Tulane University Logo PNG
The Tulane University logo and seal were created in different eras but share a central element – a heraldic shield. The emblem has a complex, intricate shape and is the basis for the monogram of the letters “TU.” On the seal, there is a triangular shield depicting symbols of New Orleans and the state of Louisiana.
Tulane University: Brand overview
Tulane University in Louisiana was named in 1884 in honor of Paul Tulane, an American philanthropist and businessman involved in clothing and haberdashery. Tulane generously donated his property in New Orleans to create the Tulane Educational Fund, which decided not to establish a new institution but to support an existing one, then known as the University of Louisiana. As a result, the public institution transitioned into a private one, adopting the Tulane name. Initially founded in 1834 as the Medical College of Louisiana to combat epidemics such as yellow fever and cholera, the institution soon expanded, offering law, commerce, and science programs. Josephine Louise Newcomb later founded America’s first coordinated women’s college, the Sophie Newcomb Memorial College, further enriching its educational scope. After relocating to its current Garden District campus, the university became known for its tropical medicine and public health expertise. Throughout its history, Tulane has navigated significant challenges, from the Civil War to Hurricane Katrina, consistently contributing to military training and medical research, and today it continues attracting students from across the United States and internationally, distinguished as a leading research institution deeply connected to New Orleans’ vibrant culture. The Tulane Green Wave is the university’s athletic team.
Meaning and History
The university’s motto – non sibi, sed suis – speaks to the aspiration to improve society’s life. It is represented on the seal, which can be seen on the flag, diplomas, and official documents. In other cases, the logo is used with a wordmark and an emblem as a shield with a monogram.
1834 – today
The Tulane University logo reflects the institution’s heritage by combining traditional elements with a clean, contemporary structure. At the shield’s center are the interlocking letters “T” and “U,” layered to form a unified, solid composition. The “T,” placed in the foreground appears more prominent due to its bold white strokes and subtle outline, distinguishing it from a dark green background.
The shield is framed by a double border in white and black, adding clarity and contrast to the emblem without overpowering the central figures. The university’s name is to the right of the shield, set in two lines. The text uses a serif typeface in a rich green tone, mirroring the color of the emblem. The font balances formality and softness, with smooth curves and defined ends that give the lettering a sense of rhythm.
Altogether, the elements form a cohesive visual identity that reflects Tulane’s academic legacy while maintaining a current, energetic tone. The logo carries the weight of history and the presence of a modern university with confidence and restraint.
What is Tulane University?
The Tulane University of Louisiana is a higher education institution in New Orleans, one of the best in the United States. Shortly after its establishment in 1834, it was a public institution called the Medical College of Louisiana. But in 1884, control of the educational institution passed to the Tulane Educational Fund, created thanks to the donations of businessman Paul Tulane. It was then that Tulane University received its current name.
The Seal
Unlike the logo, the university seal is intended for special occasions. It can be seen at official events, on documents and diplomas, on the institution’s flag, and above the entrance to the Howard-Tilton Memorial Library. The main element of the seal is a triangular heraldic shield with a narrowing at the top. It is divided into four segments, red and black, arranged in a checkerboard pattern.
In the red quarters, light gray crescents are depicted, which are directed “horns” upwards and are complemented by small five-pointed stars of yellow color on the right and left. These signs were taken from the coat of arms of Jean-Baptiste Le Moyne de Bienville, the man who founded New Orleans. The red-gray stripe, drawn directly above the shield, symbolizes the famous cloak of Bienville. In the black segments, there are three gray towers in each part. They are borrowed from the coat of arms of the French city of Tours, where Sieur de Bienville was born.
On the folded cloak sits a light-brown pelican. It is in the nest, along with three chicks. This bird is the official symbol of Louisiana and is depicted on the state seal. According to legend, it pecks at its breast to feed its young with its blood. The image of the mother pelican embodies Christian mercy and reflects the motto “non sibi, sed suis,” written on a white ribbon in the lower half of the seal.
“Not for oneself, but for one’s own” – this is the main principle of Tulane University’s work. The Latin inscription is made in a contrasting font with serifs. It is separated by the number “1834”, which represents the year of the founding of the Medical College of Louisiana, which gave rise to the modern educational institution. The ribbon adorns an olive-green protrusion at the bottom of the shield. The same protrusion serves as the base for the pelican at the top. The seal has a light blue frame with a wide brown outline. There, the full name of the university is written in large letters.
The seal, logo, emblem, and monogram are the foundation of Tulane University’s visual identity. The system of symbols is built on the rich historical heritage of the institution, which has existed since 1834, as well as its native city of New Orleans and the state of Louisiana.
Font and Colors
The university’s logo uses a serif typeface reminiscent of Times New Roman or Garamond, with custom adjustments and distinct characteristics. The letterforms are smooth and well-proportioned, with gently curved edges that create a sense of balance and tradition. The overall style of the text feels composed and formal, reinforcing the institution’s historical foundation. Each letter carries subtle differences in stroke width, giving the typography a natural and expressive quality.
The primary color is a muted green with an olive undertone, evoking associations with natural calm and freshness. The choice of green reflects the university’s connection to Louisiana’s environment and cultural roots. Alongside green, the university’s official visual elements incorporate additional tones: refined grays, deep blue, red, yellow, and dark brown. This broader palette brings richness and depth to the university’s coat of arms, offering visual variety while preserving a disciplined and dignified appearance.