UPV Logo


The Spanish university – UPV, whose logo is a reflection of the brand’s commitment to its rich history, is known worldwide. A business style and the symbolism of state educational structures distinguish it. The emblem accurately and precisely reflects the core values and specialized direction.

UPV: Brand overview

Valencia, Valencian Community, Spain
UPV, or Universitat Politecnica de Valencia, is a higher education institution in Spain. Located in Valencia, it is a state institution. It opened in 1968 as a technical school and became a university in 1971. Today, it is part of several international structures, including the OpenCourseWare consortium, the European Association of Universities, and CESAER. It represents the top 10 best universities in the country, educating over 35,000 people.

Meaning and History

Politecnica de Valencia Logo

After starting its educational activities, the university immediately acquired a logo. Moreover, it has significant importance for the Valencian language (dialect), as there is only one version of the language in circulation.

The emblem consists of the eponymous name located to the right of the shield. The words are arranged in three tiers: the top – Universitat, the middle – Politecnica, and the bottom – De Valencia. They are aligned at the end and the beginning, so they do not go beyond the field and look strictly business-like. They have one original feature – a large dot instead of the bar in the letter “A,” making the logo distinctive.

What is UPV?

UPV is the abbreviated name of the Polytechnic University of Valencia, formed from the Spanish “Universitat Politècnica de València.” This educational institution has a long history that began in 1971 after the reorganization of the Polytechnic School of Valencia. Its main specialization is arts and technical sciences. The university has three campuses equipped with modern laboratories, computer classrooms, libraries, and research centers. Among its alumni are renowned engineers, illustrators, architects, and politicians.

To the left side (in front of the text) is the brand name, which consists of many elements and is executed in the form of a stamp. It should be noted that the university has not changed its symbolism for decades. The first and most impressive redesign was undertaken in 2018 in connection with the celebration of 50 years since its opening. Then, the university timed various festivities to the round date and the emblem’s update. It was used throughout the anniversary year.

Politecnica de Valencia logo

For the 50th anniversary, the university’s visual identification was, of course, focused on the number 50. Various university values reinforced and emphasized it, graphically expressing the connection with the symbolism of past times. The main palette chosen was blue, orange, and their combination (green).

Additionally, the logo has a monochromatic version. It is used in university documentation and official papers, as well as in publications where there is no rich color reproduction. Another variant was developed in blue, representing the technological and scientific part of the Polytechnic University. In contrast, there is an orange sign – a symbol of initiative, creativity, and innovation.

UPV: Interesting Facts

The Polytechnic University of Valencia, or UPV, is a well-known school in Spain for learning about engineering, architecture, and technology.

  1. It Started in 1971: UPV began after they changed how the Polytechnic School of Valencia worked. Education is a big deal, especially for engineering, architecture, and technology.
  2. Cool Buildings: The main UPV campus is in Valencia, but there are also campuses in Gandia and Alcoy. The buildings, especially the “Luca de Tena” building in Valencia, were modern and designed by the famous architect Fernando Moreno Barberá.
  3. Great at Engineering: UPV is famous for its engineering courses and is often ranked as one of the best places in Spain and Europe to study technical subjects. It offers many degrees, including bachelor’s, master’s, and Ph. Ds.
  4. Innovative Research: UPV is all about discoveries and innovations, working on cool projects in nanotechnology, biotechnology, and IT, and making the world more sustainable.
  5. Known Worldwide: Schools and research places worldwide know UPV for its excellent teaching and research. They collaborate on big projects.
  6. Supports the Arts: UPV isn’t just about science and tech; it also loves culture and art. They have spaces for art shows and put on lots of cultural events.
  7. Encourages New Ideas: UPV helps students and teachers develop new business ideas and inventions. They even have a special area and a program to help start new companies.
  8. Students from Everywhere: Students from all over Spain and the world attend UPV, which is a place with many different people and cultures. The university also helps international students feel at home.
  9. Top-Ranked: UPV is often listed in rankings that show the best universities. It is known for its quality in education, research, and innovation. It’s a big part of education in Spain and is known worldwide.

So, UPV is not just a place to learn; it’s where new ideas come to life, art meets science, and students from around the globe come together. It’s a key part of Spain’s education system and is making a mark internationally.

Font and Colors

UPV Emblem

The historical logo consists of a round stamp. Circular graphics are particularly suitable for denoting a technical university, as they depict a wheel – an essential element of any moving device.

In the central part is a medieval knightly shield with five narrow white and four broad black stripes running vertically. It is crowned by a crown, symbolizing belonging to the highest circles and royal honors. Thus, the developers sought to show the educational institution as a strategically important object in Spain’s education sphere.

Around the shield is a fluttering ribbon with the inscriptions “EX TECHNICA” (left) and “PROGRESSIO” (right). Thanks to the creatively played letter “C,” they are unique: the miniature symbol is squeezed between “E” and “N,” so it seems to hang in the air. The text color is black. Central details are surrounded by a wide band with a phrase divided into two sectors: in the upper half – UNIVERSITAT POLITECNICA, in the lower – VALENCIA. In their gaps are small Greek crosses. This coat of arms is still relevant and depicted on the university’s flag.

The logo’s color variants are diverse. A black-and-white version is intended for internal documents, photocopies, and monochrome publications. It is strict, formal, and practical. There is also its “negative” – a logo with a mirror reflection of colors, where dark replaces light and vice versa. Such a logo is used for printed publications. But there are also colored emblems, in which white is combined with dark red, blue, and green.

All labels are written in the FuturaTM font (specifically, Futura Condensed) and supplemented with the OptimaTM font.

UPV color codes

Davy’s GreyHex color:#4c555b
RGB:76 85 91
CMYK:16 7 0 64
Pantone:PMS 7540 C