D.A.R.E Logo PNG
The D.A.R.E logo became part of youth culture, as students often wore t-shirts with this acronym. Its informal style made it everyday and familiar in the school environment, as police officers frequently visited educational institutions as part of the anti-drug program.
D.A.R.E: Brand overview
Meaning and History
The peak of the program’s popularity was in the 80s and 90s of the last century. However, in the early 2000s, its rating declined because several studies showed the ineffectiveness of its didactic approach. Consequently, government funding gradually ceased, and the program’s operation stopped. Despite the project’s low popularity, the anti-drug, anti-alcohol, and anti-tobacco movement’s logo remains well-known among youth, as it is still used as a print on clothing. Previously, T-shirts and other items with the D.A.R.E emblem were actively distributed among movement participants. However, over the years, the project has remained popular only among politicians and public figures, and lately, it has almost fizzled out.
What is D.A.R.E?
D.A.R.E is an American social-educational project aimed at combating drugs, tobacco, and alcohol. It instills in students the skills to resist various addictions to lead a healthy and safe life. The program has been in existence since 1983 under the War on Drugs initiative. It was launched by Daryl Gates (head of the Angeles Police Department) in collaboration with Harry Handler (representative of the Los Angeles Unified School District). The movement’s headquarters are located in Inglewood, California.
1983 – today
The D.A.R.E logo is two-dimensional, minimalist, and diagonal. The inscription is slanted, ascending to the right side. It’s styled like graffiti because the wide lines don’t have brush strokes: the letters appear as if sprayed from a paint can onto a wall surface. This is evident from the unpainted edges, visually rough texture, and unfinished details. The glyphs are large, blocky, uppercase, and enhanced with bold dots. The characters are spaced slightly apart but are distinct, maintaining good readability.
Font and Colors
The name is styled in handwriting and decorated to resemble wall graffiti. The font is in uppercase and sans-serif. If there is an additional inscription (like a slogan) in the emblem, it is set in a grotesque font, reminiscent of Brown Gothic BlackCondensed by Shinntype.
The logo’s palette is bright, saturated, and striking. Of course, this refers to the red color. It attracts and repels, which was necessary for the initiators of the social-education program.
