Search engines are used by millions of people around the world every day. Logos help to distinguish them from each other, and at the same time, the image is always in sight. Typically, companies use a vibrant color palette to remember easily and stand out from the competition. Our collection’s search engines are distinguished by rich colors that have become legendary after a short period.
The Google logo is legendary. Every day we see colorful letters that accompany us in the company’s search engine and other products. The modern version of the image was developed in 2015. The logo’s essence has not changed throughout history, but the designers replaced the font with Product Sans in the last version. The inscription completely got rid of serifs and bulges and remained a simple, concise version.
Google is also famous for its holiday logos – doodles. A team of illustrators creates special images for a specific day, such as New Year’s or Valentine’s Day. The company has developed over 4000 doodles since 1998. There is also a discolored logo that Google uses in case of tragedies around the world.
2 Microsoft Bing
Microsoft’s search engine ranks 5th among the most popular services. The laconic name is quickly remembered, but after its release, comic variants of the meaning of the word began to appear on the Internet, for example, “Bing Is Not Google” or “But It’s Not Google.” In 2020, the corporation took a responsible approach to its products’ visual identity and began design replacement.
Bing now uses a laconic logo in the form of a small letter “b.” Smooth lines and a gradient were added to the logo based on design trends. The prefix Microsoft was also added to the name. The branding image is visible only in the favicon, while the official Microsoft logo is displayed on the site itself. It is not yet clear how the corporation will behave further and which of the images it will leave on the site.
When Yahoo first hit the market, it positioned itself as a directory of websites. The company soon evolved into a search engine, along with mail, news, financial, and trade services – no less interesting history of the name’s appearance. When the founders tried to trademark it, it turned out that a manufacturer of barbecue sauces had taken over the name. Then the developers decided to add an exclamation mark, which became the main symbol of the company.
“Project Purple” is what Pentagram called Yahoo’s visual identity redesign project in 2019. The designers decided to use a different font, sans serif and rounding. The exclamation point is shown in italics, which stands out from the background of the title. Also, the designers have selected several shades of purple for Yahoo.
Qwant is a search engine that was created as an alternative to Google in the European market. The service was most popular in France. The system prompts the user to choose among three different interfaces. The search engine also divides requests into five different categories and offers several modes, including for children with a list of prohibited sites.
The search engine logo represents the letter “Q,” which resembles a magnifying glass. It symbolizes the process of searching for information using the system. The color combination is based on three basic shades: red, green, and blue. By combining colors, you can get different combinations.
Ask.com initially worked as a service for finding answers to questions. The company soon began using its search engines but, under pressure from Google and Bing, abandoned development in 2010. Now the service continues to use the response format, becoming part of InterActiveCorp.
The first company name Ask Jeeves is based on the literary work “Jeeves and Wooster” by the English writer Pelham Grenville Wodehouse. Jeeves was a personal valet who found answers to all questions. The system logo is laconic and modern. The designers used a geometric shape combined with a nice font inside. The bright red color is eye-catching and easy to remember.
Yandex is a major Russian search engine. Now the company has gone beyond the usual functioning of search engines and provides services for groceries, making payments, and even developing self-driving cars. The brand has used the previous logo for 13 years and decided to change at the end of March 2021.
Yandex’s visual identity is now represented by a white “R” in a red circle. The badges can be seen on cars, branded bags, or courier bags. Also, the Yandex design team, together with Ilya Ruderman, developed a new font with clear verticals and straight lines. The new visual identity is also used for the mobile app and search bar.
In the early 2000s, AOL was the leading Internet service provider in the United States. Later the company lost its position. In 2009, the designers presented the logo, which is still used on the company’s website. AOL’s simple, uncluttered lettering with a dot at the end won 1st place in the Brand New Awards in 2009.
The logo is in black and designed by Wolff Olins. The dot at the end of the image symbolizes confidence, completeness, and completeness. The abbreviation AOL comes from the previous name of the search engine “America Online.” The name was too long to be memorized quickly, so the team decided to shorten it to three letters.
The system is named after the children’s game “duck, duck, goose.” On the one hand, the company’s logo may seem ridiculous, but users fell in love with the unusual design. A bright color palette was used for the image, and an interesting character attracts even more attention. The designers have done great work on the details and created a recognizable visual identity for DuckDuckGo.
Shenma is a Chinese search engine that also features an interesting character on its logo. The cheerful horse invites the user to use the search engine. Translated from the Mandarin language, Shenma means “sacred horse.” You can also notice such elements as a circle on the background of a horse and glasses associated with searching for information. The image is in shades of brown and orange. The color palette does not hurt the eyes but attracts attention. Also near the picture is the name of the search engine, along with an arrow that symbolizes the variety of results.
Baidu is the leading search engine in China. The company even created its own “Baydupedia” to replace the world-famous Wikipedia. The service contains about 15,000,000 articles that are subject to verification and censorship.
Baidu’s logo is very interesting. According to one version, the dog’s paw in the center of the logo refers to Google. In China, the word “Google” is often mispronounced, and it turns out to be “dog.” According to another version, the paw print symbolizes the excellent ability of animals to search for objects. One logo contains the name Baidu in English and Chinese. The red color symbolizes the hue on the flag of China, similar to Hex # DE0F17.
The Chinese search engine Sogou is still a “bloodhound”! After all, its name is translated as “search dog.” Behind him is tech giant Tencent, which since 2004 has brought the new search engine to the third position in terms of demand in China. But outside the Celestial Empire, it has not yet taken root. Because the developers focused on adapting the Internet explorer, taking into account the Chinese language environment.
It also has its browser: multitasking, asynchronous, with proxy and offline web surfing in each tab. Therefore, if one page hangs, all the others remain active. In this way, it is very reminiscent of Google Chrome, for which, however, it is made. Sogou is Google’s Chinese version.
Ecosia is a plus in karma for those who are concerned about the state of nature on the planet because the newest Internet explorer directs all advertising revenues to green it. It is reported that it is about 80 percent of the income. That is, every click in the German browser has a huge environmental value.
The search engine creator is Christian Kroll, who founded it in the capital of Germany in 2009. Initially, the company was represented by three people, but today the staff, of course, has increased. Ecosia’s goal is to plant as many trees as possible, restore forests and reanimate the planet. All this is undoubtedly good, but from a technical point of view, a search engine is a tracing: it does not have its index and database but mixes up the search results of other systems.
Google took care of children: in 2014, it introduced a search engine for those who are not at all interested in adult problems – for younger users. It was supposed to work with the direct assistance of the parent system. But no – the “kid” turned out to be completely independent and does not support direct communication with the IT giant. Despite this, it has approximately the same design – bright and colorful.
Kiddle uses a special ranking algorithm that does not include content for an adult audience in search results. Naturally, priority is given to sites with children’s themes. They are on the first pages of the search results. This is followed by sites for adults with neutral content, the information of which is understandable to a child. In the end, there are web resources with content that is difficult for children to perceive but safe and useful. In addition, the search engine uses large pictures and enlarged font.