UPV Logo


The Spanish university – UPV, whose logo is a reflection of the brand’s commitment to its rich history, is known worldwide. A business style and the symbolism of state educational structures distinguish it. The emblem accurately and precisely reflects the core values and specialized direction.

UPV: Brand overview

Valencia, Valencian Community, Spain
UPV, or Universitat Politecnica de Valencia, is a higher education institution in Spain. Located in Valencia, it is a state institution. It opened in 1968 as a technical school and became a university in 1971. Today, it is part of several international structures, including the OpenCourseWare consortium, the European Association of Universities, and CESAER. It represents the top 10 best universities in the country, educating over 35,000 people.

Meaning and History

Politecnica de Valencia Logo

After starting its educational activities, the university immediately acquired a logo. Moreover, it has significant importance for the Valencian language (dialect), as there is only one version of the language in circulation.

The emblem consists of the eponymous name located to the right of the shield. The words are arranged in three tiers: the top – Universitat, the middle – Politecnica, and the bottom – De Valencia. They are aligned at the end and the beginning, so they do not go beyond the field and look strictly business-like. They have one original feature – a large dot instead of the bar in the letter “A,” making the logo distinctive.

What is UPV?

UPV is the abbreviated name of the Polytechnic University of Valencia, formed from the Spanish “Universitat Politècnica de València.” This educational institution has a long history that began in 1971 after the reorganization of the Polytechnic School of Valencia. Its main specialization is arts and technical sciences. The university has three campuses equipped with modern laboratories, computer classrooms, libraries, and research centers. Among its alumni are renowned engineers, illustrators, architects, and politicians.

To the left side (in front of the text) is the brand name, which consists of many elements and is executed in the form of a stamp. It should be noted that the university has not changed its symbolism for decades. The first and most impressive redesign was undertaken in 2018 in connection with the celebration of 50 years since its opening. Then, the university timed various festivities to the round date and the emblem’s update. It was used throughout the anniversary year.

Politecnica de Valencia logo

For the 50th anniversary, the university’s visual identification was, of course, focused on the number 50. Various university values reinforced and emphasized it, graphically expressing the connection with the symbolism of past times. The main palette chosen was blue, orange, and their combination (green).

Additionally, the logo has a monochromatic version. It is used in university documentation and official papers, as well as in publications where there is no rich color reproduction. Another variant was developed in blue, representing the technological and scientific part of the Polytechnic University. In contrast, there is an orange sign – a symbol of initiative, creativity, and innovation.

Font and Colors

UPV Emblem

The historical logo consists of a round stamp. Circular graphics are particularly suitable for denoting a technical university, as they depict a wheel – an essential element of any moving device.

In the central part is a medieval knightly shield with five narrow white and four broad black stripes running vertically. It is crowned by a crown, symbolizing belonging to the highest circles and royal honors. Thus, the developers sought to show the educational institution as a strategically important object in Spain’s education sphere.

Around the shield is a fluttering ribbon with the inscriptions “EX TECHNICA” (left) and “PROGRESSIO” (right). Thanks to the creatively played letter “C,” they are unique: the miniature symbol is squeezed between “E” and “N,” so it seems to hang in the air. The text color is black. Central details are surrounded by a wide band with a phrase divided into two sectors: in the upper half – UNIVERSITAT POLITECNICA, in the lower – VALENCIA. In their gaps are small Greek crosses. This coat of arms is still relevant and depicted on the university’s flag.

The logo’s color variants are diverse. A black-and-white version is intended for internal documents, photocopies, and monochrome publications. It is strict, formal, and practical. There is also its “negative” – a logo with a mirror reflection of colors, where dark replaces light and vice versa. Such a logo is used for printed publications. But there are also colored emblems, in which white is combined with dark red, blue, and green.

All labels are written in the FuturaTM font (specifically, Futura Condensed) and supplemented with the OptimaTM font.

UPV color codes

Davy’s GreyHex color:#4c555b
RGB:76 85 91
CMYK:16 7 0 64
Pantone:PMS 7540 C