The UCI logo demonstrates the diversity of participating countries and the types of competitions that the organization oversees. The emblem is filled with movement and speed. Orderliness can be traced in the elements as the main characteristic of the association.
UCI: Brand overview
The Union Cycliste Internationale (UCI) was founded on April 14, 1900, in Paris by representatives of cycling federations from Belgium, France, Italy, Switzerland, and the United States to oversee international cycling competitions and standardize rules. Initially based in Paris, UCI moved its headquarters to Geneva and eventually to Aigle, Switzerland, where it established the World Cycling Centre. Throughout its history, UCI has navigated complex relationships with professional and amateur cycling, experienced periods of division and reunification, and grappled with doping controversies, most notably the Lance Armstrong scandal. Significant reforms have strengthened anti-doping measures and expanded cycling globally, including new safety standards and updated competition formats. Recently, UCI has actively developed women’s cycling, introduced disciplines like gravel racing, and organized landmark events such as the combined World Championships. At the Paris Olympics in 2024, UCI oversaw cycling events, adding the women’s Madison race, and launched a comprehensive cycling development strategy extending through 2030. Today, UCI manages various disciplines worldwide, from road and track racing to BMX and mountain biking, continuously adapting to technological advances and expanding the sport’s global presence.
Meaning and History
UCI consists of two federations and has been uniting amateur and professional cyclists since 1900, regardless of gender or country of residence. The first amateur world championships took place in 1921, while the professional championships began in 1927.
The organization’s logo has changed only once in its 120-year history, during the tenure of director Brian Cookson.
What is UCI?
It is an international organization that governs and regulates cycling competitions across various disciplines, including road racing, track cycling, mountain biking, BMX, and cyclo-cross. It sets competition rules, enforces anti-doping regulations, develops a licensing system for athletes and teams, and organizes major global cycling events like the Tour de France, Giro d’Italia, and Vuelta a España.
1900
The logo that appeared in the 1900s became the first visual representation of the organization. It consisted of an abbreviated name rendered in bold, slightly rounded characters without decorative elements. The inscription was straight, clear, and restrained. It conveyed confidence and reliability. The logo reflected the era’s principles of minimalism: no unnecessary details or complex shapes.
before 1990s
After introducing a new design in the 1990s, the logo took on a completely different form and tone. The emblem featured an unusual pentagonal frame with an inner golden outline, containing a circle with the inscription “UCI.” The five colors on the outer segments symbolize the unity of the global cycling community.
The multicolored areas—blue, red, black, yellow, and green—represented the traditional colors of the five continents in the Olympic movement with which cycling is closely connected. The central circle, surrounded by a golden element, resembled a bicycle wheel and evoked the concepts of cyclicality and athletic motion. With the update of its visual identity, UCI entered a new era, where bright colors and sharp geometric lines reflected a modern approach to sports and competition.
1990s – 2015
The logo consisted of the company’s abbreviation, an encompassing ellipse, and a series of rectangles to the right of the name.
The letters UCI stand for Union Cycliste Internationale or International Cycling Union.
The elliptical shape symbolizes journeys on routes in different countries, indicating global reach (the amateur federation alone has 127 members from all continents). The figure represents a web of bicycle roads, which are being allocated more kilometers in different parts of the globe. Infrastructure is actively developing in Japan, the United States, and the Baltic countries.
The rectangles are arranged in a zebra pattern, repeating the trajectory of the ellipse and representing a bicycle path. It is usually separated from the main car road by a white stripe, which is represented by the oval line around the inscription. The colors used for the rectangles indicate the color of the paths in different countries. The main colors are red, green, blue, and dark gray. The marking is white or yellow.
The colors also indicate the countries that created the UCI (France, the United States, Belgium, Italy, and Switzerland). Due to the design features, the rectangles are of different sizes, demonstrating the varying voting rights of association members. The weight of a country used to depend on the number of tracks and routes. Some participants had zero votes.
Another meaning of the stripes is the World Championships. Multicolored team uniforms, different track colors, and multicolored flags of participating countries are all encrypted in the colorful rainbow.
Overall, the logo looks dynamic and conveys the spirit of movement, riding, and racing.
2015 – today
The main reason for the emblem’s modernization in 2015 was the need to decipher the name. After the acronym, which now consists of capital letters, is the full name of the Union. The words are arranged in three levels and do not exceed the height of the UCI inscription.
The capital letters of the acronym indicate the wide coverage of countries and types of competitions the organization manages. They show its stability and the preservation of its positions for over 100 years.
In the new logo, the ellipse has disappeared, making the composition more compact. The primary colors of the bike paths remain. Still, now they are arranged in an element wrapping around the first vertical line of the letter U. The image resembles a bicycle parking area, which is increasingly common in developed countries, and the stripes on the tracks.
The emblem is stretched forward as if racing along bicycle paths toward the finish line.
Font and Colors
The logo’s main color is black, which is used for the inscriptions. It represents the shade of asphalt and bicycle tires, indicating stability and strength. The colors of the stripes from top to bottom are related to the markings on the track:
- Blue is the stayer line for regular training.
- Red – the sprinter line is in this color.
- Black – the measuring line for determining the length of the velodrome.
- Yellow is the only one not related to the markings. However, the overall track surface is often made of light yellow wood.
- Green – the quiet riding zone, also called the “green” zone.
The inscription’s font is even and smooth, without serifs, conveying the streamlined forms necessary for high-speed riding.
Font and Colors
The logo is designed in a bold geometric typeface without additional strokes or decorative elements. The clear, precise letters appear modern and confident, resembling well-known commercial fonts such as Posterama or Nexa.
The color palette aligns seamlessly with Olympic symbolism: five segments—blue, red, black, yellow, and green—represent the global unity of cycling, emphasizing the organization’s international status and scale. The palette recalls Olympic traditions and highlights the Union’s close connection to the world’s major sporting events.
The logo reflects contemporary ideas of sport: vibrancy without excess, clarity without unnecessary complexity. It conveys the unity of cycling and its dynamic growth on the international stage.