Wonderbra Logo PNG
The Wonderbra logo infects viewers with a great mood. The company’s products are designed to delight women, helping them feel seductive and beautiful. The emblem reflects impeccable quality and endless care for the fairer sex.
Wonderbra: Brand overview
The Wonderbra narrative began in 1935 when Moses Nadler, a Canadian designer, invented a novel style of bra that would become associated with the Wonderbra name.
Nadler created a novel bra style with diagonal seams that gave the breasts more form and support.
Nadler’s design was granted a patent in the US in 1939, which set the stage for the brand’s subsequent growth.
The Canadian Lady Corset Company obtained the license to produce bras designed by Nadler in 1955 and started doing so under the brand name “Wonder-Bra.” This can be regarded as the brand’s official launch.
The firm started experimenting with many bra types in the 1960s, including the first push-up bras. The business wanted a bra that enhanced the breasts’ appearance while providing support.
The “Dream Lift” model debuted in 1964 as the company’s first offering and was the basis for contemporary push-up bras. This model used specific inserts and cup structures to produce the illusion of elevated and enhanced breasts.
During the 1970s, the company experimented with various materials and technologies to enhance its push-up models. Soon, the brand was linked to designing a visually appealing silhouette.
Sara Lee Corporation purchased the rights to the Wonderbra trademark (now devoid of the hyphen) for the United States, the United Kingdom, and a large portion of Europe in 1991. The brand’s expansion gained new impetus from this acquisition.
The company used model Eva Herzigova in their well-known “Hello Boys” commercial campaign, which debuted in 1994. In addition to greatly raising brand awareness, this campaign solidified the company’s standing as a representation of confidence and sensuality.
Sales in the United States hit a record $120 million in 1995, and the company’s name became widely associated with push-up bras.
In the 2000s, the firm kept pushing the boundaries of push-up bra technology by releasing new models with enhanced comfort and support features. The brand continued to emphasize the push-up effect while broadening its product line to include more types of bras.
Sara Lee Corporation sold the brand and its European lingerie division to Sun Capital Partners in 2006.
HanesBrands purchased DBApparel in 2014, which included the Wonderbra name. The acquisition created additional avenues for the brand’s international growth.
Following its acquisition by HanesBrands in 2015, the company started updating and modernizing its product line. The firm unveiled new push-up bra types with enhanced comfort and support thanks to cutting-edge materials.
2016, the brand added a seamless lingerie line, broadening its product offering. This collection preserved the push-up effect to satisfy the rising need for useful and comfortable undergarments by making them invisible beneath fitting apparel.
The company’s “Feel Wonderful” global campaign, which debuted in 2017, promoted the notion that confidence may be increased by wearing well-fitting underwear. This campaign demonstrated a move away from only using visual effects and toward comfort and confidence in general.
The firm released a special anniversary collection in 2018 to commemorate its 50 years in the American market. The collection was inspired by the brand’s most popular models over the years. In addition, the company celebrated this important day with several events.
The firm debuted its first sustainable line in 2019, making bras from recycled materials. This demonstrated the fashion industry’s increasing dedication to ethical production.
To strengthen its online presence, the company improved the functionality of its online store and introduced virtual fitting consultations in 2020. To make its products more accessible, the brand also increased the range of sizes it offered.
In 2021 and 2022, the company continued pushing the boundaries of push-up technology, launching a new range of bras with enhanced shape and support mechanisms. The brand has also added more styles to its sports bra line, including ones that blend comfort and support for an active lifestyle.
In 2023, the brand unveiled a diversity and body positivity campaign that included models of all shapes, sizes, and ethnicities. This campaign reflected the company’s attempt to keep up with modern values and the shift in beauty standards.
The firm has greatly impacted how popular society defines female sexuality and beauty standards.
Meaning and History
What is Wonderbra?
Its lingerie brand revolutionized the intimate apparel industry with its push-up bra models. Invented by Moses Nadler of Canada’s Lady Corset Company, the company has become synonymous with enhancing women’s curves and boosting self-confidence. The brand is best known for its signature push-up bra, which provides exceptional lifting and enhances the décolletage. Over the years, the company has expanded its product line to include various models of bras, panties, and other lingerie items.
Old
The brand’s first emblem consisted of text with pointed, slanted serifs. Each serif resembled a bra clasp hook. The font reflected small but important design accents that could enhance and improve the figure.
The name is derived from two words that can be translated as “wonderful bra.” The shape of the letters gives the text an element of fun and playfulness.
New
The modern logo has changed its color and font. The more formal letters have varying glyph thickness, indicating a change in shape and a certain sleekness thanks to the brand’s lingerie. The company’s products enhance volume where needed and slim down areas that require a more slender look.
The yellow color symbolizes the joy and good mood a woman experiences when she puts on a push-up bra and sees her reflection in the mirror.
