Under Armour Logo

Under Armour LogoUnder Armour Logo PNG

Providing recognition for Under Armor sports products, the company’s logo has become a reflection of the stylized treatment of the monogram. Being the result of a mistake, everyone liked this name. A bright and conspicuous emblem brought success.

Under Armour: Brand overview

Founded: 1996
Founder: Kevin Plank
Baltimore, Maryland, U.S.
Website: underarmour.com
The American company Under Armour has been manufacturing sportswear, shoes, and equipment since 1996. It was founded by Kevin Plank, a 23-year-old captain of a university football team. At first, he created moisture-absorbing uniforms, but then he significantly expanded the assortment.

Meaning and History

Under Armour Logo History

On the emblem, the phrase “Under Armor” was originally beaten. It appeared entirely by accident. Kevin Plank wanted to name his brand “Body Armor,” as reported to his brother Bill. But he misunderstood what he heard and thought that we were talking about Under Armor. Both of them liked this version, and they decided to leave it. The only change was spelling: in the second word, the abbreviated American suffix -or was replaced by the British -our. This is because a free number was available for the selected name.

The company owes its success to a bright and visible logo. Back in 1996, Jeff George, the defender of the Oakland Raiders team, appeared on the homepage of USA Today in a signature turtleneck with the Under Armour logo. The emblem was immediately noticed. After that, they began to order football equipment produced by Kevin Plank actively. Of course, the aesthetic component also matters, but the trademark is a certain design feature.

The design of the logo has changed several times.

What is Under Armor?

Under Armor is a US company. It is known all over the world for its main products: sportswear and equipment. And since 2006, footwear has also been produced under this brand.

1996 – 1997

Under Armour Logo 1996-1997

In 1996, the lines were smoother and elongated on the logo.

1997 – 1998

Under Armour Logo 1997-1998

In 1997, the length of the lines decreased because the logo was placed inside the ellipse.

1998 – 1999

Under Armour Logo 1998-1999

In 1998, the central parts of the semicircles became narrow, and the edges were noticeably thickened.

1999 – 2005

Under Armour Logo 1999-2005

In 1999, the brand symbol was left without any borders that previously surrounded it. Under the symbol was the inscription “UNDER ARMOR,” and below it, the second inscription “Performance Apparel.”

2005 – today

Under Armour Logo 2005-present

In 2005, the inscription “Performance Apparel” was removed. In this form, the trademark has survived to the present day.

Font and Colors

Under Armour Emblem

The graphic symbol of the brand consists of two semicircles. They are mirrored and intersect at two points. The first figure is directed upwards and denotes the letter “U.” The second looks down and shows “A.” Together, both elements form a unique monogram, somewhat reminiscent of an inverted Chanel logo.

Under Armour Symbol

A font designed specifically for the company, used since 1997. The “Under Armor” was made with this font. The inscription is under the original brand symbol. All letters in words are capital, strict, sans-serif. Typography combines both sharp corners and smooth edges. This is a hint that the clothes may look aggressive, but they are still comfortable to wear. The horizontal strokes “D,” “E,” “R,” and “A” are short: on the left side, they do not reach the vertical lines.

Under Armour color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What is the meaning of the Under Armor logo?

The Under Armor logo is a monogram of the letters ‘U’ and ‘A.’ That is, it represents, in fact, the company itself and has no additional meaning.

Is the Under Armor logo copyrighted?

The Under Armor logo is copyrighted. The company even sued Tingfeilong Sporting Goods Co., Ltd. and won the lawsuit.

Why is Under Armor Spelt with AU?

The word ‘Armor’ in the company’s name is spelled in the British manner (with the letter ‘U’), as its creator thought that the phone number 888-4ARMOR looked better than 888-44ARMOR. It was nothing more than trying to get a nice toll-free number.

Did Under Armor change their logo?

Under Armor changed its logo several times until it got its modern look in 2005.