University of Texas at Austin Logo PNG
The University of Texas at Austin’s logo demonstrates a deep respect for knowledge. The university is actively working on the prosperity of the state. The main task of graduates is to take their place in the community and make a difference using their education.
University of Texas at Austin: Brand overview
| Founded: | September 15, 1883 |
| Headquarters: | Austin, Texas, United States |
| Website: | utexas.edu |
UT Austin has a very difficult development path because it was first mentioned in 1827 as part of Coahuila y Tejas. However, the government of Mexico, to which these territories belonged, did not take any action to open it. The surrounding lands were given to him, then taken away for a long period, even after the adoption of the Constitution of the Republic. The areas intended for building buildings appeared in scanty quantities. There were not enough funds.
The fate of the university remained uncertain until the spring of 1881, when the authorities decided to open it. Then, the legislature announced the structure of the university and the type of its organization and called elections to determine the location. In the fall of that year, it became known that the institution would be in Austin. The city of Galveston took second place in the list of contenders. It was decided to establish a medical department there. Official celebrations on laying the first stone in the main knowledge occurred in the autumn of 1882. In September 1883, The University of Texas officially opened its doors.
Currently, the university provides higher education and conducts serious scientific research. Research concentrates on engineering and physical sciences, programming, and computer science. Among the priority areas of its activity are biofuels, solar panels, carbon dioxide, and water purification devices. The Energy Institute was opened in 2009. The University of Texas also deals with medicine, covering neuroscience, bioengineering, pharmacy, and other healthcare areas. Especially for this, he created the Dell Pediatric Research Institute in 2010. He also has the McDonald Observatory, which is connected to Hobby-Eberly, the third-largest telescope in the world.
Meaning and History
The University of Texas has a visual identity mark in the curriculum, brochures, advertising media, signage, and more. Two variants are currently known, which differ only in grouping elements.
What is the University of Texas at Austin?
The University of Texas at Austin is a public educational and research institution part of the University of Texas System and the Association of American Universities. It has several abbreviated names: UT, UT Austin, or Texas. The date of its foundation is 1883. Location: Austin, Texas. The number of students is over 50 thousand. This institution of higher education is famous for its 17 libraries, seven museum complexes, and the sports department of Texas Longhorns, which belongs to the Big 12 Conference. It has won NCAA Division I baseball national championships six times and football four times. In addition, the university was assigned the educational level R1 as an important scientific organization.
1967 – 2015
The former emblem consists of the expanded name of the university, divided into three lines: the top – “The University of,” the middle – “Texas,” and the bottom – “at Austin.” The text emphasizes the word “Texas.” It is highlighted in large type with capital letters, while the rest of the inscriptions are small. At the bottom, two thin stripes are added – to the right and left of “at Austin.”
2015 – today
The modern version of the logo uses a graphic icon—a shield with a wreath, a star, and a book. It precedes the phrase “The University of Texas at Austin” and the free-standing word “Texas.” All the inscriptions are decorated with narrow serifs, but they are no longer pointed at the ends, as in the old emblem, but rounded. The corporate color is preserved but shifted to a dark palette.
The seal
UT Austin’s symbolism reflects its achievements and concepts. It consists of several university logos and a seal. The sports department also has its emblems. These emblems are associated with historical landmarks and key aspects of Texas lands.
The seal was designed in 1903 by William Battle and approved by the 1905 Board of Regents. It has a classic round shape with several thick stripes and a center. The base element is the shield, placed in the middle and divided into two zones. An open book is depicted in the wide part – a symbol of knowledge and education. The narrow one contains a five-pointed star and a wreath of oak and laurel leaves. The branches are connected by a long ribbon tied in a bow. Around the shield is a motto consisting of three separate words: “Disciplina. Praesidium. Civitatis.”
This is followed by a wide white stripe separated by two rings. It contains the full name of the institution of higher education: “The University of Texas” at the top and “at Austin” at the bottom. Between them are drawn two miniature stars. Like all other elements, the printing edge is double white gold.
Font and Colors
texas ut austin logo
The identity of one of the most successful universities in the United States has one thing in common – color. There is golden in print, the academic logo, and the sport’s emblem. Moreover, it prevails in all three variants. However, the constituent elements, the concept, and the form they have are different. Each of these signs is based on its principles.
The Dyal and Partners studio developed UT’s modern corporate identity. It used GT Sectra as the main typeface and Benton Sans as the secondary one. These are thin-serif fonts. The university’s main colors are golden and white.
