The Verily logo reflects the company’s mission to integrate technology and medical science to improve quality of life. It symbolizes transforming healthcare approaches by combining data, research, and advanced innovations to find groundbreaking medical solutions. Initially launched as a project within Alphabet, the company focused on developing tools for collecting and analyzing medical information. Over time, it has emerged as an independent leader in health technology, offering innovations that help doctors and patients make more informed decisions.
Verily: Brand overview
This company, founded in 2015, began its journey as part of Alphabet under Google Life Sciences. Andy Conrad set out to utilize technological advancements to advance the healthcare sector. This involved creating innovative mechanisms for collecting, structuring, and utilizing health data.
Among the pioneering projects was the development of a smart contact lens capable of measuring glucose concentrations. Another major initiative was the Baseline study on continuous health monitoring.
The acquisition of healthcare software company SignalPath in 2021 marked the company’s expansion into clinical research. The following year, the company received an impressive $1 billion capital investment from Alphabet. This significant move spurred organizational changes that led to Stephen Gillett taking over as CEO the following year. The company has over 1,000 employees and remains committed to collaboration. They work tirelessly to create technology solutions that can revolutionize healthcare and research.
Meaning and History
October-December 2015
2015 – 2023
2023 – today
The Verily logo is built on precise geometry; each line carries meaning. It comprises a graphic symbol and text that work together like a well-tuned mechanism. The composition conveys modernity and a technology-driven approach.
The brand name is written in lowercase letters, adding a sense of lightness to the design. The font is bold, with clear proportions emphasizing precision and attention to detail. The black color of the text makes it stand out across various surfaces—from digital screens to printed materials.
To the left is the emblem, composed of two simple shapes: a rectangle and an inverted triangle. The turquoise color of the symbol adds a sense of freshness, while the shapes combine to form the letter “V,” directly connecting to the company’s name. The rectangle symbolizes stability, while the downward-pointing triangle conveys dynamism and a nod to analysis.
The balance between the text and the graphic creates a sense of completeness. The spacing between them enhances the feeling of lightness and order. The logo avoids unnecessary complexity, focusing on its core idea.
The design reflects the spirit of Verily: leveraging technology and analytics to solve problems. The minimalist lines and forms reinforce associations with precision and reliability. The emblem conveys a sense of confidence and readiness for innovation.