Tiens Logo

Tiens LogoTiens Logo PNG

Tiens: Brand overview

In 1995, Tiens, the brainchild of visionary entrepreneur Li Jinyuan, was born in Tianjin, China. The company began its journey with the health and wellness sector. Two years later, in 1997, Tiens shifted to a multi-level marketing strategy. This innovative approach to sales and distribution allowed independent representatives to earn commissions, which contributed to the company’s rapid growth in China in the following decades.

As the new millennium dawned, Tiens expanded its horizons beyond China and made its presence known in 190 countries around the world. At the same time, the company’s product range expanded to include dietary supplements and areas such as cosmetics, skincare, and avant-garde water purification systems.

The company’s growth was evidenced by the erection of a colossal international headquarters in Tianjin in 2003, characterized by a distinctive architectural design. By 2015, the company had more than 47,000 employees and $10 billion in revenue.

Although Tiens’ unconventional approach to direct sales has occasionally come under scrutiny from regulators in China and abroad, this has not prevented the company from becoming a notable global competitor in the multi-level marketing space. Today, the reins of Tiens are still in the hands of founder Li Jinyuan and his family. The pulse of the company’s global nerve center still beats in Tianjin.

Meaning and History

Tiens Logo History

1995 – today

Tiens Logo

The logo of this Chinese company is really creative. It emphasizes that the company specializes in herbal products such as nutritional supplements and dietary supplements. The logo shows three unusual ovals with pointed ends. These figures symbolize many things: buds, shoots, leaves, as they really resemble them. To create this effect, the designers made the shapes homogeneous. Each element has a white curved line, visually connecting them. The emblem uses natural colors: orange (reminiscent of the sun) and green (associated with plants).

The logo looks quite simple and not too complicated, but it attracts attention. The orange and green colors create a feeling of liveliness and freshness, like a sunny day in the garden. The white curved lines in the figures resemble little roads that connect everything, making it feel like one big happy family of figures. The design is simple yet brings thoughts of nature and good moods.