United Healthcare Logo

United Healthcare LogoUnited Healthcare Logo PNG

The United Healthcare emblem resembles a reliable and strong warrior, able to protect the client from significant medical expenses during treatment. The combination of colors in the emblem emphasizes the professionalism and experience of the company’s employees.

United Healthcare: Brand overview

United Healthcare is an American health insurance company with its own medical facilities. It offers plans for the entire family: Medicare for individuals 65 and older, an affordable Medicaid program, health insurance for individuals under 18, and dental and optometric plans. The company serves small businesses through group insurance and provides medical care in the United States, Europe, and South America. The company has a workforce of 440,000, including 153,000 healthcare providers.

Meaning and History

United Healthcare Logo History

Richard Burke founded United Healthcare in 1974 to serve physicians in the state of Minnesota. The organization’s first emblem appeared in 1977 when United HealthCare Corporation was officially incorporated. The emblem follows the style of the parent company, UnitedHealth Group, but with additional imagery. The 2020 rebranding did not bring significant changes.

What is United Healthcare?

It is a large health insurance organization in the United States. It serves 152 million people through 20 facilities and a network of subsidiaries. It is part of the UnitedHealth group of companies.

1977 – 2020

United Healthcare Logo 1977

The main element of the logo is a stylized image resembling:

  • The letter U – is the first letter in the organization’s name.
  • Shield – symbolizes the main mission of the company, which is to protect the health of the citizens of the country. This image implies protection from accidents, illness, support during operations, overseas travel, and workplace accidents.

The shield is tilted two-thirds to the left as if the name that follows it creates an armor against adversity. The key feature of the image is its dimensional elements. It gives the impression that the emblem consists of three enlarged shields stitched together. The front, the smallest part, is blue. The side parts are white with gray edges.

The layers symbolize:

  • A variety of health care plans for families, individuals, and businesses.
  • Protection for the whole family: children, adults, and seniors.
  • A combination of insurance, health care, and value-added services.
  • Company operations in the U.S., Europe, and South America.
  • Four levels of insurance plans. In the U.S., Bronze (60%), Silver (70%), Gold (80%) and Platinum (90%) levels, depending on the percentage of covered medical expenses.

The shield says that regardless of age, severity of problems, or income level, customers will find a trusted advocate at United HealthCare.

The image is followed by a merged name where each part of the name begins with a capital letter. The combination of words and color is reminiscent of the logo of the parent company, UnitedHealth Group.

2020 – today

United Healthcare Logo

By 2020, the company had restructured to meet the needs of its customers. The final touch was an update to the logo. The symbol took on brighter and more vibrant colors to showcase the company’s modernity. The layers of the shield are depicted by light schematic lines, emphasizing the simplicity of the insurance policy. The name now consists of two lines, making the logo more compact.

Font and Colors

The main color of the logo is blue. This shade indicates the professional training of employees, technical equipment of offices, and modern equipment of hospitals. It indicates the accuracy of paperwork and record keeping. White elements reflect the honesty, cleanliness, and sterility of medical institutions. They hint at doctors in white coats.

The font of the logo is News 706, Std Roman. The serifs and glyph tips resemble pills, IVs, and injections, emphasizing the medical theme of the company.

United Healthcare color codes

Dark SapphireHex color:#012577
RGB:1 37 119
CMYK:99 69 0 53
Pantone:PMS 2747 C