University of Florida Logo PNG
The University of Florida’s logo indicates the impressive knowledge base and experience gained by the university over its years of existence. Based on this knowledge, new programs for teaching students are being developed, and research is being carried out.
University of Florida: Brand overview
| Founded: | January 6, 1853 |
| Headquarters: | Gainesville, Florida, United States |
| Website: | ufl.edu |
Meaning and History
The University of Florida began with East Florida Seminary, which originated in Ocala, the same state. It was one of four modern college forerunners, including Florida Agricultural College, Normal and Industrial School St. Petersburg, and South Florida Military College. Since the seminary was the base, the main administrative building is concentrated there. It was also the first state-supported educational institution in Florida.
The city of Gainesville vindicated the right to have a central campus in a special campaign. And in 1905, a commission approved the endeavor. The architect of the first official buildings was William A. Edwards. He designed them in the Cathedral Gothic style. Classes in the new campus began in 1906. At that time, 105 students were admitted to the college. It received its current name in 1909, when its former name, the University of the State of Florida, was shortened.
In 1911, the leadership of the institution of higher education approved the official mascot – the alligator. At first, it appeared on school pennants sold, and only then was it recognized as a symbol representing the university. The reason for such a strange choice was simple – this animal is abundant in the city’s outskirts, in the freshwater waters of Florida. The mascot quickly gained popularity, and the athletic department adopted the name. At the same time, the university colors were approved: blue and orange. They are believed to connect the university to its historical roots. East Florida Seminary used orange along with black. Florida Agricultural College, on the other hand, used blue and white.
The common emblem of the college is text. It shows the name and acronym of the college. On the left side is the abbreviation “UF. A bold band of orange separates it from the inscription “University of Florida,” which is on the right. The first word is in block type with rectangular serifs, and the word combination is in sharp serif type with rounded corners on the inside.
The Seal
The university seal is taken from the Florida state flag and is designed in black and white, whereas the original is fully colored. The center circle depicts a woman, a member of an Indian tribe. She is throwing hibiscus flowers around her. A tree rises in the distance. Although it looks like a palm tree, it is not the tree itself but its variety – palm-shaped sabal. It grows everywhere and has become an integral part of the local landscape. It is also eaten there.
Against the background of the rising sun (the print shows broad white rays amidst the blue sky) is a smoking steamer. At the top is written in Latin, “Civium in moribus rei publicae salus,” and at the bottom on the ribbon is written in English, “In God We Trust.” The central part is surrounded by a wide ring with the name of the university and the year of its appearance. These inscriptions are written in Old English and separated by six stars, three on each side. A frame in the shape of a twisted rope serves as a border.
Font and Colors
The palette ties together all the visual attributes of the University of Florida’s identity: every logo has a dark blue hue. The university-wide and sports emblems have two other unifying factors: the university’s abbreviated name and orange stripes.
The following typefaces are used in different university logos: Gentona, Palatino Regular, Quadon, and Myriad Pro. The base colors are navy blue and orange. They are associated with the university’s historical heritage and are considered a tribute to the educational institutions that served as its base.
