UTSA Logo

UTSA LogoUTSA Logo PNG

To make the UTSA logo suitable for official documents, promotional materials, and merchandise, designers designed it to be versatile. It remains easily recognizable and helps the university establish a unique identity. The simple wordmark is associated with strength, stability, and confidence, all of which are crucial to the institution’s image.

UTSA: Brand overview

UTSA was created after years of pressure from San Antonio leaders, since the city had no public university of its own. State representative Frank Lombardino became the main political sponsor and was later called the “father of UTSA.” On June 5, 1969, Governor Preston Smith signed the founding law at the Alamo, using Lombardino’s back as the writing surface during the ceremony.

In May 1970, the University of Texas System accepted 600 acres in northwest San Antonio for the main campus, near I-10 and Loop 1604. Arleigh Templeton became the first president that July. Construction began in May 1972, while the first students started classes in September 1973 at the temporary Koger Center. The first 80 graduates received degrees in August 1974, and the main campus opened to students in September 1975.

During the 1980s and 1990s, UTSA expanded research and partnerships, including work with the UT Health Science Center and Southwest Research Institute. A downtown campus opened in 1997, and Ricardo Romo became president in 1999. In 2001, at the request of the U.S. Air Force, UTSA began building its cybersecurity program and founded the Center for Infrastructure Assurance and Security.

UTSA’s football program began in 2009 and later competed in FCS, WAC, and Conference USA. Enrollment passed 30,000 in 2010. On September 1, 2025, UTSA and the UT Health Science Center merged to form UT San Antonio, a public research university with about 40,000 students, more than 17,000 employees, and over $486 million in annual research spending, making it the second-largest in the state behind Texas A&M and UT Austin.

Meaning and History

UTSA Logo History

The institution’s earliest emblem appeared in 1970, several years before classes commenced. It contained the institution’s abbreviated name inside a circle. The letters were connected in pairs: the right side of “U” transformed into “T” thanks to a horizontal stroke, while “S” smoothly transitioned into “A,” almost entirely replacing its left half.

In June 1994, the UT System Board of Regents signed an order to change the logo. The new version featured the Sombrilla fountain located on one of the UTSA campuses. Wavy shapes represented either the flowing water of the San Antonio River or the hilly terrain of the Texas Hill Country. Below was the university’s abbreviated name, written in bold, connected letters.

In September 2002, designers removed the Sombrilla icon because the fountain was not associated with all of the educational institution’s campuses. Only the wordmark “UTSA” remained – a universal identifier. The visual style guide states that it can be used on its own or alongside the full name, The University of Texas at San Antonio.

What is UTSA?

UTSA stands for The University of Texas at San Antonio. This public educational institution was founded in 1969 and is part of the UT System. It conducts active research and offers students bachelor’s, master’s, and doctoral programs. The UTSA Roadrunners sports teams belong to the university.

The modern UTSA logo serves multiple functions related to the university’s identity and helps it stand out among other educational institutions. It contains the abbreviation “UTSA” and a registered trademark symbol in the bottom right corner. The word is written in bold, sans-serif letters from the Futura family. This makes it modern and bold, highlighting a commitment to innovation and progress. Notably, all letters are connected due to the absence of spacing. Such close positioning conveys a sense of unity and solidarity within the university community and reflects the integration of various fields of knowledge and disciplines.

The Seal

UTSA Seal Logo

Many elements were taken from the seal of The University of Texas System, which was first used in 1905.

  1. At the center is a heraldic shield divided into two parts: orange and white. These are the official UT colors.
  2. Inside the shield is an open book symbolizing revelations and wisdom. It represents the knowledge accessible to students.
  3. In the orange field is a large five-pointed star – a reference to The Seal of the State of Texas. It is surrounded by a wreath, also taken from there.
  4. The shield is in a blue circle with the motto “DISCIPLINA PRAESIDIUM CIVITATIS.” The author of this Latin phrase is Dr. Edwin W. Fay. He briefly explained Mirabeau B. Lamar’s statement, “Cultivated mind is the guardian genius of democracy.”
  5. The phrases “THE UNIVERSITY OF TEXAS” and “AT SAN ANTONIO” are written in the red ring, which serves as a frame. Small stars separate them, one on each side.

The seal is intended for official use by the educational institution’s administration only.

Font and Colors

UTSA Emblem

The wordmark with the abbreviated name UTSA is set in the sans-serif Futura, designed by German typographer Paul Renner. Contrarily, the university’s print materials use a serif font.

The logo is available in only four colors:

  • White
  • Black
  • Orange (#F15A22)
  • Blue (#0C2340)

UTSA Symbol

The color scheme for print materials is more diverse, including red and green elements.