The North Face Logo

The North Face LogoThe North Face Logo PNG

“Together with the inventory from the company, travelers and climbers expect a safe road,” promises The North Face logo. The products are reliable and multifunctional, ready for any turns, heights, and loads.

The North Face: Brand overview

Founder:Douglas Tompkins, Susie Tompkins Buell
Denver, Colorado, US
The North Face is a global manufacturer of sports equipment, mountaineering equipment, camping gear, and high-tech clothing for people with active lifestyles. The Founded in 1968 by Douglas Tompkins and Susie Tompkins Buell. Located in the city of Alameda, California (USA).

Meaning and History

The North Face Logo History

In the early years of its existence, the trademark, which helps to survive in any conditions, did not have its logo. It was invented only a few years later – in 1971. The author of the legendary sign in California designer David Alcorn. He proposed an emblem that became recognizable all over the world.

It consists of graphic and verbal parts. It is based on the Half Dome granite rock – a natural monument, a popular tourist attraction, and the Parque Nacional de Yosemite figure. The giant rises more than 8,700 feet above sea level and has the same shape as its branding.

What is The North Face?

The North Face is a manufacturer of clothing, footwear, and equipment for extreme sports enthusiasts. Its assortment includes backpacks, tents, warm jackets, ski equipment, and much more.

The North Face: Interesting Facts

The North Face is a well-known outdoor brand that started in 1966. It began as a small store selling climbing and backpacking gear in San Francisco and has grown into a major global name in outdoor equipment.

  1. Founding: Douglas Tompkins and Susie Tompkins Buell opened the first store in San Francisco’s North Beach area, focusing on climbing and backpacking gear.
  2. Brand Name: “The North Face” reflects the challenge of climbing a mountain’s north face, showing the brand’s focus on overcoming tough challenges.
  3. Innovations: The North Face has introduced many new products, like the geodesic dome tent and Gore-Tex fabric in outdoor clothing, changing how people enjoy the outdoors.
  4. Eco-Friendly Efforts: The company promotes sustainability and encourages recycling through programs like Clothes the Loop.
  5. Athlete Testing: Their gear is tested by professional athletes, including climbers and runners, to ensure it meets high standards for performance and durability.
  6. Supporting Adventures: The brand supports expeditions to extreme places like the Himalayas and Antarctica, which helps them improve their products.
  7. Endurance Challenges: They organize The North Face Endurance Challenge Series, trail running events across the U.S., showing their love for endurance sports.
  8. Grants for Exploration: The North Face’s Explore Fund funds nonprofits that get people outside and teach them about nature.
  9. Worldwide Presence: The North Face products are available worldwide, proving its popularity and leadership in outdoor gear.
  10. Beyond Outdoors: The brand is also popular in street fashion, worn by various groups and fashion fans, expanding its reach beyond outdoor enthusiasts.

The North Face has come a long way from its beginnings. It is known for innovation, quality, and encouraging exploration. The brand makes high-quality outdoor gear and supports environmental causes and outdoor activities, inspiring people to discover the outdoors.

Font and Colors

The North Face Emblem

The font in the logo is geometrically accurate, even simple, sans serif. It is very easy to read, so the name of the manufacturer of sporting goods and clothing is easily recognizable, extremely important from a marketing point of view. Thanks to this technique, buyers never question the ownership of products – this is immediately visible on the label.

The graphic part consists of three wide sloping lines. They are bent in a half-arc and represent the largest natural monolith in the Sierra Nevada’s central part in North America.

The company uses white and scarlet colors as a corporate palette. Light red is well associated with dynamics, energy, activity, physical endurance, and courage. Previously, the logo was colored black combined with white and had light letters on a dark background.


What does the North Face logo represent?

The logo symbolizes the brand’s connection to outdoor adventure and exploration. It draws inspiration from Half Dome, a distinct rock formation in Yosemite National Park that rises over 8,700 feet above sea level. This landmark represents strength, endurance, and the spirit of adventure, the brand’s core values.

The logo features a stylized depiction of Half Dome, highlighting its unique shape and rugged nature. This design emphasizes the brand’s dedication to providing high-quality outdoor clothing, footwear, and equipment that can withstand the challenges of nature. The company aims to support climbers and outdoor enthusiasts with gear suited for adventurous pursuits.

What is the meaning behind The North Face?

The name “The North Face” comes from the coldest and most challenging side of a mountain, representing the brand’s focus on creating gear for the toughest conditions. This reflects the company’s mission to help explorers reach the most extreme and remote places, like the peaks of the Himalayas.

The brand makes high-quality outdoor clothing, footwear, and equipment for demanding environments. Its name and origin story capture the brand’s goal of providing adventurers with the gear needed for the toughest challenges.

What mountain is The North Face logo?

The logo is inspired by Half Dome Peak at Yosemite National Park. This iconic rock formation is part of the Indian Ridge and is known for its distinctive shape, with three of its four sides being round and smooth. Half Dome rises prominently over the Yosemite Valley and is a well-recognized landmark.

Choosing Half Dome for the logo reflects the brand’s connection to outdoor adventure and exploration. The mountain symbolizes the strength, endurance, and natural beauty the brand aims to represent in its products. Its unique shape and spirit of adventure align with the brand’s dedication to creating durable and reliable outdoor gear.

What inspired the North Face logo?

The North Face’s logo was inspired by the unique shape of Half Dome at Yosemite National Park. This iconic rock formation is known for its distinct rounded and smooth sides and stands prominently in Yosemite Valley. Drawing inspiration from this famous natural landmark, the company shows its uniqueness in creating high-quality outdoor gear that can handle tough conditions.

Who designed the North Face logo?

David Alcorn designed the original logo and is now focused on designing books. He drew inspiration from Half Dome at Yosemite National Park. This design captures the essence of adventure, strength, and endurance that The North Face represents.

The logo features clean and bold lines reflecting outdoor exploration’s rugged nature. Its simplicity makes it easily recognizable. Alcorn linked the brand with a famous and challenging natural landmark by choosing Half Dome as the symbol. The design reflects the brand’s adventure, strength, and endurance values, making it an iconic symbol in the outdoor gear industry.