University of Tennessee Logo

University of Tennessee LogoUniversity of Tennessee Logo PNG

Unity and mutual support come first in the University of Tennessee logo. Students from the institution’s walls reach significant career heights and serve as role models, inspiring and guiding new students.

University of Tennessee: Brand overview

On September 10, 1794, the legislature of the Southwest Territory approved the charter of Blount College in Knoxville. Named after Governor William Blount, it became the first public university founded west of the Appalachian Mountains. Its first teacher was Presbyterian minister Samuel Carrick, who had taught students at home before the college opened. Tuition was $8 per semester, and the school had no denominational restrictions. In 1804, the college admitted five women.

In 1807, the college became East Tennessee College under the Compact of 1806 funding agreement. After Carrick died in 1809, it closed for a decade. It reopened in 1820 under David Sherman, a Yale graduate who brought New England academic standards to Knoxville. Graduate study appeared in trustee records in 1821, and the first master’s degree was awarded in 1827.

The campus moved to “The Hill” by 1828, and in 1840, the school became East Tennessee University. During the Civil War, classes were suspended from 1862 to 1865 as buildings were converted into hospitals and barracks. After the war, the university received land-grant status under the Morrill Act in 1869. In 1879, it took its current name, the University of Tennessee.

The Volunteers’ nickname appeared in 1902 after the Atlanta Constitution used it in a football report against Georgia Tech. In 1952, after a federal lawsuit, Black students were admitted to graduate programs and the law school. Andy Holt became president in 1959, tripled enrollment, and helped form the UT System in 1968. The University of Chattanooga joined in 1969. UT later built a major SEC sports profile through its Alabama rivalry, football titles in 1951 and 1998, and Pat Summitt’s six NCAA women’s basketball championships.

Meaning and History

University of Tennessee Symbol

Blount College first opened in Knoxville. For over a decade, it barely made ends meet because of low enrollment and a shortage of teachers. Then, the institution was renamed East Tennessee College. This happened in 1807, and shortly thereafter, its only teacher died, so the institution was closed. It reopened in 1820, but the building’s small size greatly limited its growth.

Then Thomas Jefferson, a diplomat, lawyer, architect, and third president of the United States, advised moving and building new buildings. He chose an area called Barbara Hill, which later became known simply as The Hill. By 1828, the university had moved there completely. The next phase of its activities began in 1840. It was then granted university status and named East Tennessee University (ETU).

What is the University of Tennessee?

This large public research university has its main campus in Knoxville, Tennessee, and offers more than 300 academic programs across 11 colleges. Fields of study include veterinary medicine, business, engineering, and agriculture. Ayres Hall, built from local marble, stands prominently on the campus, on hills overlooking the Tennessee River. The Volunteers, or Vols, athletic teams compete in the SEC, and Neyland Stadium, with a capacity of over 100,000 spectators, underscores the university’s rich athletic heritage. A key part of the university’s work is its partnership with Oak Ridge National Laboratory, which provides unique research opportunities.

The general university logo has two parts. The graphic element sits on the left. It features a large “T” with a vaulted construction. The letter protrudes from the negative space, set against an orange background, and is framed in a square with clear edges. It is wide and solid, with a stable sloping foot and lowered serifs. The university’s full name is to the right, spread over two lines: “The University of” at the top and “Tennessee” at the bottom. Because the first half has fewer characters, the first half of the inscription is set in small type and the second half in large type. Below them is the city where UT operates. All rows are left-aligned; the letters are dark gray.

The Seal

University of Tennessee Seal Logo

One of the United States’ oldest higher education institutions has an unusually shaped seal. It does not form a circle, as most universities do, but an oval. It is elongated vertically and consists of two basic parts. The middle section features images of agricultural implements, as the university’s homeland has long been known for its agricultural orientation. In addition, the design emphasizes the area’s commercial vein. This is evidenced by the inscriptions “Agriculture” and “Commerce” placed on the ribbons: the first word on the straight one, the second on the arched one.

Also featured here is a steamboat floating on the water, a plow, a telescope, a set of mathematical tools, and a fragment of a pinion. Above them are an open book and a globe. At the bottom, two laurel branches intertwine. The centerpiece is surrounded by broadbands that read “The University of Tennessee” and the year the university was founded, 1794. The letters are bold, capitalized, and serifed.

Font and Colors

University of Tennessee Emblem

The University of Tennessee has two official fonts, sans-serif and serif: Gotham and Georgia, for business documents, internal and external correspondence, academic documents, and anything related to academic work. The second one is Georgia, which is also used in the Idénique. It refers to the recommended options when you need to emphasize the importance of university attributes.

The main UT colors are Pantone 151 (orange) and white. A smoky gray, close to a graphite shade (Pantone 426), is also used. Charles Moore, who ran the university’s athletic association, chose them in 1889. The combination was inspired by the orange-and-white daisies that grew on the university’s site, Barbara Hill. In 1892, students rejected this palette. However, they couldn’t suggest a suitable replacement, so they approved the original the next day.