USF (University of South Florida) Logo

University of South Florida LogoUniversity of South Florida Logo PNG

USF (University of South Florida): Brand overview

Founded: December 18, 1956
Tampa, Florida, United States
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USF is an acronym for the University of South Florida, Florida’s premier R1-level research and educational institution. It is the eleventh largest institution of higher education in the United States. It is home to 14 colleges, where students complete more than 200 degrees at four levels of study – undergraduate, graduate, professional, and doctoral. USF is highly scholarly, with faculty, alumni, and students holding a total of about 2,400 patents. It also has the National Academy of Inventors, Florida Inventors Hall of Fame, and athletic teams. Their representatives participate in the American Athletic Conference and compete in NCAA Division I. The university is located in Tampa, with chapters in St. Petersburg and Sarasota. The year it opened was 1956.

Meaning and History

University of South Florida Symbol

The University of South Florida is the first university built in the 20th century. Its progenitor is considered to be Samuel Gibbons, a politician who represented the state’s interests in the U.S. Congress. He managed to get a modern institute of higher education to appear on the site of the former Henderson Airfield, which was in operation during World War II. Even though it was established in 1956, its official name was given to it later, and classes started only in 1960. The first graduation was in 1963. Now, this educational institution is recognized as the most prestigious in the system of public universities in the south of the country, so now its identity is recognized in all parts of the world.

The university-wide seal is associated with the image of Golden Brahman, later renamed bull. The students chose it as a mascot, who voted for it in 1962. Since then, he has accompanied most of the university’s official paraphernalia, including the logo. The bull’s head with cool horns is harmoniously stylized with the first letter of USF’s name. The front part of the sign has several transitions, diagonal lines, and cuts, which resemble a muzzle of a cloven-footed animal. The horns are directed upwards. They are rounded and widened at the base but narrowed closer to the top. Symbol outlined in a thin band of gold color.

On the right side is the phrase “University of South Florida.” It is divided into two lines and aligned on the left side. “University of” at the top and “South Florida” at the bottom. The basic emphasis is on the second row: a large, bold font is used there, while the letters in the first row are small and thin.


University of South Florida Seal Logo

The USF seal is round in shape and is classic in structure. It consists of two basic components: the middle and the border. The center, highlighted by a golden beige ring, depicts a transparent globe. On it is the North American continent, and on top of it is a wide grid of parallels and meridians. This object is located on the right side. On the left is a makeshift sun. It has a circular middle, surrounded by a white-crowned edge. From it, large rays diverge in different directions. They are long and spiky. This image emphasizes the region’s hot climate where the university is concentrated.

The educational significance of the USF is evidenced by the lamp at the bottom, from which a flame shoots out. It takes center stage between two ribbons bearing the words “TRUTH” and “WUISDOM. Surrounding everything is a wide, light-colored band with the name of the university and the year of its creation. The lettering is in uppercase, thin letters with miniature serifs.

South Florida Bulls Logo History

The University got its team in 1965. The players played their first game at that time, defeating community college players. Then a sports department was founded, but it did not have the big support of the university, as education was considered a priority. In 1968, USF became a member of the NCAA and now competes at the Division I level. It is also a member of the Sun Belt Conference USA (since 1995), Big East (since 2003), and American Athletic Conference. The division has nearly 500 members, representing 17 sports disciplines.

1962 – 1987

South Florida Bulls Logo 1962

The circular emblem, consisting of an anthropomorphic bull of formidable appearance and the surrounding inscription, dates from that time. The animal stands on its hind legs, dressed in a sports uniform with the abbreviation “USF” on its chest. The horns are spread wide, the ears are down, and a high hump can be seen on the back. The large trim ring bears the name of the athletic department, “Golden Brahman. It is separated from the lower text by ten stars – five on each side. All elements of the logo are in green on a white background. The letters are grotesque, bold, and elongated.

1997 – 2003

South Florida Bulls Logo 1997

After a redesign before the fall soccer season, the image of the bull was changed to show the power, strength, and bravery of the athletes. For this, the designers used confident lines, jerky strokes, geometric proportions, and precise angles. The result was a golden head of a cloven-hoofed animal placed on a dark green rhombus background. It has a red eye, sharp side-splitting horns, and a trapezoidal ear.

The muzzle shows a zigzag pattern resembling a lightning bolt with a 4-line branching at the end. The same stripes are located on the massive neck but in different colors. The combination of black and yellow emphasizes the atmosphere of increased danger. The bull has his head up and looks down at his opponent. Nearby is the name “South Florida Bulls,” typed in flat, streamlined letters with yellow trim. Prominent among them is a wavy “S,” an “H” with a protruding crossbar, and a capital “F,” made as if it were a lowercase letter.

2003 – 2011

South Florida Bulls Logo 2003

This period is famous because that’s when the current version of the emblem was first proposed – simple but very symbolic. It is called Iconic Bull. The author of the modified logo is the Silverman Group studio. The new visual identity mark presents a harmonious two-in-one concept: the first letter of the university’s abbreviation, to which the sports department belongs, and the image of a steep bull. The associative connection between the symbol and the animal’s muzzle can be seen in the shape and thickness of the lines.

2011 – today

South Florida Bulls Logo 2011

The result of the redesign was a correction of the color palette. It was shifted by several tones towards lightening, so now the colors on the logo are a little softer than before.

Font and Colors of the Emblem

University of South Florida Emblem

The primary basis of all USF’s visual identity marks is a Florida bull breed called the Golden Brahman. And the bull was specifically chosen because cattle breeding is a major economic factor in the region. The first vote for the mascot took place in 1962, the next one – in 1980 when everyone realized a mistake in the name, which made the teams look unpleasant.

The USF seal uses the Univers family typeface, otherwise the Garamond. A custom font is also present. The official colors of the university are green and gold. They are used in all versions of the university’s identity.

USF (University of South Florida) color codes

Bottle Green Hex color: #006747
RGB: 0 103 71
CMYK: 100 0 31 60
Pantone: PMS 3415 C
Lion Hex color: #cfc493
RGB: 207 196 147
CMYK: 0 5 29 19
Pantone: PMS 4535 C