University of Alabama Logo

University of Alabama LogoUniversity of Alabama Logo PNG

Fire and passion embody the logo of the University of Alabama, along with love for one’s land. In the symbols of the emblem, orderliness and a harmonious combination of educational programs and students’ extracurricular activities can be traced.

University of Alabama: Brand overview

Founded:December 18, 1820
Tuscaloosa, Alabama, United States
The University of Alabama is the oldest flagship institution of higher education and research in the state. It also has several acronyms: UA and Bama. It offers programs encompassing thirteen academic areas of bachelor’s, master’s, specialist’s, and doctoral degrees. Students major in anthropology, communication and information sciences, music, metallurgical engineering, social work, and Romance languages. It also has a law school and a sports department. The official time of establishing the high school was 1820, but it was not opened for education until 1831. The place of its location is the city of Tuscaloosa in the state of Alabama.

Meaning and History

University of Alabama Symbol

In 1818 the United States Congress authorized the newly created Alabama Territory to establish a seminary. After a search for the necessary acreage, 46,000 acres were granted. In 1820 the state’s general assembly used them to establish the university and appoint a board of trustees to oversee its construction. Then began the active work of designing and implementing it. At the same time, the charter of the institution of higher education and its visual paraphernalia were being drafted and agreed upon. The construction process took more than ten years, and in 1831 the college enrolled its first students.

At first (in pre-war time), the university was an academic institution focusing on classics, natural and social sciences. As it developed, literary culture and verbal arts were consolidated within its walls. Before the civil war, it had the largest library in the country, numbering over seven thousand volumes. It was home to several large literary societies (among them Erosophic and Phi Beta Kappa), where prominent literary figures and prominent politicians gave lectures.

However, the discipline of the liberal arts institution was lame on both feet. The administration tried to impose strict rules of conduct from the very beginning, but all in vain. Students behaved as freely as they could, so shootouts were not uncommon. Eventually, tired of the problems, the university administration decided to turn it into a military school. Today, it is a concentration of several cultural sites, museums, and historical landmarks. Because of the Latin motto The Capstone of Higher Education, which Bama has adopted, it is tacitly referred to as The Capstone.

Unlike the seal, the university-wide logo contains only text. The name is placed in two rows: the top row is “The University of,” and the bottom row is “Alabama.” The first row is typed in small capital letters, the second – very large characters with extensions at the ends, which smoothly pass into miniature serifs. The color palette of the emblem is corporate – it includes crimson, cool gray, and white.

The Seal

University of Alabama Seal Logo

The seal depicts more than just a woman: it is the ancient Roman goddess of wisdom, justice, rights, art, commerce, and strategy, Minerva. She also patronized poetry, medicine, music, and crafts. With her right hand, the goddess touches a large globe, and with her left holds an olive branch. At her feet are a book leaning on the globe’s base and a scroll lying on the grass.

Behind her is a picture of the rising sun with two rows of rays, long and short. It represents enlightenment and the thirst for knowledge. On the sides are bushes. All of this is the central part of the logo, followed by a wide ring with the university’s name and the year it opened for the admission of students. The lettering is in Helvetica Bold font. The inner line surrounding the middle is decorated with a dot ornament. The outer border is tightly wrapped with a thin ribbon. The print is in monochrome and has no color elements at all.

University of Alabama: Interesting Facts

The University of Alabama (UA), founded in 1831, is a hallmark of academic achievement, tradition, and history in the American education system. It’s located in Tuscaloosa, Alabama, and is the lead university in the University of Alabama System. Over the years, UA has become well-known for its research, sports achievements, and educational quality.

  1. Early Days: UA is Alabama’s oldest and largest public university. It welcomed its first students in 1831, making it one of the oldest institutions in the Southeast.
  2. Civil War History: During the Civil War in 1865, Union troops burned down much of the campus, but four buildings survived. These include the President’s Mansion and Gorgas House, part of the university’s historic core today.
  3. Recovery and Expansion: UA reopened in 1871 after the Civil War. It has since expanded its academic programs and now offers over 200 fields of study, serving more than 38,000 students.
  4. Inclusivity Milestone: In 1963, UA became a symbol for desegregation when Vivian Malone and James Hood enrolled, challenging Governor George Wallace’s segregationist stance. This was a crucial moment for civil rights and the university.
  5. Athletic Success: UA’s football team, the Crimson Tide, is celebrated for its many National Championships, showcasing the university’s athletic excellence.
  6. Notable Alumni: UA has produced prominent figures like Harper Lee, the author of “To Kill a Mockingbird,” and renowned biologist E.O. Wilson, highlighting the university’s impact across various fields.
  7. Research Leadership: UA leads research, especially in engineering, health sciences, and environmental studies, contributing to significant advancements and innovations.
  8. Arts and Culture: The campus is a cultural hub, home to the Alabama Museum of Natural History and other artistic venues, enriching student life and the community.
  9. Global Engagement: With a focus on international education, UA offers study-abroad programs and hosts a diverse group of international students, adding a global perspective to the campus experience.
  10. Public Service: UA encourages community service and civic engagement, aligning with its mission to foster social responsibility among its students.

The University of Alabama is a prestigious institution known for its rich past, commitment to academic and athletic excellence, and role in promoting inclusivity and public service. Its dedication to research, global outreach, and the arts continues to impact students and the wider community positively.

Font and Colors

University of Alabama Emblem

The University of Alabama’s identity is classic and varied. It does not reflect any parallels with the academic seal, but there is a connection between the logos of the athletic department and the university. It’s mostly about the color scheme. On the other hand, the seal is a digression into the history and humanitarian activities of the university.

The Helvetica Bold typeface was chosen for the logos, so the grotesque is predominant. It is used for the lettering on the seal and the upper line of the university emblem, while the lower line has small serifs. The official UA palette includes crimson, white, and cool gray.

University of Alabama color codes

Vivid BurgundyHex color:#a60c31
RGB:166 12 49
CMYK:0 93 70 35
Pantone:PMS 200 C