Tulane University Logo

Tulane University LogoTulane University Logo PNG

The Tulane University logo and seal were created in different eras, but they share a central element – a heraldic shield. The emblem has a complex, intricate shape and serves as the basis for the monogram of the letters “TU.” On the seal, there is a triangular shield depicting symbols of New Orleans and the state of Louisiana.

Tulane University: Brand overview

New Orleans, Louisiana, United States
Tulane University enrolls students from all regions of the United States and from dozens of countries around the world. Its popularity is due to the vast number of professions that can be acquired here. Additionally, this institution is considered one of the best in terms of research activity and one of the oldest universities in America, having been established in 1834. Its original specialization was medicine, as there was a pressing need to treat plague, yellow fever, and smallpox at the time.

Meaning and History

Tulane University Logo History

The Tulane University of Louisiana was named in 1884 in honor of American philanthropist Paul Tulane, who owned a clothing and haberdashery business. This individual contributed to the creation of the Tulane Educational Fund by donating his property in New Orleans for educational purposes. The fund’s administration decided not to create a new institution but to help an existing educational institution, then known as the University of Louisiana. As a result, the public university became private, and the word “Tulane” was added to its name.

The university’s motto – non sibi, sed suis – speaks to the aspiration to improve society’s life. It is represented on the seal, which can be seen on the flag, diplomas, and official documents. In other cases, the logo is used, consisting of a wordmark and an emblem in the form of a shield with a monogram.

The designers depicted the abbreviation “TU” against the background of a triangular coat of arms shield with two inverted arcs at the head. The “U” is in the background, and the “T” is in the foreground. Both letters are white, so the only thing that separates them is the thin black outlines. The inner part of the shield is dark green. The double frame is made in two opposite colors: white and black.

As a rule, the emblem is used together with the wordmark. The phrase “TULANE UNIVERSITY,” positioned to the right, is divided into two lines aligned to the left edge. The inscription consists entirely of uppercase letters in the same dark green shade used for the shield. Expressive curves, contrasting stroke thickness, and elegant serifs create a sense of dynamism.

What is Tulane University?

The Tulane University of Louisiana is a higher education institution in New Orleans, one of the best in the United States. Shortly after its establishment in 1834, it was a public institution called the Medical College of Louisiana. But in 1884, control of the educational institution passed to the Tulane Educational Fund, created thanks to the donations of businessman Paul Tulane. It was then that Tulane University received its current name.


Tulane University Seal Logo

Unlike the logo, the university seal is intended for special occasions. It can be seen at official events, documents, and diplomas, on the institution’s flag, and above the entrance to the Howard-Tilton Memorial Library. The main element of the seal is a triangular heraldic shield with a narrowing at the top. It is divided into four segments: two red and two black, arranged in a checkerboard pattern.

In the red quarters, light gray crescents are depicted, which are directed “horns” upwards and are complemented by small five-pointed stars of yellow color on the right and left. These signs were taken from the coat of arms of Jean-Baptiste Le Moyne de Bienville – the man who founded New Orleans. The red-gray stripe, drawn directly above the shield, symbolizes the famous cloak of Bienville. In the black segments, there are gray towers – three in each part. They are borrowed from the coat of arms of the French city of Tours, where Sieur de Bienville was born.

On the folded cloak sits a light-brown pelican. It is in the nest, along with three chicks. This bird is the official symbol of Louisiana and is depicted on the state seal. According to legend, it pecks at its breast to feed its young with its own blood. The image of the mother pelican embodies Christian mercy and reflects the motto “non sibi, sed suis,” written on a white ribbon in the lower half of the seal.

“Not for oneself, but for one’s own” – this is the main principle of Tulane University’s work. The Latin inscription is made in a contrasting font with serifs. It is separated by the number “1834”, which represents the year of the founding of the Medical College of Louisiana, which gave rise to the modern educational institution. The ribbon adorns an olive-green protrusion at the bottom of the shield. The same protrusion serves as the base for the pelican at the top. The seal has a light blue frame with a wide brown outline. There, in large letters, the full name of the university is written.

The seal, logo, and emblem with a monogram make up the foundation of Tulane University’s visual identity. The system of symbols is built on the rich historical heritage of the institution, which has existed since 1834, as well as its native city of New Orleans and the state of Louisiana.

Font and Colors

Tulane University Emblem

Judging by the shape of the letters, the developers used one of the university’s proprietary fonts for the word mark – Baskerville SemiBold. It is a contrasting serif font with long, thin, and slightly asymmetrical serifs. As for the inscriptions on the seal, they are designed with two similar serif fonts. The glyphs in the monogram were created from scratch and have an individual designs.

The main elements of the logo are colored in olive green with the addition of white. The seal’s palette is more diverse. It includes light gray, red, black, yellow, white, blue, green, and dark brown.

Tulane University Symbol

Tulane University color codes

Deep Bottle GreenHex color:#20543f
RGB:32 84 63
CMYK:62 0 25 67
Pantone:PMS 7729 C
Blizzard BlueHex color:#71c5e8
RGB:113 197 232
CMYK:51 15 0 9
Pantone:PMS 311 C