American Express Logo PNG
For both deposits and transactions, the bank that represents the American Express logo is very reliable. The emblem shows a professional business approach to maintaining customer accounts and compliance with tax laws.
American Express: Brand overview
| Founded: | March 18, 1850 |
| Headquarters: | New York City, NY, United States |
| Website: | americanexpress.com |
Meaning and History
AmEx Corporation has an incredible legacy. When she was in the delivery business, her logo featured a guard dog. In 1915, American Express began selling tickets for ships and trains, so the globe became part of its identity. Then the company turned to money transfers and made a portrait of a Roman gladiator as the main design element. But at the same time, its main emblems were text.
What is American Express?
American Express is one of the twenty largest banks in the United States.
1853 – 1974
For a long time, the inscription “AMERICAN EXPRESS CO.” Was used as a logo, executed in an old serif font. The letters were white in the middle and black at the edges.
1974 – 2018
In 1974 the most famous symbol of the company appeared – the so-called Blue Box. Its first version looked like a two-line “AMERICAN EXPRESS” lettering inside a blue square. The letters were separated from each other by wide white lines, but they merged in some places.
2006 – 2018
In the new millennium, designers have changed the palette and added a gradient with a smooth transition from white to blue. The center of the light spot was in the upper left corner of the square.
2018 – today
In 2018, branding agency Pentagram revamped the AmEx logo to suit digital media. The designers erased the gradient and made the image flat, thus reducing the number of pixels. This made the letters more legible.
American Express: Interesting Facts
American Express, or Amex, is a major financial services company based in New York City. Founded in 1850, it’s become a top and well-known brand.
- Early Days: It started in Buffalo, New York, as an express mail business by Henry Wells, William G. Fargo, and John Warren Butterfield, combining their freight forwarding companies.
- Traveler’s Cheques: In 1891, Amex introduced them, making it safer and easier for travelers to carry money internationally.
- Charge Cards: The company entered the consumer finance market in 1958 with its first charge card, changing how people pay and manage money.
- Rewards Program: The Membership Rewards program, started in 1991, was one of the credit card industry’s first loyalty programs, offering points for purchases that could be exchanged for various rewards.
- Business Services: Amex also leads in providing business services, like financing, corporate cards, and payment processing, meeting the needs of all business sizes.
- Global Reach: Amex cards are accepted in over 130 countries and show the brand’s worldwide presence. They’ve expanded their merchant network globally for card member convenience.
- Exclusive Offers: Known for unique partnerships and benefits, Amex offers cardholders special perks like presale concert tickets and luxury travel experiences.
- Small Business Support: Amex created Small Business Saturday in 2010 to encourage shopping at small businesses on Saturdays after Thanksgiving, promoting support for small businesses in the U.S.
- Centurion Card: The exclusive “Black Card,” available by invitation only, provides luxury benefits like concierge service and premium travel perks.
American Express’s innovations and services have firmly placed it as a leader in the financial services field. The company focuses strongly on customer service, business solutions, and corporate responsibility.
Font and Colors
The Blue Box symbol unites several areas of American Express business. It has been in use since 1974, but only the latest version is considered the most expressive and looks good at any scale.
The entire square area is bright blue, except for the white lines that outline the company name. Outline letters were created in 1974, especially for the AmEx logo. In 2018, typographer Jeremy Mickel redesigned the lettering by changing and separating some of the signs.
American Express color codes
| Celtic Blue | Hex color: | #016fd0 |
|---|---|---|
| RGB: | 1 111 208 | |
| CMYK: | 100 47 0 18 | |
| Pantone: | PMS 285 C |
Who is on the American Express logo?
The current logo features only the American Express name written inside a blue square. But if we talk about the emblem, which was created in 1958, there is a person on it – a centurion or a gladiator.
Who owns American Express?
American Express has many owners. These are mainly institutional investors. Most of the shares are held by Berkshire Hathaway, Inc., The Vanguard Group, Inc., State Street Corporation, and Dodge & Cox.
What does American Express do?
American Express offers a wide range of banking services. These include the issuance of cards and paychecks, the provision of loans, the execution of transactions, financial advice, and much more.
What is the Amex slogan?
American Express’s advertising slogan is ‘Don’t Leave Home Without It.’
