Amino Logo PNG
The communication service fosters an open, friendly atmosphere, so its logo looks informal. The Amino logo unusually embodies the designer’s idea. It symbolizes the close connection between the interlocutors.
Amino began with Ben Anderson and Yin Wang, two Northeastern University graduates who noticed the energy around Anime Boston in 2010-2011. Anderson had studied art design, while Wang held a PhD in computer science and was interested in anime. Their idea was to bring the feel of a fan convention into a mobile app, where people could gather around specific interests every day.
Narvii Inc. launched its first niche apps in late 2011 and early 2012, including Pets Amino, Virtual Space Amino, and Anime Amino. In 2012, apps for K-pop fans and photography users followed. Unlike Facebook or Twitter, Amino was built around themed communities with their own rules, moderators, and cultures. Optional anonymity made it easier for users to discuss interests they avoided on mainstream social networks.
Narvii, Inc. was formally registered in January 2014. In July 2014, Amino raised $1.7 million from Union Square Ventures and Google Ventures. By then, it had 15 apps and half a million downloads. Series A brought $6.5 million in 2015, followed by a $19.2 million Series B in 2016. Communities grew around K-pop, Harry Potter, Game of Thrones, Pokémon Go, Doctor Who, BTS, and anime.
In June 2016, the separate apps were merged into a single app, Amino. In Series C, Amino added $45 million in 2018, bringing total funding to $72.4 million, while downloads passed 100 million. Amino Stories appeared in 2019. Its main rivals were Discord and Reddit, though Amino focused more narrowly on mobile teens and young adults. MediaLab AI acquired Amino in January 2021; Anderson and Wang left and later sued the buyer. In December 2025, Amino shut down.
Meaning and History
In its short operational life, the app has had three logos. All of them were made in a fairly minimalist style, without unnecessary elements. Several icons were also developed for display on mobile devices.
What is Amino?
At a minimum, it offers a way to communicate, even when someone is lonely. The online application is convenient because it makes it easy to find a topic of interest among hundreds of thousands of options.
2013 – 2014
Perhaps the first version of the Amino logo was the friendliest and most positive towards the target audience. The app name sat on the right, while the smiling monkey’s head sat on the left. It feels positive and aims to create an atmosphere similar to that of Amino users. Because the primate looks directly at the screen, we can assume he is seeking eye contact with users. Perhaps everyone will find something unique in this image. The monkey is entirely blue and white. Bright shades only add to the positivity. The animal’s big eyes deserve special attention.
The verbal inscription was made in a classic style with rounded and oval shapes. They also convey the logo’s friendly tone. The color blue was also used in the name, which is associated with communication.
2014 – 2015
The first redesign resulted in a much simpler logo. It became more concise and minimalistic. The main change was removing the monkey image, which users liked. The friendly, rounded corners were also removed. Instead, the traditional lettering style was used. The color was also changed from blue to green.
2015 – today
The latest redesign solved the main problem and the previous version’s negative features: modesty and a lack of originality. This was done in italics. The horizontal stripe in the letter “A” became diagonal, gradually rising and connecting the character to “m.” All letters became narrower but also more user-friendly. Also, unlike its predecessor, only the “A” is capitalized here. The dot over the “i” is also relatively high. The monkey, beloved by many, is not back.
Icons
Amino used to have many different apps, one for each community. Everything changed in 2016 when Narvii, Inc. united them, creating a centralized portal. The service is available on different operating systems, so many users recognize its icon. It looks like an LED sign: a white “A” glowing against a dark background.
2015 – 2019
Because Amino is an online app, the company assigned a designer to create a mobile icon. The first version was the letter “A,” identical in style to the last logo variation except for the color. It used a pink-and-orange gradient that had a positive effect on the user. The letter sat on a square background with rounded corners and an outline matching the letter’s color palette. The letter’s background was light green, with white rays that created a sense of fantasy and light.
2019 – today
This version of the icon is darker than the previous one. It is a gray letter “A” with glowing ends. It sits inside a dark blue circle with several contours of varying thicknesses, three of which are blue gradients. Outside the last outline are several small purple and blue circles. The frame is a square with rounded corners.
Font and Colors
The main “chip” of the Amino online application is the classic italic font with an unusual lettering style. This gives the impression that the inscription is handwritten, which is important when many people feel disconnected from society and lack attention.
Throughout the app, a bright color palette was used to create a positive mood. We used blue and light green. As a result, Amino stood out from the competition and fostered a peaceful communication atmosphere. The creators aimed to attract millions of users by creating a functional environment.