University of South Carolina Logo PNG
The University of South Carolina logo reflects the main attachment of the faculty and student body to their educational institution. The emblem features soft lines and iconic imagery, making it a sublime symbol of love for education.
Meaning and History
After John Drayton founded the educational institution, it was given college status. However, in 1866, its educational status was revised, resulting in the establishment of the full-fledged University of South Carolina with higher qualifications. It educates students in over 350 doctoral, master’s, and bachelor’s programs. The slogan, colors, and visual identity appeared gradually over several years.
All elements are closely related and form a harmonious continuation. The garnet color from the official palette is present on both the logo and the seal, which consists of the university’s motto. The identity primarily reflects the university’s concept and location, and, to a lesser extent, its historical roots.
The University of South Carolina emblem has evolved from a schematic image to a fully developed visual identity element. Even today, all logo versions are used: horizontal for marketing and university communications; central for representing the university at the highest level, for important events and exams; unitary for its colleges, schools, administrative units, departments, and campuses. The difference between them is insignificant, as the tree, gates, and name are key elements in both places.
What is the University of South Carolina?
The University of South Carolina is a public educational institution that offers higher education in fields such as law, pharmacy, business, medicine, engineering, and social work. The university has been awarded the highest academic category, R1. Its official founding time is 1801, but it only began classes in 1805.
before 2018
The black and garnet logo features:
- a tree (palmetto with sprawling leaves);
- gates with a section of the fence;
- a ribbon indicating the year of the university’s foundation;
- a two-level inscription (the name of the educational institution).
They are compactly connected and centered. According to the identity guide, the emblem can be presented in several color options: garnet on white, white on black, white on garnet, and black on white. However, the preferred version is the two-color one: black drawing and garnet text.
The image is primarily executed in bold lines, which appear thin due to the small size of the symbol. The lines widen at the palmetto’s crown, representing the iconic tree’s massive leaves. The inscription is set in uppercase font with small serifs. Some letters in the lower line are so close together that they merge: “SO,” “UTH,” “CAR,” and “NA.” They demonstrate the unity of all corners of the state brought together through higher education.
2018 – today
This logo is horizontal. It consists of the same elements: gates with fence fragments and side columns, a palmetto between them, and the name (in this case, on the right). The drawing is made with white lines and is placed in a garnet square without borders. The inscription is executed in two font types:
- Semi-bold uppercase (upper line);
- Bold lowercase (lower row).
At the second level, the letters are geometric, as if composed of separate fragments or cut along the edges. This angularity adds seriousness and a business-like quality to the text.
The Seal
The University of South Carolina seal was adopted in 1803. It embodies the educational institution’s main virtue: through knowledge, a person strengthens intellect and character, striving for truth. The university is the place where wisdom and freedom unite. This thought is expressed in the aphorism of the ancient poet and philosopher Ovid, “Emollit Mores Nec Sinit Esse Feros,” which has become the university’s motto. The inscription follows the edge of the vertical oval, forming a horseshoe.
Under the arch, two female figures are depicted. These are the goddesses: Liberty (on the left) and Minerva (on the right). One represents independence, the other wisdom. The first holds a torch on a long pole; the second holds a shield bearing the university’s symbolism and a helmet, as she is also a goddess of war. However, they have no weapons. The women shake hands amicably, showing the alliance of two great values. That is, knowledge is freedom. Above them, an eagle soars with outstretched wings, and below is the year of the university’s founding and a two-level inscription, “Universitas Carolin Merid.”
Font and Colors
The primary font of the University of South Carolina is Berlingske Serif. It is bold, antique, and elegant. This typeface adds seriousness to the logo and balances the smoothness of the surrounding elements. The secondary font is Berlingske Sans. In a few cases, its modification is used in the Artigo Glb Semi Bold style. For numbers, Karlie Extras Regular is applied.
The color scheme of the university’s visual identity is stable. It always includes black (#000000) and garnet (#73000a). The background is served by white #ffffff. Their combination in the logo may vary, but any other combinations do not replace the colors already in use. That is, instead of white, garnet or black may be used; instead of black, garnet or white, and instead of garnet, white or black.