become this marketplace’s trademark. They are black, but they create a sense of lightness and simplicity. The smooth transitions and rounded lines suggest a notebook inscription, notes on what to remember or where to look. Bailly presented the logo this way: business on one hand, individuality on the other. This approach attracted many customers and fueled the brand’s growth.
Kotn
The modern approach to fashion, individuality, and commerce has turned this store into one of the most sought-after online stores. At Kotn, the logo follows three basic principles: readability, simplicity, and scalability. This means the lettering is readable at first glance, no elements overpower the design, and the icon can be easily enlarged or reduced depending on the screen’s diagonal. The brand name is emphasized in bold capital letters.
Anthropologie
This trading platform has a laconic emblem: standard, without design frills or bright graphics. As a result, the Anthropologie logo resembles a classic block-font inscription. Thin serifs complement the letters. This design reflects a fashionable minimalist philosophy. The store focuses on rich content and a wide product range.