Vlone Logo PNG
The Vlone logo breathes the theme of streets, parties, gatherings, and companies, in general, a special youth style. The emblem indicates that the brand is focused on the needs of modern teenagers and young people, helping them to look fashionable and bright.
Vlone: Brand overview
Vlone is a fashion brand founded in 2011 by Kamoni Chandler and his colleague Jabari Shelton (also known as ASAP Bari) of the New York hip-hop group ASAP Mob. Later, after an altercation and a rape scandal, Chandler stepped down from the company’s board, and ASAP Bari himself headed the brand. Jabari Shelton specializes mainly in youth streetwear and, in addition to music, is engaged in entrepreneurship and fashion design.
After Kamoni Chandler’s departure, hip-hop artist Jabari Shelton took over as the brand’s founder. In addition, he invited Edison Chen from the CLOT team to assist with the design development. In an interview with New York-based media company Mass Appeal, the brand owner said he learned the experience from in-store fittings while he lived in Harlem. Then they, together with friends, measured, felt the fabrics, and even stole clothes.
Vlone debuted in 2014, when the company first presented its collection. In 2017, she established a collaboration with Nike and, at the same time, participated in the catwalk show at Paris Fashion Week. The fashion brand has collaborated with renowned labels and designers (since 2020), offering merchandise for some of today’s musicians, including The Weeknd, NBA Youngboy, and Juice WRLD. They don’t just wear branded items with an original sign; they promote it through visual marketing.
Meaning and History
The simple and stylish logo is well-recognized today. It is used to print branded sweatshirts, T-shirts, jackets, hoodies, blazers, shoes, and hats. And their sales started with a call. In early March 2014, one of the band’s leaders gave a motivational speech to the fans, wearing clothes bearing the coveted “V” on the chest. The speech’s main message was, “Your rules will be tomorrow.” After that, he handed out brand-new T-shirts to the crowd. And the next day, the brand launched an online sale of its debut collection.
The company’s logo reflects its key concept: “Live alone and die alone.” This emphasizes the word “Alone,” because, as intended by the developers, “V” is nothing more than an inverted “A.” It reflects loneliness. In the second collection, released in January 2016, the designers placed the emblem on the back, since the inscription “Friends–” replaced it on the front. Minus, in this case, means “loss,” “loss,” or “decrease,” which also fits into the idea of the Vlone logo. She stresses that this is a lifestyle, not just streetwear. As the brand’s founder claims, we end up losing everything we gain in this world. That is, through the ASAP logo, Bari expressed his life position.
What is Vlone?
This brand creates streetwear inspired by hip-hop culture. Its products include T-shirts, hoodies, pants, and accessories featuring bold designs and a recognizable “V” emblem. The collection’s signature colors are orange and black. The brand gained popularity through limited releases, collaborations with well-known companies, and appearances at fashion events and music festivals. It appeals to those who value a style connected to street culture and contemporary fashion.
Font and Colors
The singer chose a stencil-type font with a shorter right stroke than the left stroke to convey individual identity. A small space separates the two parts and does not connect them. There are serifs at the upper ends of the V stripes. They are much more clearly visible on the right side than on the left because that leg is wider. The edges of the letters are uneven and embossed as if specially aged.
The signature palette is simple and monochromatic because it lacks variety. Only orange predominates. But it is not bright tangerine, but as if covered with patina, dusty, pale to match the clothing style.