Internet commerce is booming. Because of the trust in old and trusted web resources, their traffic skyrockets, and new stores lure customers with discounts and promotions. Nobody is left behind. Modern logos, which are based on the concept, product range, and site specialization, add their share of attractiveness. Moreover, they play an important role, so their owners know that the more you invest in the identity, the more profit you will get.
Despite the disadvantages of online shopping, which include the inability to touch the product or try it on, this form of shopping still has many advantages because the current technology level is much higher than before. Now the products presented on the site can be viewed in detail, rotated 360 degrees, seen in motion, or on a model. In addition, hundreds of brands with convenient search filters can be collected on one Internet platform. In addition, the stores offer a huge assortment, round-the-clock access, and free door-to-door delivery. Therefore, for residents of remote corners of the world they become the only opportunity to purchase a branded product. That is, there is always a demand for Internet commerce.
As a result, virtual stores appear by the dozens. And in order to survive ahead of others, they use attractive emblems. The visual identity necessarily considers the direction of the trading platform, its product line, the customer segment, and many other nuances that are useful for successful competition with the “mastodons” of online shopping. Some rely on affordable prices, others on ease of navigation, and still others on design. The most common among these platforms are stores of clothing, cosmetics, footwear, goods for children, homes, and health. We will look at the emblems of some of them, ranging from complex shapes to simple ones. And the most famous resources appear on our list.
Display Rabbit
At Display Rabbit, the logo accurately conveys the mood of the online store: the buyer is in a hurry to purchase the right product as soon as possible. Firstly, because it is inexpensive (available, at a discount or on a promotion). Secondly, because they are quickly dismantled, which is why there is a risk of not having time to take what you need, in general, the yellow emblem with a rabbit running inside perfectly demonstrates the marketing strategy. Four thin lines and the location of the animal’s paws testify to the high dynamics. Below is the name of the store in bold. The hare is white, contour. Due to the bright color, the atmosphere of the symbolism is positive.
BLK & Bold
The designers proposed a three-component logo for BLK & Bold: it has two lines with inscriptions and a small icon in the form of a crown. It is made with a solid thick line of golden color. She has four sharp tops with points at the ends, located at a small distance. The text is on the right side. In the top row, it is black and large. The letters in it are capital, elongated vertically, and standing with a wide breakdown. The lower inscription, on the contrary, is small and thin. Diversified visual identity attracts customers’ attention well, as it is based on contrasts. A strict emblem perfectly complements branded coffee.
Deviant Art
One of the coolest resources for designers, graphic artists, and artists, it started as a community and then became the most popular platform for anyone interested in digital art. In parallel, it offers themed online shopping. Deviant Art’s logo also consists of three components. Abstract sign – in the form of two folded sevens, the ends of which resemble the tip of a pencil or stylus. The first and last letters in the inscriptions are cut diagonally. They are black, bold, and capitalized.
SUGAR Cosmetics
At SUGAR Cosmetics, the logo includes only the first part of the name. Moreover, it is mentioned both directly and indirectly since it is encrypted in a round sign. On its black background, two thick commas emerge from the negative space, and one of them is upside down. Between them is a curved line. This wave is the centerpiece of the letter “S” that begins the word “Sugar,” and improvised commas are its top and bottom. Everything is painted white. On the right is the brand name. It is in bold sans serif with wide inter-character space.
Poshmark
This marketplace sells vintage clothing and is highly sought after in Canada, the US, and Australia. Poshmark chose the appropriate logo: it looks like an infinity sign or like a figure eight turned diagonally. The central lines run in parallel, which also fits into the concept of this commercial platform: as if the thing gets a second life. But in fact, these elements are the first letter of the name of the web platform – “P.” It is smooth, rounded, double, and brown. The lower inscription, on the contrary, is angular, with sharp and even lines.
Amazon
The designers made a good-natured logo for Amazon, which inspires trust and smiles because it also smiles. The inverted arch conveys exactly this meaning. In addition, it is close to the natural skin tone. Even though the lips are naturally red, the orange color line looks harmonious on the emblem. The smile has a lower position and is complemented by an arrow that goes from “a” to “z,” hinting that you can find everything in the online store – from the first letter of the alphabet to the last. The top inscription is black, with rounded symbols.
Meow Meow Tweet
For the e-commerce of this company, experts have proposed an ironic logo corresponding to the playful name. Therefore, the logo designed for Meow Meow Tweet looks like a dialogue bubble. The top element has a tail pointing to the right, and the bottom element has a tail pointing to the left. On a black background, white lowercase letters are visible. Among them, there are small artistic differences: “o” is completely light, “e” is half, and “t” has the shape of a cross.
Target
At Target, the logo predictably looks like a target for gun shooting or a game of darts. But the circle is not complete but reduced in the number of elements: it consists of a central point and two rings. The Inner is white, and the outer is red. The stripes are wide and even. This emblem structure is indeed in line with the concept of an online retail site operating on the principle of “shop in a shop.” Today, this sign is considered to be a reference sign because it is simple, understandable to most buyers, easily scalable, and suitable for all media. To the right of the round symbol is the brand name. It is in grotesque type. The letters are lowercase, except for the first “T.”
Tentree
The designers made a logo for Tentree that perfectly matches its direction and philosophy. This site sells fashionable clothes, but at the same time, it appreciates nature and stands for the environment. Therefore, the emblem contains floral motifs: in the center of the zero, there is a stroke of complex configuration, reminiscent of both a tree (spruce) and a leaf (central veins). Below is the name of the commercial site. It is in lowercase font with rounded letters. The inner space “e” looks like a flower petal. All letters are painted dark green.
Best Buy
Resource for online trade Best Buy chose a practical logo that exactly meets the marketing objectives and the name. Designers creatively played with the phrase “best buy” and added a yellow price tag to it. Black letters are very massive, so they resemble monoblock signs. They are fat. To the right of them is a hexagonal label with a black dot. The individual sign of this largest store is as simple, understandable, and informative as it is.
Uppercase
The logo designed for Uppercase follows three design principles: good readability, simplicity, and conceptuality. Firstly, black elements on a white background are classic and accurate information transfer. Secondly, the “U,” depicted in the shape of an unfolding arrow (like on road signs), promotes the idea of returning to the store. Thirdly, the font is printed, without serifs, with a wide space between the letters.
Walmart
The secret of this commercial platform is in an affordable pricing policy. It offers a lot of goods, delivering to any country in the world. Therefore, the Walmart logo reflects all these principles. It consists of text and graphic parts. The name is typed in light-navy blue. Nearby is a yellow “sun” or a source of any other light, which has six differently directed rays.
Artisaire
Artisaire has an unusual logo, as well as its specialization – it sells wax products. As a result, the visual identity of the online store is characterized by high originality, which has no analogs. Moreover, it meets the main requirements of modern emblems: readability, design simplicity, and ease of scaling. The graphic part consists of an unusual geometric combination of broken lines and arches. They form a complex figure resembling a gazebo. The letters in the text are even, smooth, and thin.
IKEA
The logo used by IKEA is undoubtedly familiar to everyone because this is a real store with its own online platform. At first glance, his emblem consists of one figure, but it is not. It has three elements superimposed on each other:
- A blue rectangle stretched horizontally.
- A yellow oval.
- The name of the commercial organization.
The inscription is bold, with points at the ends of the letters. For better contrast, it is also painted blue.
Etsy
The uniqueness of the products and visual identity is the secret to the popularity of this store of vintage items, which in some cases exist in a single copy. The Etsy logo stands out from the competition – it’s bright. An orange ball with white lettering inside turned it into an eye-catching element.
Ketnipz
Humor and sarcasm are the basis of this web resource. They are conveyed not only in the offered goods but also in the identity. Therefore, the designers chose a logo with a comical twist for Ketnipz. Although he has one inscription, but the letters in it are jumping, puffy and uneven. The line is not located directly but in an arcuate manner, which also introduces a share of frivolity. Love for customers is emphasized by a miniature heart above the “i” instead of the classic dot.
Naturismo
The name and logo of Naturismo are built on the DNA of love for natural products. After all, this site is engaged in selling care products made from natural ingredients. Its visual identity is very simple and straightforward. The first line is typed in a vertically elongated type, each character in which is decorated with small sharp serifs. The lower part contrasts with the upper part: the text in it is made in small thread-like letters.
Then I Met You
The romantic name has a practical meaning because it is a marketplace for an environmentally friendly face and body care products. To emphasize naturalness, the developers drew light and unobtrusive logo for Then I Met You. It consists of the venue name in handwritten text. The lines are diagonal as if flying up. The color of the letters is also unusual – it is purple with a blue tint.
Velasca
The Velasca platform has an Italian logo. This can be seen from the vignette curls and the calligraphic handwriting of the title. Moreover, the text is sliding, thin, and light. All letters are closely related, except the first. An online platform that sends goods to all corners of the world has chosen a classic combination: black characters on a white background. This monochrome is well perceived on any screen.
Pink Lily
Fashion can be affordable. This was proven by a resource that sells branded outfits in any style. The creators of the Pink Lily logo aimed at the female audience, so it is pink, cute, elegant, and airy. It has nothing but an inscription. The title occupies only one line and is handwritten in neat handwriting with a minimal slant to the right. This style maintains a trusting atmosphere and suggests the ease of making purchases.
Wish
In visual identity, even lettering can be very attractive. This brand has proven it. The logo designed for Wish is in light blue and italicized. The letters are handwritten, not printed, but they are located separately from each other. Moreover, bold glyphs are rounded as much as possible so that visitors to the online store have a friendly impression of it.
LookFantastic
Even though LookFantastic has a text logo, each letter in it is rare. If you look closely, you can see that the doubled “o” are in the form of a horizontal eight (infinity sign), and “k” is harmoniously arranged from broken lines. The same individuality is present in “a” (middle element stretched out), “n” (no side elements), and “t” (right side of the crossbar separated). The inscription is smooth and even, and the letters in it are lowercase.
AliExpress
The leader of online trading has a simple but memorable emblem. It includes only one inscription, made together with capital letters at the beginning of each word. This allows it to effectively stand out to be better remembered by visitors to a commercial web resource. The first part is painted in a pleasant orange color, the second – in a muted red. The glyphs are moderately rounded and elongated: the designers made smooth lines only for those characters that have natural curves. The rest don’t have that. Therefore, the AliExpress logo caters to the interests of the majority of Internet users because it has several types of design. And instead of a dot above the “i,” he has a four-pointed star.
eBay
The eBay logo uses bright and extraordinary. Everything is non-standard in it – from the style of letters to their color. The inscription is typed in a lowercase font with wide glyphs. Each has its own color. For example, “e” is red, “b” is blue, “a” is orange, and “y” is green. This diversity is a great marketing tool to draw visitor’s eyes to the best online auction platform. The functionality of a web resource is as attractive as its logo.
iHerb
The online store for vitamins and supplements iHerb has a predictably green logo because this marketplace focuses on naturalness and health benefits. The emblem includes only the name. The letters are spaced wide apart from each other. They have rounded ends, which has a positive effect on visitors: customers subconsciously see in such a sign a smoothing of their problems and not their sharpening. And this is confirmed in practice: in addition to useful products, they also receive significant discounts.
Suta
Suta chose a dark logo even though it is an Indian e-commerce site that sells ethnic clothing. In contrast to the bright fabrics, the emblem is monochrome – it has neither a riot of colors nor geometric elements. However, this is what attracts it because the inscription is made in the national style – with elongated strokes reminiscent of southeastern writings. But besides that, there is also an element characteristic of the sewing business. This is a needle. It replaces the lower part of the capital “S.” The ends and tops of the remaining letters are also sharp and look like curly stitches.
ASOS
Practical, strict, businesslike – this is how you can briefly characterize the emblem of this online store. And it is no coincidence that the site offers discounts and holds sales, where you can save up to 70% of the cost of goods. This is the practical, businesslike approach to commerce. The ASOS logo consists of only one word, typed in lowercase letters. They are written together, so it seems that the inter-character space is completely absent. The font is large and bold. There are no serifs.
Bailly
Elongated handwritten letters without italics have become the hallmark of this trading platform. They are black but create a feeling of lightness and simplicity. It appears due to smooth transitions and rounded lines as if it were an inscription from a notebook with notes about what to remember or where to look. Bailly presented the logo in this format: on the one hand, in a business format, on the other, in an individual one. This approach attracted a lot of buyers and was predisposed to the active growth of the resource.
Kotn
A modern approach to fashion, identity, and commerce has turned this store into one of the most sought-after on the Internet. At Kotn, the logo meets three main principles: readability, simplicity, and scalability. This means that the inscription on the emblem is legible and perceived by visitors from the first time, that no elements draw attention to themselves, and that the icon easily increases or decreases depending on the diagonal of the screen. The brand name is in bold capital letters.
Anthropologie
This trading platform has the most concise emblem: it is standard, without design frills and bright graphic design. Therefore, the Anthropologie logo looks like a classic inscription typed in block type. Thin serifs complement the letters. This design is the conductor of the fashionable philosophy of minimalism. The main thing for the store is rich content with a wide assortment.
