Under Armour Logo PNG
Providing recognition for Under Armor sports products, the company’s logo has become a reflection of the stylized treatment of the monogram. Being the result of a mistake, everyone liked this name. A bright and conspicuous emblem brought success.
Under Armour: Brand overview
| Founded: | 1996 |
| Founder: | Kevin Plank |
| Headquarters: |
Baltimore, Maryland, U.S. |
| Website: | underarmour.com |
Meaning and History
On the emblem, the phrase “Under Armor” was originally beaten. It appeared entirely by accident. Kevin Plank wanted to name his brand “Body Armor,” as reported to his brother Bill. But he misunderstood what he heard and thought that we were talking about Under Armor. Both of them liked this version, and they decided to leave it. The only change was spelling: in the second word, the abbreviated American suffix -or was replaced by the British -our. This is because a free number was available for the selected name.
The company owes its success to a bright and visible logo. Back in 1996, Jeff George, the defender of the Oakland Raiders team, appeared on the homepage of USA Today in a signature turtleneck with the Under Armour logo. The emblem was immediately noticed. After that, they began to order football equipment produced by Kevin Plank actively. Of course, the aesthetic component also matters, but the trademark is a certain design feature.
The design of the logo has changed several times.
What is Under Armor?
Under Armor is a US company. It is known all over the world for its main products: sportswear and equipment. And since 2006, footwear has also been produced under this brand.
1996 – 1997
In 1996, the lines were smoother and elongated on the logo.
1997 – 1998
In 1997, the length of the lines decreased because the logo was placed inside the ellipse.
1998 – 1999
In 1998, the central parts of the semicircles became narrow, and the edges were noticeably thickened.
1999 – 2005
In 1999, the brand symbol was left without any borders that previously surrounded it. Under the symbol was the inscription “UNDER ARMOR,” and below it, the second inscription “Performance Apparel.”
2005 – today
In 2005, the inscription “Performance Apparel” was removed. In this form, the trademark has survived to the present day.
Font and Colors
The graphic symbol of the brand consists of two semicircles. They are mirrored and intersect at two points. The first figure is directed upwards and denotes the letter “U.” The second looks down and shows “A.” Together, both elements form a unique monogram, somewhat reminiscent of an inverted Chanel logo.
A font designed specifically for the company, used since 1997. The “Under Armor” was made with this font. The inscription is under the original brand symbol. All letters in words are capital, strict, sans-serif. Typography combines both sharp corners and smooth edges. This is a hint that the clothes may look aggressive, but they are still comfortable to wear. The horizontal strokes “D,” “E,” “R,” and “A” are short: on the left side, they do not reach the vertical lines.
Under Armour color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
What is the meaning of the Under Armor logo?
The Under Armor logo is a monogram of the letters ‘U’ and ‘A.’ That is, it represents, in fact, the company itself and has no additional meaning.
Is the Under Armor logo copyrighted?
The Under Armor logo is copyrighted. The company even sued Tingfeilong Sporting Goods Co., Ltd. and won the lawsuit.
Why is Under Armor Spelt with AU?
The word ‘Armor’ in the company’s name is spelled in the British manner (with the letter ‘U’), as its creator thought that the phone number 888-4ARMOR looked better than 888-44ARMOR. It was nothing more than trying to get a nice toll-free number.
Did Under Armor change their logo?
Under Armor changed its logo several times until it got its modern look in 2005.
