UnitingWorld Logo PNG
The UnitingWorld logo reflects the unity, support, and cooperation in which the agency’s work is built. The organization helps build strong community connections by joining forces to create sustainable solutions and empowering people worldwide.
UnitingWorld: Brand overview
The establishment of the Uniting Church in Australia in 1977 marked the beginning of UnitingWorld’s story. Initially, various church groups managed international aid separately, but a more structured approach was soon developed to strengthen global engagement. A key milestone was forming the International Mission Commission, connecting Australian churches with partners in Asia, the Pacific Islands, and Papua New Guinea. Over time, the organization expanded to support community development and education, forming strong relationships with churches in countries like Indonesia and the Philippines. Later, the Uniting Church centralized its international efforts, and in 2008, it officially founded UnitingWorld as an independent agency based in Sydney. Significant growth followed, with initiatives focused on healthcare, leadership training, and empowering women and youth across the region. Governance improved with stronger oversight, professional boards, and clearer accountability. Soon, operations spread to new countries like Sri Lanka and Timor-Leste, building capacity within local churches and communities. Recently, promoting gender equality and supporting youth leadership have become central priorities. As of 2024, UnitingWorld continues partnering closely with churches and communities across the Asia-Pacific region, committed to sustainable development and improving lives in over 15 countries.
Meaning and History
What is UnitingWorld?
It is a charitable organization that helps church communities throughout the Asia-Pacific region and beyond. Its main work area is cooperating with religious organizations to support local communities. Programs are implemented to combat poverty, develop leadership, empower women, promote education, and strengthen interreligious harmony. Humanitarian aid is provided to those who need it.
2008 – today
The UnitingWorld logo belongs to an international aid and partnership agency established by the Uniting Church in Australia. Visually, the emblem reflects the organization’s primary activities: uniting communities and supporting various regions, predominantly in Australia and Oceania.
On the left is a symbol, a globe rendered in watercolor style. It highlights parts of the world, including regions of Asia, Australia, and Oceania, where the organization operates. The Earth is depicted in soft tones, contrasted against colorful, dynamic brushstrokes in yellow, green, blue, and brown placed behind the globe. The strokes create a sense of motion, exchange, and interaction, reminding viewers of the diverse and unique communities with which the agency works.
To the right of the symbol is the brand name UnitingWorld. The font is smooth, sans-serif, with rounded lines. It appears friendly and encourages trust and dialogue. The letters U and W are capitalized, with the remaining letters lowercase. The name conveys both officiality and ease, reflecting a balance between the seriousness of the international mission and openness toward people.
Below the name is the organization’s slogan: “connecting communities for life.” The slogan’s font resembles handwritten text, giving the inscription liveliness, openness, and simplicity of communication. The logo’s color palette is carefully chosen: the main green color of the brand name connects to the idea of harmonious and sustainable development in the regions where the agency operates. Additional warm shades, such as burgundy and earthy tones, in the slogan and background enhance the impression of friendliness, creativity, and the organization’s informal approach to addressing social issues.
uniting the world logo