drugs Logos and Brands
The pharmaceutical industry is covered in the “Drugs” section. Manufacturers of prescription and over-the-counter drugs, biotechnology companies, generic drug companies, and pharmaceutical holdings are grouped in this category. Pfizer, Johnson & Johnson, Roche, Novartis, and hundreds of other corporations manage portfolios of thousands of drug names. The logos of major pharmaceutical giants are based on their corporate names, with abstract symbols that convey molecular, cellular, or DNA structures. Generic companies build their brands with an emphasis on affordability and breadth of product range. This section covers an industry in which brand logos bear the responsibility for patients’ health, and visual identity shapes the trust of doctors, pharmacies, and regulators.
