The North Face Logo

The North Face LogoThe North Face Logo PNG

“Together with the inventory from the company, travelers and climbers expect a safe road,” promises The North Face logo. The products are reliable and multifunctional, ready for any turns, heights, and loads.

The North Face: Brand overview

Founder:Douglas Tompkins, Susie Tompkins Buell
Denver, Colorado, US
The North Face is a global manufacturer of sports equipment, mountaineering equipment, camping gear, and high-tech clothing for people with active lifestyles. The Founded in 1968 by Douglas Tompkins and Susie Tompkins Buell. Located in the city of Alameda, California (USA).

Meaning and History

The North Face Logo History

In the early years of its existence, the trademark, which helps to survive in any conditions, did not have its logo. It was invented only a few years later – in 1971. The author of the legendary sign in California designer David Alcorn. He proposed an emblem that became recognizable all over the world.

It consists of graphic and verbal parts. It is based on the Half Dome granite rock – a natural monument, a popular tourist attraction, and the Parque Nacional de Yosemite figure. The giant rises more than 8,700 feet above sea level and has the same shape as its branding.

What is The North Face?

The North Face is a manufacturer of clothing, footwear, and equipment for extreme sports enthusiasts. Its assortment includes backpacks, tents, warm jackets, ski equipment, and much more.

The North Face: Interesting Facts

The North Face is a well-known outdoor brand that started in 1966. It began as a small store selling climbing and backpacking gear in San Francisco and has grown into a major global name in outdoor equipment. Here’s a simpler look at what makes The North Face stand out:

  1. Founding: Douglas Tompkins and Susie Tompkins Buell opened the first store in San Francisco’s North Beach area, focusing on climbing and backpacking gear.
  2. Brand Name: “The North Face” reflects the challenge of climbing a mountain’s north face, showing the brand’s focus on overcoming tough challenges.
  3. Innovations: The North Face has introduced many new products, like the geodesic dome tent and Gore-Tex fabric in outdoor clothing, changing how people enjoy the outdoors.
  4. Eco-Friendly Efforts: The company promotes sustainability and encourages recycling through programs like Clothes the Loop.
  5. Athlete Testing: Their gear is tested by professional athletes, including climbers and runners, to ensure it meets high standards for performance and durability.
  6. Supporting Adventures: The brand supports expeditions to extreme places like the Himalayas and Antarctica, which helps them improve their products.
  7. Endurance Challenges: They organize The North Face Endurance Challenge Series, trail running events across the U.S., showing their love for endurance sports.
  8. Grants for Exploration: The North Face’s Explore Fund funds nonprofits that get people outside and teach them about nature.
  9. Worldwide Presence: The North Face products are available worldwide, proving its popularity and leadership in outdoor gear.
  10. Beyond Outdoors: The brand is also popular in street fashion, worn by various groups and fashion fans, expanding its reach beyond outdoor enthusiasts.

The North Face has come a long way from its beginnings. It is known for innovation, quality, and encouraging exploration. The brand makes high-quality outdoor gear and supports environmental causes and outdoor activities, inspiring people to discover the outdoors.

Font and Colors

The North Face Emblem

The font in the logo is geometrically accurate, even simple, sans serif. It is very easy to read, so the name of the manufacturer of sporting goods and clothing is easily recognizable, extremely important from a marketing point of view. Thanks to this technique, buyers never question the ownership of products – this is immediately visible on the label.

The graphic part consists of three wide sloping lines. They are bent in a half-arc and represent the largest natural monolith in the Sierra Nevada’s central part in North America.

The company uses white and scarlet colors as a corporate palette. Light red is well associated with dynamics, energy, activity, physical endurance, and courage. Previously, the logo was colored black combined with white and had light letters on a dark background.

The North Face color codes

RedHex color:#ed1e27
RGB:237 30 39
CMYK:0 87 84 7
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What mountain is The North Face logo?

This is Half Dome Peak at Yosemite National Park. It is part of the Indian Ridge and is known for its unusual shape: three of the four sides of the summit are round and smooth.

What inspired the North Face logo?

The North Face’s logo was inspired by the unusual shape of the Half Dome summit at Yosemite National Park.

Who designed North Face logo?

The original version of the logo was designed by David Alcorn, who is currently designing books.

Why is it called the North Face?

The North Face was named after the mountain, or rather, the north side of the Half Dome in Yosemite National Park.