Track and Field Logo

Track&Field LogoTrack and Field Logo PNG

The Track & Field logo is clearly about sports and running. The emblem represents a company offering clothing for comfortable fitness activities and unrestricted movement. The logo features sporty simplicity and minimalism.

Track and Field: Brand overview

Track&Field’s history started in 1988, when the company was formally established in São Paulo, Brazil. Marcio and Maria Farias, a husband-and-wife team, started the company because they saw the potential in producing premium sportswear for an active lifestyle. The initial focus was on making athletic apparel for fitness and jogging. Marcio and Maria Farias, also athletes, wanted to design goods that would be comfortable and helpful for those who lead active lives.

The firm started aggressively expanding in the Brazilian market in the 1990s. Its product lines expanded to include swimming, yoga, and other sports. The company gained recognition for its high standards and creative approach to sportswear design.

In 1998, the brand established its first flagship store in São Paulo. This signaled the beginning of a new stage in the business’s growth, enabling direct communication with clients and providing a distinctive purchasing experience.

During the 2000s, the business kept growing its retail network throughout Brazil. Along with creating sportswear, the firm evolved into a lifestyle brand offering everyday items for an active lifestyle.

In 2008, the company introduced its first footwear brand to expand its product line and provide clients with a comprehensive selection of sports and active recreation items.

To commemorate the 20th anniversary, a series of special events and an anniversary collection were unveiled in 2010. By this point, the brand was firmly established as one of Brazil’s top sports brands.

The company’s global development began in 2012 with the opening of its first location outside of Brazil, in Miami, USA. This marked the start of the brand’s international expansion.

In 2014, the firm introduced T&F Sports, a loyalty program that rewarded users for participating in sports activities, leading an active lifestyle, and offering discounts.

The company officially sponsored the Brazilian Olympic squad in 2016 during the Olympics in Rio de Janeiro. This cooperation significantly boosted the brand’s recognition abroad.

A new worldwide marketing campaign was launched in 2018 to commemorate the 30th anniversary and to encourage an active and healthy lifestyle.

In 2021, the company improved its internet presence as part of its ongoing effort to adjust to shifting market conditions. A smartphone app was released that allowed users to track their physical activity in addition to shopping, and the online store’s functionality was greatly enhanced. A new collection of recycled-material eco-friendly sportswear was unveiled the same year, demonstrating the company’s increasing dedication to ethical production practices and sustainable growth.

Portugal and Spain were among the European nations where the company opened new locations in 2022 as part of its global expansion, an essential component of its global strategy. A new line of clothing called “T&F Tech” was also introduced, which fused smart device components—like integrated sensors for tracking physical activity—with cutting-edge athletic technology.

In 2023, a unique collection was released to commemorate the 35th anniversary, inspired by the company’s most well-liked models. Along with a global wellness effort named “35 Days of Wellness,” free online workouts and consultations regarding healthy living were offered as part of the celebration. The company expanded its market share in the outdoor activity sector by launching a new range of apparel and equipment for trail running and hiking.

In early 2024, the firm announced ambitions to increase its footprint in the healthy lifestyle sector by launching its nutritional supplements and sports nutrition line. The company also started working with well-known athletes and fitness influencers to produce unique collections and organize international fitness challenges.

Meaning and History

Track&Field Logo History

What is Track and Field?

It is a Brazilian activewear and lifestyle brand influencing the fitness and fashion industry. Originating in Brazil, the company has become a leading manufacturer of sportswear and accessories. It offers a wide range of sportswear, including workout, running, swimming, and casual wear. The brand is known for its use of technical fabrics and ergonomic designs to meet the needs of athletes and fitness enthusiasts. With a strong presence in Brazil and expanding international reach, the company has established itself as a brand for active people who appreciate premium sportswear.

1988 – 2022

Track&Field Logo 1988

The first emblem consisted of bold, uppercase letters closely packed together. The compactness conveyed the unity of a sports throw, hinting at powerful, well-developed muscles.

The letters of the inscription exude stability and strength. The brand creates items for athletes dedicated to movement and exercise. The company’s clients are known for their excellent health and need comfortable, durable clothing that can withstand constant wear. The company offers the most robust and high-quality products.

2022 – today

Track&Field Logo

The emblem’s concept has been completely revised. The brand has become a platform for a healthy lifestyle, encouraging people to make sports as essential as breathing. The new emblem conveys lightness, freedom, and deep balance. It is associated with modern digital technology and minimalism. The identity reflects the inner balance that comes after exercising. The lines also indicate a continuous commitment to a sporty lifestyle.