Track and Field Logo PNG
The Track & Field logo is clearly about sports and running. The emblem represents a company offering clothing for comfortable fitness activities and unrestricted movement. The logo features sporty simplicity and minimalism.
Track&Field was founded in 1988 in São Paulo, Brazil, by Marcio and Maria Farias. As athletes themselves, they focused on fitness and running apparel for people with active routines. The brand started with sportswear built around comfort, function, and higher production standards.
During the 1990s, Track&Field expanded across the Brazilian market and added products for swimming, yoga, and other sports. In 1998, the company opened its first flagship store in São Paulo, giving customers direct access to the brand’s collections. In the 2000s, its retail network expanded across Brazil, and the company moved from sportswear to a broader active-lifestyle format.
In 2008, Track&Field introduced its first footwear line. In 2010, it marked its 20th anniversary with events and a special collection. International expansion began in 2012 with a location in Miami, followed by T&F Sports in 2014, a loyalty program tied to sports events and discounts. In 2016, the company sponsored Brazil’s Olympic team during the Rio de Janeiro Games, and in 2018, it launched a 30th-anniversary campaign.
In 2021, Track&Field improved its online store, released a mobile app for shopping and activity tracking, and introduced sportswear made from recycled materials. In 2022, it opened locations in Portugal and Spain and presented T&F Tech with built-in sensors for activity tracking. In 2023, the brand released a 35th-anniversary collection, ran the “35 Days of Health” campaign, and added trail-running and hiking products. In 2024, it announced sports nutrition plans and collaborations with athletes and fitness influencers.
Meaning and History
What is Track and Field?
It is a Brazilian activewear and lifestyle brand that influences the fitness and fashion industries. Originating in Brazil, the company has become a leading manufacturer of sportswear and accessories. It offers a wide range of sportswear, including workout, running, swimming, and casual wear. The brand is known for its use of technical fabrics and ergonomic designs to meet the needs of athletes and fitness enthusiasts. With a strong presence in Brazil and expanding international reach, the company has established itself as a brand for active people who appreciate premium sportswear.
1988 – 2022
The first emblem consisted of bold, uppercase letters closely packed together. The compactness conveyed the unity of a sports throw, hinting at powerful, well-developed muscles.
The letters of the inscription exude stability and strength. The brand creates items for athletes dedicated to movement and exercise. The company’s clients are known for their excellent health and need comfortable, durable clothing that can withstand constant wear. The company offers the most robust and high-quality products.
2022 – today
The emblem’s concept has been completely revised. The brand has become a platform for a healthy lifestyle, encouraging people to make sports as essential as breathing. The new emblem conveys lightness, freedom, and deep balance. It is associated with modern digital technology and minimalism. The identity reflects the inner balance that comes after exercising. The lines also indicate a continuous commitment to a sporty lifestyle.