The modern world offers many opportunities for business development. It is possible to stand out with the product and its positioning, and the company’s visual identity. Today, the brand logo has long ceased to be “just a badge. It is an emblem, which carries a set of key messages about the company and is another way for a company to distinguish itself from its competitors.
Indeed, almost the first thing that catches the potential client’s eye is the company’s logo. It should be noted that there are some universal symbols and elements that different companies in their promotion use. But everyone plays with them in his way. Consider such a symbol as a star. This symbol has received its creative interpretation in each of the following logos.
The logo of this company is one of the most recognized star emblems in the world. The star inside the pentagon is more of a complementary symbol than the main one. It serves to give more lightness and volume to the main element. At the same time, the star in this context is one of the visual accents of the logo. Thanks to this detail, the logo has gained elegance, lightness, clarity, and such versatility, which makes it look as if it is timeless.
It is additionally worth paying attention to the features of the star itself. Its thin rays indicate movement and progress, the company’s professionalism, and it produces good cars. The badge uses a gradient and contrast of black and white, which gives it a three-dimensional look. In general, this emblem looks stylish and sophisticated, and its color scheme is perfect for the car brand.
The American company Chrysler was founded in 1925. It is famous for many famous car models. Since 2014, the company has been under the control of the Italian concern Fiat at this stage of its development.
This company Paramount does not just use stars in its logo. It can be safely called the record holder for the number of this symbol among other companies in this ranking. The American giant of the movie industry is famous all over the world.
The identity of the legendary company has always been associated with the mountain, not the star because the mountain is the main element of the emblem. However, 21 five-pointed star adorns the logo as a frame. This is the idea the film company used for its famous logo. For a large and ambitious enterprise in the field of cinema, such a logo idea is quite understandable.
If you go a little deeper into the company’s history, it was founded in 1912 and is located in Hollywood (California).
At the first stage of its existence, the company has gained tremendous momentum. So, during the 20s of the last century, the founder managed to develop the company Paramount into two studios, engaged in film production, and more than 200 cinemas. The partners with whom the brand’s founder did business changed from time to time, but the main vector of the company’s development remained the same.
This is a powerful Chinese enterprise in the automotive industry, which is state-owned. The company was founded in 1964. It produces buses and cars. It should be noted that the star on this logo is very similar to the one that Chrysler uses in its logo. However, the logo itself is significantly different. The star is located inside an ellipsoidal shape on a transparent background.
If you analyze the performance of this element itself, you can see that the star is thin and sharp. Such a visual solution is not chosen in vain. It can be associated with progressiveness and a sense of passion, which makes sense for the automotive industry. In this case, the sharp edges of the star are balanced by the round outline of the symbol within which it is located.
You should also pay attention to the color scheme of this logo. A light silvery palette of shades is typical of this sphere. And the red color of the bold font used for the word JAC makes the logo contrasting and recognizable. At the same time, the word Motors written in thin black letters balances the accents and makes the logo balanced. Overall, this logo looks original and confident. It hints that JAC Motors company is a pro in its business.
Another car brand that uses stars in its logo is Subaru. The company was founded in July 1953. The company, which operates in the automotive industry, also uses gray-silver hues in its logo. However, the silver gradient used for the stars and logo frame is combined with the blue gradient used for the background. As in the previous case, for the Subaru emblem, a figure in the form of an ellipse is used. However, here it is more stretched in width.
Six four-pointed stars visually form an interesting composition, distinguishing this logo from many others and making it so recognizable that it would be impossible to confuse it with any other. To the right of one enlarged star, the other four are used. Their visual stylization is quite an interesting solution. The creative form with the rays stretched out to the sides looks original.
Even in this idea looks interesting that the stars are combined in pairs through their rays. In terms of meaning, the stars on the emblem represent the constellation of the Seven Sisters, with the seventh star remaining invisible. Incidentally, the company’s name in Japanese is the same as that of the constellation mentioned. Therefore, there is nothing strange that the stars are located exactly on a blue gradient background.
Mercedes Benz recently celebrated its 100th anniversary. The company emblem uses a 3-pointed star located inside a circular frame. Even though the logo was periodically transformed at different stages of the company’s development, the key essence remained unchanged.
Among the important features that characterize this logo, as in the previous case, is the use of metallic color in the gradient. This visual solution worked very well, as the logo helped to emphasize the premium class of cars that this company offers. Another important feature of this logo is the 3D effect of the star itself. Thanks to this visual solution, the logo looks prestigious and expensive.
To date, the company produces a wide range of vehicles. These are cars, trucks, and even buses. But despite such a variety, there is one thing that unites all these product positions. It is about premium quality.
As for the emblem of Mercedes Benz, it has a rather interesting history because it was formed by merging the logos of Benz and Daimler. The resulting image was reminiscent of a steering wheel with three spokes. This logo expressed that the company would focus on automobile transport. And if earlier the emphasis was also on the engines for ships and aircraft, now the logo got a deeper meaning. At the same time, the other two directions remained, so the 3-pointed star can also indicate the three elements – land, water, and air.
The red star symbol, combined with the green font, is used in the Heineken emblem, is quite controversial for many people. But first, a few words about the company itself. This Dutch company is the biggest beer producer at home. And if you look at the global scale, it is the second place because the company is behind another industry giant, Anheuser-Busch InBev. But its scale is still impressive, isn’t it?
The star on the Heineken logo appeared in the 1880s; at that time, it was monochrome. In the 1930s, the symbol became red and white, complemented by a black outline. And the letters were red. It is worth noting that only after the collapse of the Soviet Union, the star become red entirely. The collapse of the Communist regime made it possible to use this symbol to have no association with Communism.
This company specializes in the development of computer games. Its logo is minimalist, but at the same time, it looks contrasting and interesting. The big black letter R, which is written in italics, is complemented by a 5-pointed white star with a black outline in the lower part.
This composition in the logo is on a dark yellow background. It is successful from several points of view. Firstly, it looks really impressive and eye-catching, which is very important for the Rockstar Games logo. Secondly, the symbols go well with the color palette associated with strength, energy, happiness, and rapid development. At the same time, the logo is something like a puzzle, in which the first part of the company’s name is encrypted.
This company has existed since 1998. It has the status of a subsidiary company owned by Take-Two Interactive.
This company is one of the largest companies in the U.S., which operates in the energy industry. At the same time, the company is not only large-scale in its home country; it is one of the largest corporations in its industry, even when analyzed on a global scale.
The Texaco logo is designed in the tradition of minimalism, but it is quite powerful. To analyze this logo, you have to go a little bit deeper into the history of Texas itself, which is often called the Lone Star State. This is the popular nickname for the area, after the flag used in the 1830s. The red and white color scheme, associated with strength and passion, fits this logo well.
Inside the red circle is a white star, and inside it is the capital letter in the company name, for which red is used. Next in the logo is the company name, also written in red letters. Such a visual solution makes the logo recognizable and memorable. And even if its design is somewhat different from the latest trends in logo design, the logo conveys the company’s traditions and its homeland. It carries a fairly powerful message about the confident position of the company in its market segment.
Being founded in 1971, this American network of coffee shops quickly spread worldwide. Now there are more than 23 thousand outlets of this network worldwide. If we talk about the logo, its designer Steve Murray says that the emblem depicts the Siren. This creature is known from mythological stories. The Siren, according to mythology, lured sailors to shipwreck. The star in this logo is used on the Siren’s crown, whose image is located inside a round emblem, designed in white and green colors.
If we analyze the logo based not only on the official version of the company representatives but also on the critics, there are different opinions about it. People critical of Zionist movements believe that the logo may depict Queen Esther. And those who remember the original Starbucks logo, with which the company’s history began, believe that, upside down, it shows the head of a goat used by the Illuminati.
Those who analyze the current logo solely in terms of general interpretations of shapes and colors believe that the white and green palette may be associated with development and growth.
If we consider the logo of a major online poker resource Poker Stars, as analysts say, nothing is surprising or unexpected for its sphere. The logo of Poker Stars displays the name of the portal. The 5-pointed star is inside the red spikes. For those who interact with the gambling industry, this logo is understandable. It is predictable for a company offering customers to play for money.
As for the brand’s history, Poker Stars was founded by Isai and Mark Sheinberg. It is a family business.
The company has been quite young since it was founded in 2001. The functioning of the company is not unimpeded in all countries. For example, on the territory of the Russian Federation in 2014, the controlling body Roskomnadzor blocked this service.
By the way, since 2014, Poker Stars has belonged to Amaya Inc., to which it was sold for $4.1 billion.
This American company has a solid history, as it has been producing its shoes since the beginning of the twentieth century. In particular, consumers are very fond of this brand’s sneakers, which are popularly known as the “Converse. The company’s logo is famous and recognizable. This is the five-pointed star, which is located inside a round frame. It appeared on the emblem back in 1928 and has never left it since then.
Even if there were no more inscriptions, the logo would be associated with the shoe beloved by many and worn by millions of people worldwide. The graphic symbol chosen looks good and carries the desired connotation of quality, success, and fame.
Important in the Converse logo is its color scheme. Deep and calm blue shades indicate the quality and reliability of the product, which is sold under this brand.
The Carl’s Jr. logo is not only cute but also very friendly. Considered above are examples of many companies that use strong and ambitious stars, and some even entire constellations. But if we talk about Carl’s Jr., it is impossible not to recognize this star among others. At least, because he’s smiling, this is the visual solution decided to apply in the identity of this American company by its managers and designers. And, it should be noted, that the chain of fast-food restaurants such a friendly logo is very suitable.
A warm color scheme was chosen for the star, combining red and orange hues. Tilting this element to the right further enhances its emotional tone, as it looks as if the smiling star is also dancing. The slanted font used for the company name further down in the logo looks harmonious in the overall composition. And the contrast of warm shades and black creates a nice visual balance.
If we analyze the brand’s logo in terms of its history, it has had a star since far back in 1941. And the company itself, which offers customers delicious and affordable, food, is still known today, as it firmly holds its position in the niche in which it operates.
Four 5-point stars are used on the logo of a professional soccer league in the United States. They are associatively reminiscent of the American flag, which is very successful in this context because it visually allows you to emphasize the belonging of the league to the state it represents.
Also, in a semantic context, the stars allude to the high professionalism and skill of the players. Thus, the NFL emblem carries several important values.
Another vector in the meaning of the stars on this logo is the timelessness and commitment of the organization to its unchanging values. This emblem conveys a respect for the roots and traditions, a concern for their reputation. It is not strange because the league was founded in August 1920. Since then and up to the present time, there have been enough victories, which the organization is proud of.
The logo’s shape resembles a coat of arms, which is appropriate in this situation. The image of the ball indicates the direction in which the professional league works, and the abbreviation with its name is important in information terms, increasing recognition.
Benelli is a legendary motorcycle manufacturer from Italy. The company was founded back in 1911. It is noteworthy that the company began its way with a small shop, and today is one of the most popular motorcycle manufacturers globally. The star first appeared on the Benelli logo in 1925.
The redesign of the Benelli logo, which took place in 1932, introduced a new composition where the stars were already 3. And further transformations of the logo, which were in 1951 and 1972, removed these elements, and the logo itself was simplified to the company name. In 1951, italics and white with black letter outlines were used. In 1972, the logo looked more interesting, using straight letters and a font with a noble golden hue, but it was still a far cry from the refined visual composition that had gone before. Not for nothing, in 1995, the company returned to the variant of the logo that was in 1932, but it received a new stylization and a more modern design.
The logo is a round silver emblem, inside which is the image of a lion, three five-pointed stars, and the company name in the center. The perimeter of the emblem is decorated with a laurel wreath.
It is worth noting that the lion was chosen as its symbol from the early years of the company’s existence. The animal, which is associated with strength and power, is quite suitable for a well-known motorcycle manufacturer.
This is the brand of one of the best-selling mineral water in the world. At the moment, this label is part of the Nestle Group. However, the brand’s history goes back to the century before last, as the Italian company was founded in 1899.
Despite the seeming modesty, typical of the visual identity of San Pellegrino, the logo looks very powerful and interesting. The composition of the San Pellegrino logo consists of a wordmark, above which is a star-shaped coat of arms. Capital letters are used fully for S.Pellegrino inscription, which already says about the company’s confidence in its market segment.
The dark blue color was chosen for the font, which has a white shadow with a blue outline. Such a combination looks very artistic and solid. It will be appreciated by those who know how to enjoy details. At the same time, the font acquires a geometric structure and looks three-dimensional. Elegant thin crochets on the font look original and complement it.
If you look closely at the typeface, you can see that the edges of some of the letters are cut diagonally. And in the letter E, the horizontal stripes have different lengths. The modesty of this logo is only apparent. It is complex and well thought out in detail.
A white outline complements the red star and then another outline in red. Such an edging gives it a touch of sophistication. The star complements the composition meaningfully, indicating the high quality of the product sold under the brand name San Pellegrino.
San Pellegrino’s logo is an example of a brand emblem, which can be described as “timeless.” It conveys traditions and classics, but at the same time not looking old-fashioned.
This is the name of Spain’s oldest beer brand. And since the Estrella logo was also included in this selection, it did not do without a star. The brand appeared in the 70s of the century before last. Currently belongs to the Catalan brewing company Damm.
The contrasting red and white color palette has been used for this beer since 1997. The same applies to the italic text, which denotes the company name in the logo. In 1999 a star with curved rays appeared on the logo. It is located on the first three letters of the company name. This visual device looks like an embrace. In principle, it’s logical enough, given the company’s niche. Sitting down with friends or relatives with a glass of beer is associated with a good friendly atmosphere.
If we go back to the color scheme of the emblem, it looks very confident. The combination of white and red looks contrasting and stylish. It associates with passion, strength, and success. By the way, the updated version of the logo, which was developed in 1999, marked the company’s transition into the new millennium. In principle, it is quite a powerful move – to show that the company has a solid history and understanding of the future vector.
17Chuck Taylor All-Star
This is a famous brand of casual shoes, which Converse produces. Not for nothing; the emblems of the brands are so similar. The model saw the world in the 20s of the last century, soon gaining worldwide fame. Since 2003, it has belonged to another giant known for its quality footwear and apparel, Nike.
The logo, which is bright and memorable, has a huge amount of fame and recognition. Inside the circular frame is the word mark and the graphic symbol.
You can see a blue star in the center of the white circle. And the words denoting the brand are made in two different styles, which creates a very interesting contrast effect. The inscription “Converse All Star” can be seen around the perimeter of the emblem. All capital letters are used for it. This inscription looks exquisite and confident; it effectively decorates the inner part of the emblem. The classic straight font is very appropriate there and the red color.
For the “Chuck Taylor” inscription, which is located on both sides of the star, the font’s handwritten style and blue color are used, which contrasts with the clarity of the “Converse All Star” inscription.
Another stylish detail on the Chuck Taylor All-Star logo is the image of double stitching all around the frame, indicating the high quality of the shoes produced and the attention to all details by the company’s technologists.
Together, everything looks thoughtful and harmonious, and the star as the composition center of the emblem looks appropriate and stylish.
This company is the world-famous chain of department stores. Its logo is quite simple from a visual point of view, but it has enough recognizability. The logo starts with a big red star. Next comes the company name, depicted using all lower case letters. And instead of an apostrophe, a small black star is used. It looks very original and creates a stylish contrast to the red star used at the beginning of the logo.
Another detail worth highlighting is the font used for the logo. It is very thin, but it was not always this way. This stylistic solution was part of a successful redesign of the logo. By the way, if you trace the history of the logo, the font has been thinning since 1978.
The star in the Macy’s logo appeared and disappeared. The first logo was designed in 1920; it wasn’t there at the time. For the first time, the star, which replaced the apostrophe, was used in the logo of 1948. It remained in the 1960 redesign as well. But the logo’s 1970, 1978, and 1982 versions had no star. But in 2004, it returns not only where it was earlier instead of the apostrophe but also finds a place at the beginning of the logo. The current version of the company logo also starts with a big red star.
19Bank of India
This government institution also uses a star in its logo. The Bank of India is headquartered in Mumbai. The logo is interesting because of the symbolism used in it. But let’s look at it step by step. The first thing that catches the eye is the large rectangle that serves as the basis for the other elements of the logo. The color of the Bank of India logo is blue. It is saturated but without being overpowering. It looks stylish.
We see the company name written in white letters on this blue background. Considering the grammar requirements, big and small letters will please people who like it when in the brand identity designers follow the norms of literary writing. In today’s trend towards simplification and creating logos consisting of capital letters, such a variant looks quite advantageous. And this technique can also indicate a commitment to tradition. This is a great technique for the bank’s reputation, which should be associated with a reliable institution.
Then, after the name, the five-pointed star, a dark orange hue was used. Now let’s move on to the most interesting part of the logo – the image of the man inside the star. The man is holding a trident, with a lion lying next to him. What is very curious here is how the man’s figure is depicted. It is clear from the composition that he controls the wild animal and leans on its mane with his hand. In the context of the bank’s activities, this technique can indicate that the bank’s management has the necessary resources to manage its position in the market and protect its clients’ investments.
This is the name of the famous animation studio, which is famous for many famous animated films, series, and successful examples of advertising with animation elements. It was founded in 1972 in England. Today, its structure has eight divisions, which work in various niches of animation art.
From time to time, analyzing the development of companies’ logos in their dynamics, it is necessary to focus on the trend to simplify the visual elements. Companies are trying to be more understandable and carry the meaning of their logos convincingly. Therefore, the current logo has changed significantly if the first Aardman logo depicted filming equipment with a few stars flying out of it. Only the company name and one star on the upper left side above it have been used.
True, one visual effect sets this logo apart from many others that are also minimalist in style. It’s the raw edge effect. It looks as if the logo is in motion. This pretty much reflects the drive with which the animation studio works, releasing new works designed to delight the viewer.
If earlier we were talking about real-life companies, now let’s dwell on the famous comic book character from Marvel Comics. For the first time, this character appeared in the ’40s of the last century, over the development of his image worked writer Joe Simon and artist Jack Kirby.
The main artifact that is associated with this character is his shield. The unbreakable shield, which serves as the hero’s main weapon, can to some extent be considered his logo. Inside the shield is a silver star located on a blue background. In principle, the blue background for the star is natural. Next, the disk is decorated with stripes running around the perimeter. Closer to the center and the edge are red stripes with a glow, and between them is a band in metallic color.
Overall, the palette of the Captain America logo bears a resemblance to the colors of the U.S. flag, which makes sense for this character. And now, from the comic book hero brand, let’s move on to the logo of another similar project.
This is the name of the American animated series about a boy named Steven, who lives with magical aliens and humanoids. The author of the series was Rebecca Sugar. The logo had several versions, each revolving around the name of the cartoon series’ main character.
The latest redesign of the Steven Universe logo is a multicolored volumetric cartoon name. Since the logo made it into this selection, it also has a star.
The first little star is formed by the illusion of negative space inside the first letter of the word Universe. And the second one is in the logo after Steven’s name. Its style follows that of the font used to represent the name of the animated series.
This company is known as one of the most popular franchises in the U.S. real estate niche. The successful combination of fonts and colors makes the logo convey all the key messages associated with the company’s activities.
It is worth noting that today the offices of this network are represented in 49 states. Therefore, recognizability is very important for it.
The inscription with the company’s name is laid in 2 lines on a rectangular field. By the way, the font was developed specifically for this company to its order. Someone might have thought it excessive, but in practice, such decisions are quite reasonable because the easier it is to recognize the Coldwell Banker logo, among others, the better it stays in people’s memory. A rather soft font was chosen, which could be associated with the company’s loyalty in serving its customers.
It is also important to pay attention to another part of the composition. It is a small square, which is located on the left. It intersects the two capital letters of the words that form the company’s name.
In addition to the word “Banker,” several other details in this logo indicate that the logo belongs to a company that works in the financial field. These are:
- Type of logo. Word logos are a fairly popular choice, as practice shows how successfully they work in this niche business.
- Color Palette. The combination of gradient blue and white colors and the imitation of volumetric elements indicate prestige and seriousness. Blue, in principle, is associated with maturity, seriousness, and responsibility for the result.
Thus, the company successfully conveys to its customers that its brand is reliable, stable, and easy to understand.
This is the name of the U.S. government program, which aims at energy-efficient consumption. The program was launched in the early 90s. Today the program operates in North America and – some Asian countries.
The program’s visual identity is characterized by stability if we talk about it. The appearance of the first logo in 1992, so its key idea has remained unchanged. However, some transformations have taken place concerning the color palette.
The Energy Star logo plays on the company’s name very cleverly. The italicized word ‘Energy’ is followed by the image of a star. An elegant arch covers this part of the composition. In the previous version of the logo, all these elements were made in black and placed on a white background. The subsequent redesign slightly changed the look of the logo. The composition, made in white, is placed on a blue background. This made it fresher and brighter.
25Toys “R” Us
Toys “R” Us is famous for its vibrant logo, fully representing what the company does. The company’s line of business is the toy industry. It was founded back in 1948 and had a different name. The current name appeared in 1957, and the star on the logo appeared in 1998.
The logo is very interesting and fun. It looks attractive and friendly.
Also, the Toys “R” Us logo has an interesting history of its transformations. While previously the “R” was placed inside a star, now, on the contrary, the white star is inside a blue letter. This stylization turned it into a functional detail that occupies the space inside the letter.
Such was the selection of interesting logos in which the star is used. And despite the similarity in some details, they are all different and convey the specifics of their companies.