Toronto FC Logo

Toronto LogoToronto FC Logo PNG

The sports history of Toronto, Ontario, Canada, was shaped by the football club “Toronto,” whose emblem reflects the city’s cosmopolitanism. Its name, incorporated into the emblem, is a tribute to European sports traditions.

Toronto FC: Brand overview

Founded:October 2005
Founder:Maple Leaf Sports & Entertainment
Toronto, Ontario, Canada

Toronto FC is a professional football club based in Toronto, Ontario, Canada. The club competes in Major League Soccer (MLS) as a member of the Eastern Conference. Toronto FC joined MLS in 2007 as an expansion team and became the first Canadian franchise in the league. It also became the thirteenth member of the league. Toronto was granted an MLS team in 2005. Maple Leaf Sports & Entertainment (MLSE) paid $10 million for the franchise in October 2005. Richard Peddie, president of MLSE, announced this in the Toronto Star. MLSE’s immediate goal was to build the Exhibition Place stadium, which was set to debut in the 2007 season.

The nickname choice was entrusted to the design firm AmoebaCorp. The specialists developed several options that were presented to the public in 2006. Initially, the club wanted to be named Toronto Northmen, and 40% of online voting supported the simple Toronto FC. However, MLSE preferred “Inter Toronto” because it wanted to show the city’s cosmopolitanism and attract Italians, Portuguese, and Colombians to its fan base.

After information leaks led to negative feedback, the owners abandoned this idea. The name of the thirteenth MLS franchise, Toronto FC, was announced by Larry Tanenbaum, chairman of MLSE, on May 11, 2006. This is a tribute to European sports traditions, including writing FC instead of “football club.” The club is also referred to as TFC.

The team’s first motto, created by AmoebaCorp, was announced the same year: “All for One.” With this motto, the club owners aimed to unite football fans who supported several football clubs at once. The official team colors are red as the primary, and black, gray, and white as secondary. Hence the nickname “The Reds.”

Currently, the franchise is owned by the large company Maple Leaf Sports & Entertainment, which is involved in sports and commercial real estate; shares are owned by the following enterprises: Kilmer Sports (25%), BCE (37.5%), and Rogers Communications (37.5%).

Meaning and History

Toronto FC Logo History

Paul Beirne, Vice President of Business Operations, was responsible for launching and managing Toronto FC, overseeing brand development, positioning, and launch. He takes pride in the fact that the club’s logo avoided typical Canadian imagery. Under his guidance, Major League Soccer designers developed the concept of the Toronto FC logo and created preliminary sketches. The final version of the logo was done by the design firm AmoebaCorp.

2007 – today

Toronto Logo 2007- present

The main logo of Toronto FC depicts a heraldic shield. Above it runs a polygonal line, and a stylized maple leaf crowns the line. The leaf consists of 4 white pentagons with a red outline – 1 in the center and three on each side.

What is Toronto FC?

Toronto FC (shortened to TFC) is a Canadian professional football team that competes in MLS, representing the Eastern Conference. Founded in 2005, the team plays its matches at BMO Field. The club joined Major League Soccer in 2007, becoming the first franchise from Canada. It is owned by Maple Leaf Sports & Entertainment.

A large dark gray letter “T” occupies most of the Toronto FC emblem. On both sides of it are the letters “F” and “C”. Also, a wide ribbon with the inscription “Toronto” runs through the entire emblem. The font is large, with abbreviations and shadows. White symbols contrast with the red background. The main contours of elements in the Toronto logo are also red. Geometric patterns inside the shield are dark gray, white, and light gray.

Toronto FC: Interesting Facts

Toronto FC is a soccer team that joined Major League Soccer (MLS) in 2007 and quickly became one of the best teams in the league.

  1. First Canadian Team: They were the first team from Canada to join MLS. This was a big deal because it also helped other Canadian teams like Vancouver Whitecaps FC and Montreal Impact join the league,
  2. Their Stadium: They play at BMO Field in Toronto, which opened in 2007. This place is known for having excited fans and has been updated a few times to make it even better for watching games.
  3. Fans: Toronto FC has passionate fan groups, like the Red Patch Boys and U-Sector. They make games fun and show how much people in Toronto love soccer.
  4. Winning Big: In 2017, they won the MLS Cup for the first time. That year, they also won the Supporters’ Shield for having the best regular-season record and the Canadian Championship, making them the first MLS team to win all three in one year.
  5. Champions in Canada: They’ve won the Canadian Championship many times. Winning this gets them into the CONCACAF Champions League, where they play against top teams from North and Central America and the Caribbean.
  6. Famous Players: Big soccer stars like Sebastian Giovinco, Michael Bradley, and Jozy Altidore have played for Toronto FC. Giovinco was especially amazing and won the MLS MVP award in 2015.
  7. Breaking Records: In 2017, they scored 69 points during the regular season, the most any team had scored. This shows how good they were.
  8. Helping the Community: Toronto FC does a lot to help people in Toronto, such as promoting youth soccer, supporting charities, and working on health projects.
  9. Training Facility: They have a modern training facility called the BMO Training Ground. It’s where their teams practice and work on becoming better players.
  10. Famous Worldwide: Their big win in 2017 made people worldwide notice MLS more. It showed that soccer in the league is getting good.

Toronto FC has done a lot for soccer in Canada, from winning big trophies to making soccer more popular. They have great fans, help their community, and are known for being a top team.

Font and Colors

Toronto emblem

The logo of the Toronto football club is far from classic, although it contains a traditional symbol of Canada – the maple leaf. However, it is depicted in a modern style and represents a composite figure of four pentagons, not the usual crown-shaped leaf. This was done specifically to move away from clichéd images and present something new, in line with modern trends.

Thus, the designers managed to maintain the archetype characteristic of Canadian culture while avoiding simple copying. They offered a fresh vision of classic symbolism, which adorned the heraldic shield and became the basis for the club’s visual identification.

Toronto symbol

The font of the “TORONTO” inscription was developed by the same people who created the graphic part of the emblem. The concept was formulated by Major League Soccer designers, and the embodiment was handled by AmoebaCorp. As a result of joint creativity, they managed to create an unusual font with serifs and distinctly expressed geometric shapes. It was also used for the large letter “T” and the small “FC.”

The unity of all elements of Toronto Football Club’s visual identity is emphasized by the team’s colors, represented in the logo: white, red (#AB1E2D), dark gray (#3F4743), and gray (#A3AAAD). This demonstrates the conceptual nature of the style and an attempt to present the football club as a brand.

Toronto FC color codes

Upsdell RedHex color:#ab1e2d
RGB:171 30 45
CMYK:0 82 74 33
Pantone:PMS 186 C
Outer SpaceHex color:#3f4743
RGB:63 71 67
CMYK:11 0 6 72
Pantone:PMS 446 C
Dark GrayHex color:#a3aaad
RGB:163 170 173
CMYK:6 2 0 32
Pantone:PMS 429 C