Under Armour Logo

Under Armour LogoUnder Armour Logo PNG

Ensuring the recognition of Under Armour sports products, the company’s logo became a reflection of the stylized treatment of the monogram. Being the result of a mistake, the name was liked by all. The bright and noticeable emblem brought success.

Under Armour: Brand overview

Founded:1996
Founder:Kevin Plank
Headquarters:
Baltimore, Maryland, U.S.
Website:underarmour.com
The American company Under Armour has been producing sports clothing, footwear, and equipment since 1996. Kevin Plank, a 23-year-old captain of a university football team, founded it. Initially, he created moisture-wicking uniforms but then significantly expanded the range.

Meaning and History

Under Armour Logo History

The phrase “Under Armor” was originally embossed on the emblem. It appeared entirely by chance. Kevin Plank wanted to name his brand “Body Armor,” which he mentioned to his brother Bill. However, Bill misunderstood and thought it was Under Armor. They both liked this version, and they decided to keep it. The only change was the spelling: the abbreviated American suffix -or was replaced with the British -our in the second word. This was because the chosen name had a toll-free number available.

The company owes its success to the bright and noticeable logo. In 1996, Jeff George, a defender for the Oakland Raiders, appeared on the front page of USA Today in a trademark turtleneck with the Under Armour logo. The emblem was immediately noticed. After that, football equipment produced by Kevin Plank began to be actively ordered. Of course, the aesthetic component also has significance, but the trademark is a certain design feature.

The design of the logo has changed several times.

What is Under Armor?

Under Armour is an American company. It is known worldwide for its main products: sports clothing and equipment. Since 2006, footwear has been released under this brand.

1996 – 1997

Under Armour Logo 1996-1997

In 1996, the lines in the logo became smoother and more elongated.

1997 – 1998

Under Armour Logo 1997-1998

In 1997, the length of the lines was reduced as the logo was placed inside an ellipse.

1998 – 1999

Under Armour Logo 1998-1999

In 1998, the central parts of the semicircles became narrow, and the edges noticeably thickened.

1999 – 2005

Under Armour Logo 1999-2005

In 1999, the brand symbol remained without the borders that previously surrounded it. Under the symbol appeared the inscription “UNDER ARMOR,” and below it, a second inscription, “Performance Apparel.”

2005 – today

Under Armour Logo 2005-present

In 2005, the inscription “Performance Apparel” was removed. The trademark has remained in this form to this day.

Font and Colors

Under Armour Emblem

The brand’s graphic symbol consists of two semicircles. They are mirror-reflected and intersect at two points. The first figure points upward and denotes the letter “U.” The second looks down and shows the letter “A.” Both elements form a unique monogram, somewhat reminiscent of the inverted Chanel logo.

Under Armour Symbol

The font, specially designed for the company, has been used since 1997. The inscription “Under Armor” was made with this font. The inscription is located under the original brand symbol. All letters in the words are uppercase, strict, sans-serif. The typography combines both sharp angles and smoothed edges. This hints that the clothing can look aggressive, but it is comfortable to wear. The horizontal strokes of “D,” “E,” “R,” and “A” are short: on the left side, they do not reach the vertical lines.

Under Armour color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

FAQ

What is the meaning of the Under Armour logo?

The Under Armour logo represents a monogram of the letters “U” and “A.” Essentially, it represents the company itself and has no additional meaning.

Is the Under Armour logo copyrighted?

The Under Armour logo is copyrighted. The company even sued Tingfeilong Sporting Goods Co., Ltd. and won the case.

Why is Under Armour spelled with AU?

The word “Armor” in the company’s name is spelled in the British manner (with the letter “U”) because its creator decided the phone number 888-4ARMOR looked better than 888-44ARMOR. It was merely an attempt to obtain a nice toll-free number.

Has Under Armour changed its logo?

The Under Armour company changed its logo several times until it acquired its modern look in 2005.

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