Search engines are used daily by millions of people around the world. Logos help to distinguish them from each other, and at the same time, the image is always in plain sight. As a rule, companies use a bright color palette to easily remember and stand out from the competition. Search engines from our collection feature rich colors that have become legendary in a short period of time.
What are the best search engine logos in the world?
This list includes logos of search engines that are famous around the world: Google, Microsoft Bing, Yahoo, Qwant, Ask.com, Yandex, AOL., DuckDuckGo, Shenma, and Baidu.
The Google logo is a legend. Every day, we see the colorful letters that accompany us to the search engine and other products of the company. The modern version of the image was developed in 2015. The essence of the logo has not changed throughout history, but in the latest version, the designers replaced the font with Product Sans. The lettering completely got rid of serifs and bulges and remained a simple, concise version.
Google is also famous for its holiday logos – doodles. A team of illustrators creates special images for a particular day, such as New Year’s Eve or Valentine’s Day. Since 1998, the company has designed more than 4,000 doodles. There is also a discolored logo that Google uses in case of tragedies around the world.
Microsoft Bing
Microsoft’s search engine is the 5th most popular service. The laconic name is quickly remembered, but after its release, humorous variants of the meaning of the word began to appear on the Internet, for example, “Bing Is Not Google” or “But It’s Not Google.” In 2020, the corporation took a responsible approach to the visual identity of its products and began replacing the design.
Bing now uses a concise logo in the form of a small “b.” In line with design trends, flowing lines and a gradient were added to the logo. Also, the Microsoft prefix has been added to the name. The branded image is only visible in the favicon, while the official Microsoft logo is displayed on the website itself. It is still unclear how the corporation will proceed and which of the images will remain on the site.
Yahoo
When Yahoo first entered the market, the company positioned itself as a website directory. The company soon evolved into a search engine, along with email, news, financial, and shopping services – an equally interesting story behind the name. When the founders tried to patent it, it turned out that the name had been taken up by a barbecue sauce manufacturer. Then, the developers decided to add an exclamation point, which became the main symbol of the company.
“Project Purple” – this is what Pentagram called the project of redesigning Yahoo’s visual identity in 2019. The designers decided to use a different font without serifs and rounding. The exclamation point is depicted in italics, which stands out against the name. Also, the designers picked up several shades of purple color for Yahoo.
Qwant
Qwant is a search engine that was created as an alternative to Google in the European market. The service is most popular in France. The system offers the user a choice of three different interfaces. The search engine also divides queries into five different categories and offers several modes, including one for children with a list of banned sites.
The logo of the search engine is a letter “Q,” resembling a magnifying glass. It symbolizes the process of searching for information using the system. The color combination is based on three basic shades: red, green, and blue. By combining the colors, you can get different combinations.
Ask.com
Ask.com originally worked as a service to find answers to questions. Soon, the company started using its own search engines, but under pressure from Google and Bing, it abandoned the development in 2010. Now, the service continues to use the answer format, having become part of InterActiveCorp.
Ask Jeeves’ first company name was based on the literary work “Jeeves and Wooster” by English writer Pelham Granville Wodehouse. Jeeves was a personal valet who found answers to all questions. The logo of the system is laconic and modern. The designers used a geometric shape combined with a beautiful font inside. The bright red color attracts attention and is easy to remember.
Yandex
Yandex is a major Russian search engine. Now, the company has gone beyond the usual search engine operation and provides services for buying products, making payments, and even developing self-driving cars. The brand used the previous logo for 13 years and decided to change it at the end of March 2021.
Yandex’s visual identity is now represented by a white letter “R” in a red circle. The icons can be seen on cars, branded packages, or couriers’ bags. In addition, the Yandex design team, together with Ilya Ruderman, developed a new font with clear verticals and straight lines. The new visual style is also used in the mobile app and search bar.
Aol.
In the early 2000s, AOL was the leading Internet service provider in the United States. Later, the company lost its position. In 2009, the designers presented a logo that is still used on the company’s website. The simple, uncomplicated AOL lettering with a dot at the end won 1st place in the Brand New Awards competition in 2009.
The logo is in black and was designed by Wolff Olins Agency. The dot at the end of the image symbolizes confidence and completeness. The acronym AOL comes from the previous name of the search engine “America Online.” The name was too long to be quickly memorized, so the team decided to shorten it to three letters.
DuckDuckGo
DuckDuckGo is a search engine that has gained a lot of popularity among American users. The search engine is privacy-oriented, does not store IP addresses, and rarely uses cookies. The company has abandoned the filter bubble, which shows query results based on each user’s individual characteristics. The search engine offers a look at the full list of sites.
The system is named after the children’s game “Duck, Duck, Goose.” On the one hand, the company’s logo may seem ridiculous, but users loved the unusual design. A bright color palette was used for the image, and the interesting character attracted even more attention. The designers did a great job on the details and created a recognizable visual image of DuckDuckGo.
Shenma
Shenma is a Chinese search engine that also has an interesting character on its logo. A cheerful horse invites the user to use the search engine. Translated from Mandarin, Shenma means “sacred horse”. Elements such as a circle on the background of the horse and glasses associated with the information search can also be noticed. The image is rendered in shades of brown and orange. This color palette does not traumatize the eyes but attracts attention. Also next to the image is the name of the search engine, as well as an arrow symbolizing the diversity of results.
Baidu
Baidu is the leading search engine in China. The company even created its own Baidupedia, which replaced the world-famous Wikipedia. The service contains about 15,000,000 articles that are vetted and censored.
Baidu’s logo is very interesting. According to one version, the dog’s paw in the center of the logo stands for Google. In China, the word “Google” is often mispronounced, and you get “dog.” According to another version, the paw print symbolizes the wonderful ability of animals to find objects. One of the logos contains the name Baidu in English and Chinese. The red color symbolizes the hue of the Chinese flag, similar to Hex # DE0F17.
Sogou
The Chinese search engine Sogou is still a “search engine”! After all, its name translates to “search dog”. Behind it is the technology giant Tencent, which, since 2004, has brought the new search engine to the third position in demand in China. But outside the Celestial Empire, it hasn’t caught on yet. That’s because the developers have focused on adapting Internet Explorer to the Chinese language environment.
There, too, we have our own browser: multitasking, asynchronous, with proxy and offline web surfing in each tab. That way, if one page hangs, all the others remain active. In this sense, it is very similar to Google Chrome, which is what it is designed for, though. Sogou is the Chinese version of Google.
Ecosia
Ecosia is a plus in the karma of those who care about the state of nature on the planet because the latest Internet Explorer directs all advertising revenue to its greening. This reportedly accounts for about 80% of revenue. That is, every click in the German browser has a huge ecological value.
The creator of the search engine is Christian Kroll, who founded it in the German capital in 2009. Initially, the company was represented by three people, but today the staff has certainly increased. Ecosia’s goal is to plant as many trees as possible, reforest, and reanimate the planet. This is undoubtedly a good thing, but from a technical point of view, the search engine is a tracer: it does not have its own index and database but mixes the search results of other systems.
Kiddle
Google took care of children: in 2014, it introduced a search engine for those who are not at all interested in adult problems – for young users. It was supposed to work with the direct assistance of the parental system. But no – the “baby” turned out to be completely independent and did not support direct communication with the IT giant. Despite this, it has approximately the same design – bright and colorful.
Kiddle uses a special ranking algorithm that does not include in the search results content designed for an adult audience. Naturally, priority is given to sites with children’s themes. They are on the first pages of search results. Next, come sites for adults with neutral content, the information of which is understandable to a child. As a result, there are web resources with content that is difficult for children to perceive but safe and useful. In addition, the search engine uses large images and enlarged fonts.
What is the number 1 search engine in the world?
The Google search engine takes the first place in popularity. It has captured about 80% of the global web search market.
What are the five most commonly used search engines?
Google is in the first place, Bing is in second, Yahoo is in third, Baidu is in fourth, and Yandex is in fifth. The rankings are based on the market share of each search engine.
What is the most used search engine as of 2020?
In 2020, users most often turned to the Google search engine, dominating the Internet market.
What is a search engine better than Google?
It isn’t easy to name a search engine that would be better than Google. But there are some decent privacy-focused alternatives like DuckDuckGo, Startpage, Mojeek, or Neeva.
