Vancouver Whitecaps FC Logo

Vancouver Whitecaps FC LogoVancouver Whitecaps FC Logo PNG

The Vancouver Whitecaps FC logo primarily symbolizes its affiliation with Vancouver, representing a stylized image of snow-capped mountains in the ocean. The graphics of the logo represent the region’s nature, the club’s history, and its victories and achievements.

Vancouver Whitecaps FC: Brand overview

Founded: March 18, 2009
Founder: Greg Kerfoot, Steve Luczo, Jeff Mallett, Steve Nash
Vancouver, Canada

Vancouver Whitecaps FC is a Canadian professional soccer team that competes in the Western Conference of Major League Soccer (MLS). The first team to use the “Whitecaps” name was the Vancouver Whitecaps of the now-defunct North American Soccer League, playing from December 11, 1973, to 1984. Their name’s author is Denny Veitch, the first general manager of the club from NASL. It came to him while he was driving across Lions Gate Bridge on a beautiful sunny afternoon. He looked down, saw the whitecaps on the Pacific Ocean, looked up, and saw the whitecaps in the mountains.

Vancouver Whitecaps started operations in November 1985 by the community-owned West Coast Soccer Society. However, the franchise was named this way only in 2000, and it was known as Vancouver 86ers before. The Vancouver 86ers were so named because of the team’s founding – 1986, the 86 principals underwriting the club, and commemorating the year, the city of Vancouver was founded (1886).

There were many ties between the Whitecaps and the 86ers, such as shareholders, managers, coaches, and soccer players. Tony Waiters, Les Wilson, and Dave Fryatt were the first franchise holders granted Vancouver’s rights on July 26, 1986. They made several attempts to purchase the Whitecaps name; however, the name was not for sale, or the owner wanted too much money for the cash strapped community-owned club.

In 1991, the CSL also folded, and 86ers joined the American Professional Soccer League. The Whitecaps played in several different leagues (such as A-League and USL-1) until its first game MLS in 2011. David Stadnyk bought the franchise in August 2000. On October 26, 2000, after widespread public support, the 86ers formally changed their name back to the Whitecaps. Their new owner purchased the naming rights from former NASL Whitecaps director John Laxton. In 2003, they added FC (Football Club) to the name, because Greg Kerfoot, who took ownership of the Whitecaps on November 13, 2002, reshaped the organization into a football club with men’s, women’s and youth teams.

They also gradually added the “Vancouver” back into their name, changing it officially to “Vancouver Whitecaps FC” in 2006. On March 18, 2009, and an ownership group led by principal Greg Kerfoot was granted a Major League Soccer expansion franchise, which began to play in 2011 under the name Vancouver Whitecaps FC. Vancouver Whitecaps FC is owned by a group of four investors: Greg Kerfoot (majority owner of the franchise), Steve Nash (NBA Most Valuable Player), Jeff Mallett (a former chief operating officer of Yahoo!) and Steve Luczo (a president of Seagate Technology).

Meaning and History

Vancouver Whitecaps FC Logo History

From 1974 to 1984, the team competed in the North American Soccer League and wore two different logos. The first Whitecaps logo represented the Whitecaps as a Canadian soccer club. In essence, a red and white soccer ball with a Canadian maple leaf in the center and the team’s name on top was the Whitecaps’ face until the second logo was unveiled. The first Whitecaps logo makeover saw the red and white traded in for white and blue. The second face of the club brought a soccer ball carried by blue and white-capped waves into Vancouver. The Vancouver Eighty-Sixers wore a red and yellow coat of arms until the Vancouver team was reborn and back in blue and white. The Whitecaps are reborn again – this time in the MLS when the team will start another chapter in team history in 2010.

What is Vancouver Whitecaps FC?

Vancouver Whitecaps FC is a professional soccer team from Canada, a member of MLS, and a participant in the Western Conference. The club was established in 2009 and began its sports career in 2011 as the league’s seventeenth franchise. Its owners are Jeff Mallett (who is also the chairman), Greg Kerfoot, Steve Luczo, and Steve Nash.

1995 – 2000

Vancouver 86ers Logo 1995-2000

When the team was called the Vancouver Eighty-Sixers, they had several logos. One of them was an image of a flying soccer ball entwined in a red net. Apparently, the artists conveyed a precise shot on the opponents’ goal. The force with which the ball literally tears the net speaks to the players’ determination and tremendous will to win.

The emblem presents the Vancouver Eighty-Sixers as an uncrushable club, specifically Canadian because the palette includes the official colors of this country: red and white. The words from the team’s name are located at the top, right, and left of the ball, allowing for the identification of the logo’s affiliation.

2001 – 2010

Vancouver Whitecaps Logo 2001-2010

At the beginning of the new millennium, Vancouver Whitecaps FC had another emblem with a ball. But it was no longer flying towards the goal but swimming in the water. The waves carried it away – the very “white caps” mentioned in the team’s nickname. The designers decided not to leave the ball in empty space, so they placed it on a teardrop-shaped shield and supplemented the image with the inscription “WHITECAPS.” The letters are of different sizes – they go from larger to smaller, making it seem as if the word is gradually receding.

2011 – today

Vancouver Whitecaps FC Logo 2011-present

On June 8, 2010, it was officially announced the club would continue using the “Whitecaps” name in MLS, but with a redesigned Vancouver Whitecaps logo. The logo has an irregular shape: three rhombi, one of which overlaps the other two. The full team name is across the geometric figures. The font is classic, sans-serif. The word “Whitecaps” is under “Vancouver,” just like on the original logo of the 70s.

There are wide white stripes on the Whitecaps FC logo. They form three corners facing upward. By design, they are snow-capped mountains to the north of Vancouver. The same corners facing downward are under “Vancouver Whitecaps FC.” This is a mirror image of the Pacific Ocean’s white-capped waves to the west. Navy blue background (“deep sea”) represents the maritime landscape of the Vancouver area.

New Vancouver Whitecaps emblem represents the natural landscape and the rich history of the soccer club. The logo uses a light blue color (“Whitecaps blue”), which alludes to the primary color of the original Whitecaps, winners of Soccer Bowl 1979. The silver outline pays homage to the team’s championship victories since 1974.

Font and Colors

Vancouver Whitecaps FC emblem

The modern logo depicts those very mountains that inspired the club’s first general manager to come up with the original nickname “Whitecaps.” Three white triangles at the top symbolize sharp mountain peaks. Identical figures, only blue, are located at the bottom. In the authors’ view, this is a mirror reflection of snow-capped peaks on the surface of the water. And not just any water, but the boundless expanses of the Pacific Ocean, which washes the western coast of the city.

Vancouver Whitecaps FC symbol

The second most important element of the logo is the inscription “VANCOUVER WHITECAPS FC.” The font used is based on Avenir Black or is just similar to it: they have a lot in common, including the characteristic arrangement of strokes and the absence of serifs.

The colors symbolize the same things as the main graphic elements. For example, Deep Sea Blue (#04265C) is associated with an oceanic landscape, and Whitecaps Blue (#94C2E4) is with the reflection of mountain peaks in the Pacific Ocean. To complete the picture, they are supplemented by two more colors: white and silver (#84868C).

Vancouver Whitecaps FC color codes

Dark Sapphire Hex color: #00245e
RGB: 0 36 94
CMYK: 100 62 0 63
Pantone: PMS 2757 C
Pale Cerulean Hex color: #9dc2ea
RGB: 157 194 234
CMYK: 33 17 0 8
Pantone: PMS 283 C