Banks are the most important financial institutions globally, and, understandably, they must inspire confidence in the population. Logos become a business card and reflect the principles and position of the company. Laconic emblems, made in basic colors for the financial sector, remain at the subconscious level and become the object of associations. Most often, they can use green, red, or blue. Green evokes calmness and confidence in the future; remember the color of dollar bills. Red is considered a more aggressive color and makes you act quickly. Blue, on the other hand, personifies courage and loyalty, thereby attracting the male audience.
Deutsche Bank
The bank is one of the largest players in the financial market. Even though it was created back in 1870, the famous logo, emphasizing its status, did not appear until 1972. Its creator was Antony Stankowski. The bank logo consists of 2 parts in bright blue: a square and an oblique line inside it. The name of the institution is placed under the sign. The square indicates the stability and reliability of the bank, and the diagonal indicates constant development. The font used for writing the text is Univers.
ING Bank
The ING Group is a financial conglomerate whose logo is closely associated with the country in which it operates. The symbol of the Netherlands, depicted on the coat of arms, is a lion, and the national color is orange, which is historically associated with the royal family. These details were displayed on the company logo – an orange lion next to the name ING. It is safe to say that the company embodies courage and indicates its dignity, authority through its connection with the royal house of Orange-Nassau.
Industrial and Commercial Bank of China
ICBC is one of the four largest banks in China. The emblem of the financial institution attracts the population and is remembered for a long time. The inspiration for the company’s logo was the Chinese symbol 工, which means work and labor, and ancient Chinese coins. The stylized symbol is encircled to indicate infinity, harmony, and perfection. Also, the logo was supplemented with the bank’s name in English and with the help of hieroglyphs.
Citi Bank
The history of the logo creation of one of the most recognizable banks in America is very unusual. The company spent $ 10 million on branding and only $ 1.5 million on the logo. Designer Paula Scher created it in 5 minutes by drawing the napkin logo during a meeting with management. The logo consists of the bank’s name written in blue and a red arc over the letter t, which looks like an umbrella. The detail indicates a merger with the Travelers Group.
BNP Paribas
The French bank expresses its dynamism with an unusual logo. The combination of green, indicating safety and tranquility, with gray stars (association with the European Union), emphasizes the institution’s uniqueness and authority. You can see that the stars are in motion, which indicates an openness to new changes. The bank’s name is written in large, clearly spelled letters. The font used emphasizes the relevance of the logo.
Raiffeisen Bank
The bank’s emblem is often associated with old European houses that had generic symbols. The crossed horse heads featured on the company’s logo give the impression of security – exactly what people are looking for in financial institutions. Even the font used to write the name of the bank plays a role. The addition of a yellow background only enhances the feeling. For the text, the font Futura was used, which was developed by designer Paul Renner.
Bank of America
The bank, in the best traditions of American culture, pays tribute to its country. The company logo consists of three main colors of the flag: blue, red, and white. The emblem is also depicted using lines that create a flag or another interpretation, a farm field. Bank of America is about patriotism and helping local farmers. According to one version, the red zone denotes the letter A, and the blue – B, which in combination is the name of the bank.
First Financial Bank
The bank logo without unnecessary images indicates the main advantage – reliability. Litera “I” was replaced with the number 1 and highlighted in bright red. All text, more precisely the name of the company, is written in bold type with straight lines and small spacing between letters. The combination of blue and red indicates trust and a call to action. A well-chosen color palette and minimalistic design will keep the logo relevant for many years.
China Construction Bank Corporation
The bank was founded in 1954 and is included in the top significant financial institutions in China and the whole world. The company’s logo is minimalistic; the color palette consists of blue. The emblem is presented in the shape of the letter C with a display behind. Inside you can see a rhombus and under the emblem itself the name of the bank. The logo symbolizes balance, harmony, and balance.
UnionBank
In addition to the fact that the bank offers many services to its clients, the emblem reflects one of the unusual vectors of activity – cooperation with completely different partners and investors. The bank’s logo consists of two parts: a drawing in the form of a blossoming flower or a blazing fire and the name of the bank itself. The text is also divided into two parts. One of them is in bold. The colors used to create the logo are red and blue.
Mitsubishi UFJ Financial
The Japanese bank is also considered one of the main players in the world. The company’s logo only emphasizes its status. For the emblem, the bank chose an unusual combination of colors: red and gray. One part of the logo is a pattern that resembles the Japanese flag. The combination of different shapes symbolizes versatility and interconnection. The name of the bank is in bold gray.
HSBC Holdings PLC
The British bank’s logo has a lot of cultural overtones. Since the bank is designed for both Western and Eastern countries, the emblem must reflect both cultures’ values. The logo is based on triangles that resemble the elements of the British flag. The figure symbolizes stability and orientation towards a successful future, which is emphasized by the color red. In Eastern culture, the symbol has the same meaning. Austrian artist Henry Steiner created the logo.
JPMorgan Chase
The American bank opted for a minimalistic logo designed by Chermayeff & Geismar in 1961. The advertising campaign helped to anchor the logo in people’s minds and create an association with the institution. The main image is an octagon, consisting of four elements that are not connected to each other. According to one interpretation, the logo symbolizes the four corners of the Earth or four elements. Blue stands for safety and wisdom. A square has formed inside the figure, which is a symbol of reliability and balance. The text is divided into two parts, one of which was bold and darker colors.
