The whole life of a modern person is located on the phone. We spend about 2.5 hours a day on social media, and the number is growing every year. The pandemic has had a tremendous impact on mobile phone use. Business meetings, scheduling, books, and films – everything can be done with gadgets’ help.
We see logos of famous manufacturers every day. Strong competition forces brands not only to work on improving the product but also on their recognition. If we analyze all the logos in our selection, we can conclude that companies use simple geometric shapes and emphasize bright colors.
1 Sony Ericsson
The company consists of two well-known brands: the Japanese leader Sony and the Swedish manufacturer Ericsson. The logo was introduced in 2001 and has not changed since then. The image is a green and silver ball. Thanks to the wavy shape, the letters “S” and “E” can be seen on the logo. Also, this detail symbolizes the development of the company. The logo even has its name – “Liquid Energy.”
The font that designers used in 2010 to improve the picture and the slogan “Make. Believe”- Sans Serif. Sony also has its own Sony Sketch EF font, but it cannot be used due to copyright. Ericsson focuses on Humanist Black, but you can experiment with Verajja Bold to replace the original font.
The company, which existed for six years and ceased operations in January 2014, was especially popular in Europe for its products. An interesting logo set the manufacturer apart from other brands. The bright combination of red and yellow, along with unusual shapes, attracted buyers. The logo consisted of the name INQ, but the letters were not aligned. There is also a dot inside “Q.” The unconventional combination created a friendlier atmosphere and attracted a younger audience.
The picture looks harmoniously against any background: red, yellow, black, or white. The colors used to create the logo: Pantone Red 185 C and Pantone Yellow C. INQ also had branded fonts: Helvetica and Neue.
Kyocera is a Japanese manufacturer of high-tech products. The logo was introduced back in 1982 and is still in use today. The company created an image that fits even with modern trends and will be relevant through the years. It presents a mosaic of red and white elements. A rhombus can be seen among them. Different cultures attach symbolic meaning to a geometric figure and associate it with the heart, the beginning, the essence.
The mosaic is also created in the shape of the letter “K.” On the one hand, straight lines and clear boundaries are responsible for reliability and awareness, but playing with colors adds softness and friendliness. By the way, the company is engaged in developing phones and ceramic products, including those for medicine.
The laconic logo reminds of movement. The stylized “N” became the focal point of the image, complemented by red. Also, the letters in the logo are tilted, symbolizing perpetual motion. Eduard Hoffmann and Max Miedinger created the font used by the company – Helvetica Neue Black Italic.
SANYO focuses on product quality, not just customer surprise. Interesting fact: the brand began with the production of headlights for bicycles and became one of the leaders in the export of its products at the start of its activities. For five years, it was the only product in the company’s assortment. The name of the company is translated from Japanese as “three oceans.” SANYO’s plans included market capture on several continents.
Motorola has long been a symbol of reliability and customer trust. The company was one of the first to develop in the field of cellular communications and mobile phones. The project to create the first mobile phone weighing 1 kilogram took ten years and about $ 100 million. Interestingly, AT&T was doing a similar development at the same time, and Martin Cooper made the first call to a competitor’s representative.
The company logo is associated with different images. Someone calls the main symbol in the letter “M” a bat; others lean towards the version with triangles and arrows pointing up. The logo consists of a blue circle with an “M” inside and the word Motorola. The brand name is also blue and slightly slanted to indicate movement.
Another well-known company that continues to amaze its consumers with a wide assortment was included in our selection. There is a picture on the Internet that tells funnily about the appearance of a well-known logo on a blue oval background. Allegedly, this is a bit off a piece from the equally famous Apple, which became the basis for the logo.
For six years, the company has abandoned the corporate blue ellipse and uses only the Samsung name in the same color and with the same font. The brand stylized “A,” making it look like a triangle, symbolic of the company’s name. The company is originally from Korea and means “three stars.” This was the first logo. But, for example, in Chinese, sam means big, and sung means eternal.
The logo consists of precisely those components that can be associated with the name. Small elements or seeds are connected and resemble a blackberry berry. The brand name follows it in an unusual font with rounded letters. There is also a legend that the company acquired its name when some user noted the similarity of the buttons to blackberry seeds.
The company’s logo is mostly presented in blue, but interpretations in black and white can also be seen. The shades used are # 231F20 for white, # 000000 for black, and # 1475DC for cyan. If you look at the logo, you can see the distance between the berry and its name. It is equal to the second letter “l” from the BlackBerry.
Benq-Siemens introduced its logo back in 2006 when Benq and Siemens merged. Unlike Sony Ericsson, the new brand decided not to bother with the image and merge two separate companies’ logos.
The first part of the logo is depicted in magenta, and the second is neutralizing gray. Two different fonts are used, but the same test height, emphasizing the equality of the two origins. The first part gives playfulness thanks to a more stylized font, and the second – stability and reliability. By the way, Benq got its name from the Bringing Enjoyment and Quality strategy, and Siemens – in honor of its founder Werner von Siemens.
The LG logo is truly recognizable among consumers. The image was taken with the connection “L” and “G.” The designers used the combination so that they got a happy face – just what you need to attract buyers. Also, the logo resembles a button to turn and off the company’s product. The color of the picture is considered LG’s corporate red. It is a mixture of red and crimson, which has resulted in a distinct hue.
Contrary to all assumptions that the brand name came from the slogan “Life’s Good,” the story is slightly different. LG stands for Lucky Goldstar – Lucky Venus. And the world-famous slogan arose a little later, based on the original name.
The brand logo consists of a blue square with an “A” graphic element inside. Smooth lines create a sense of movement and innovation, while straight serif typefaces feel confident and reliable. The logo is also the company’s name, and a bright red line complements the letter “V.” The company’s products are relatively inexpensive. Still, the logo’s friendliness keeps the Audiovox image high.