YouCanBookMe, an online scheduling tool built to simplify appointment bookings for small business owners, has launched a new logo and visual identity. Created entirely by the company’s in-house design team, the update reflects the brand’s growth over the years and its ongoing mission to help entrepreneurs manage their time easily.
The new look leans into a clean, modern style, focusing on clarity and simplicity with a bold twist. The biggest change comes with how the company’s name is presented. Previously written as one continuous string—”YouCanBookMe”—the name now appears stacked, with words on two lines:
YOU CAN
BOOK ME.
The two-line layout makes the title easier to read and gives each word its own space, emphasizing the essence of the service: simplifying the process of booking appointments. Separating the words adds a natural rhythm and helps the logo feel less like a name and more like a confident statement.
The new design’s vivid green dot at the end of the phrase is a small but meaningful detail. It’s more than just a punctuation mark. Inspired by the familiar “available” indicators on platforms like Slack, Zoom, and Microsoft Teams, the green dot represents readiness, availability, and confirmation—all key scheduling parts. It’s a visual cue that says, “I’m here, I’m ready,” which aligns perfectly with what YouCanBookMe offers.
The updated typeface is bold, geometric, and modern, with clean lines.
Color choices help tie everything together. The dark green base remains, giving the brand a grounded, trustworthy feel. But the addition of the bright neon green dot brings a fresh burst of energy. The contrast between deep and lively green reflects the brand’s focus: offering a solid, reliable, dynamic, and user-centered scheduling tool. The green isn’t just eye-catching—it symbolizes growth, positivity, and the satisfaction of locking in a confirmed appointment.
The new slogan, “It Starts With You,” fits the updated design. It highlights the brand’s focus on its users—small business owners, consultants, coaches, and service providers—reminding them they’re at the heart of everything YouCanBookMe does. It’s not just a catchy phrase; it reflects the company’s belief in supporting people in building their businesses, helping them save time, and staying organized without the hassle.
The fresh visual identity will serve as a solid foundation as the platform grows, adding new features and reaching new audiences. It honors where the company has been while looking ahead to where it’s going. More than just a design update, it marks an important milestone in YouCanBookMe’s journey, reinforcing its role as a trusted partner for small businesses worldwide.
