The UCI logo demonstrates the diversity of participating countries and the types of competitions that the organization oversees. The emblem is filled with movement and speed. Orderliness can be traced in the elements as the main characteristic of the association.
UCI: Brand overview
Founded: | 14 April 1900 |
Headquarters: | Aigle, Switzerland |
Website: | uci.org |
Meaning and History
UCI consists of two federations and has been uniting amateur and professional cyclists since 1900, regardless of gender or country of residence. The first amateur world championships took place in 1921, while the professional championships began in 1927.
The organization’s logo has changed only once in its 120-year history, during the tenure of director Brian Cookson.
What is UCI?
An organization that has been managing international federations of amateur and professional cycling since 1900. Its headquarters are located in Switzerland.
1900 – 2015
The first logo consisted of the company’s abbreviation, an encompassing ellipse, and a series of rectangles to the right of the name.
The letters UCI stand for Union Cycliste Internationale or International Cycling Union.
The elliptical shape symbolizes journeys on routes in different countries, indicating global reach (the amateur federation alone has 127 members from all continents). The figure represents a web of bicycle roads, which are being allocated more and more kilometers in different parts of the globe. Infrastructure is developing particularly actively in Japan, the United States, and the Baltic countries.
The rectangles are arranged in a zebra pattern, repeating the trajectory of the ellipse and representing a bicycle path. It is usually separated from the main car road by a white stripe, which is represented by the oval line around the inscription. The colors used for the rectangles indicate the color of the paths in different countries. The main colors are red, green, blue, and dark gray. The marking is white or yellow.
The five colors also indicate the five countries that created the UCI (France, the United States, Belgium, Italy, and Switzerland). Due to the design features, the rectangles are of different sizes, demonstrating the varying voting rights of association members. The weight of a country used to depend on the number of tracks and routes. Some participants had zero votes.
Another meaning of the stripes is the World Championships. Multicolored team uniforms, different track colors, and multicolored flags of participating countries are all encrypted in the colorful rainbow.
Overall, the logo looks dynamic and conveys the spirit of movement, riding, and racing.
2015 – today
The main reason for the emblem’s modernization in 2015 was the need to decipher the name. After the acronym, which now consists of capital letters, is the full name of the union. The words are arranged in three levels and do not exceed the height of the UCI inscription.
The capital letters of the acronym indicate the wide coverage of countries and types of competitions that the organization manages. They show its stability and the preservation of its positions for over 100 years.
In the new logo, the ellipse has disappeared, making the composition more compact. The primary colors of the bike paths remain. Still, now they are arranged in an element wrapping around the first vertical line of the letter U. The image resembles a bicycle parking area, which is increasingly common in developed countries, and the stripes on the tracks.
The emblem is stretched forward as if racing along bicycle paths toward the finish line.
Font and Colors
The main color of the logo is black, which is used for the inscriptions. It represents the shade of asphalt and bicycle tires, indicating stability and strength. The colors of the stripes from top to bottom are related to the markings on the track:
- Blue – the stayer line for regular training.
- Red – the sprinter line is in this color.
- Black – the measuring line for determining the length of the velodrome.
- Yellow – the only one not related to the markings. However, the overall track surface is often made of light-yellow wood.
- Green – the quiet riding zone, also called the “green” zone.
The inscription’s font is even and smooth, without serifs, conveying the streamlined forms necessary for high-speed riding.
UCI color codes
French Blue | Hex color: | #1f77bd |
---|---|---|
RGB: | 31 119 189 | |
CMYK: | 84 37 0 26 | |
Pantone: | PMS 7461 C |
Cardinal | Hex color: | #c8203e |
---|---|---|
RGB: | 200 32 62 | |
CMYK: | 0 84 69 22 | |
Pantone: | PMS 199 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |
Golden Yellow | Hex color: | #f9e102 |
---|---|---|
RGB: | 249 225 2 | |
CMYK: | 0 10 99 2 | |
Pantone: | PMS 108 C |
Bice Green | Hex color: | #33b44a |
---|---|---|
RGB: | 51 180 74 | |
CMYK: | 72 0 59 29 | |
Pantone: | PMS 354 C |